OMEGA news and archive

OMEGA closes Milano Cortina 2026 with a demonstration of absolute precision

When the last athlete crosses the finish line and the stadium slowly empties, the real assessment begins for OMEGA. As Official Timekeeper of the Milano Cortina 2026 Winter Olympics, the Swiss company looks back on two weeks in which every hundredth of a second could make all the difference—and in which technology and elite sport converged in...

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Omega House opens its doors in Milan

For the first time in its history, OMEGA, the official timekeeper of the Winter Olympics, is opening a dedicated building that will serve as a meeting place for the brand throughout the entire sports season. OMEGA House Milano will open its doors from February 8th to 21st, creating an intimate yet open setting where sport, hospitality, and...

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US tariffs drive deceptive spike in Swiss watch exports

Boosted by a surge in US demand, Swiss watch exports jumped by 18.2 percent in April 2025. However, this increase mainly masked the sector's deep concern about the new tariffs imposed by Washington. A cyclical surge linked to US trade policy The Swiss watch industry experienced a spectacular upturn in April 2025. According to data from the...

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Swatch Group posts sales growth

Swatch Group sales for the full year were 5.2 percent above the previous year to 7.9 billion Swiss francs. The company said in a statement that net profit rose by 8.1 percent to 890 million francs since there was a negative currency impact of 554 million Swiss francs or 7.4 percent, which weighed on profitability. The rapid erosion of major...

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Omega watches to see price increases

Omega, the renowned Swiss watchmaker, is preparing for another round of price hikes following a previous increase earlier this year. Swatch Group AG, the owner of Omega, has been closely monitoring the luxury market, where entry-level Rolex prices have skyrocketed, often reaching twice the cost of an Omega timepiece. Omega contributes around 60...

Fashion

Omega celebrates a century of women's watchmaking

It is odd to think a century ago women were less inclined to buy timepieces, rather it was more common for them to be gifted by their husbands. A new pop-up by Omega, the Swiss luxury watch and jewellery house, celebrates 100 years of its watchmaking for women, from the decorative to the functional. From art nouveau and art deco jewellery...

Retail

Laings opens first dedicated Omega showroom in Wales

Luxury retailer Omega has opened its first dedicated showroom in Wales, located at Hayes Arcade, St David’s Cardiff. Set in an 838 square foot space, the watchmaker’s first mono-brand showroom in the region will be operated in partnership with Laings, the luxury jewellery retailer, and will feature an array of the brand’s collections, including...

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Omega opens franchise boutique in Liverpool One, UK

Omega has opened its largest franchise boutique in Liverpool One in the UK. Located in Liverpool One’s upper South John Street, the store was created in partnership with jewellery retailer David M Robinson. The 2,000 square foot store showcases Omega’s collections for men and women. The store includes a bar, an changeable lighting system to...

People

Time for change: Swatch Group reshuffles leadership team

Swatch Group is reshuffling its management team, with new appointments announced at Longines, Rado, Union, Tissot, Certina, and its Hamilton watch brands The group also announced changes to its Executive Group Management Board and its Extended Group Management. Raynald Aeschlimann, President and CEO of Omega and member of the Extended Group...

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Swiss watchmakers see exports plunge amid pandemic

Swiss watch exports plunged by more than a fifth in March, the Swiss watch industry federation, FH, said Tuesday, warning it expected the situation to deteriorate further in April. Overall, Swiss watch exports fell 21.9 percent in March compared to a year earlier, to 1.4 billion Swiss francs (1.4 billion dollars, 1.3 billion euros) -- with a...

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Asia rebound sends Swatch profits ticking higher

Swatch has handily outrun the global watch crisis, it said Tuesday, with revived sales in Asia pushing 2017 profits more than 27 percent higher from the previous year. The world's largest watchmaker saw its net profit swell to 755 million Swiss francs ($812 million, 651 million euros), more than a quarter higher than in 2016. Swatch, which is...

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Business

Omega hops on e-commerce bandwagon

While most Swiss watchmakers have been reluctant to go into e-commerce, Omega may have just started the domino effect. The company has officially started selling their watches online, thereby disrupting the way expensive watches are bought. Watch aficionados have been buying and selling online for quite some time, but it was through the grey...