Orlebar Brown news and archive

Golden moments: How tech helps luxury retailers forge lifelong bonds with customers

Luxury brands are facing the challenge of serving valued customers consistently and personally, on a global scale. Personalisation allows a luxury brand to indulge its affluent customers in a meaningful way that will drive lasting loyalty. After all, it may be months or even years between purchases of a haute couture handbag or designer...

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Business

Chanel buys swimwear brand Orlebar Brown

Chanel has announced the acquisition of Orlebar Brown, the British luxury swimwear brand. The label was purchased from a series of shareholders, including investor Piper and the company’s founder Adam Brown. The terms of the transaction were not disclosed. “We are delighted to welcome Orlebar Brown to Chanel”, said Philippe Blondiaux, Chanel’s...

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Business

Is Orlebar Brown headed for a 50 million pound sale?

London - Luxury British swimwear label Orlebar Brown, is preparing to make a splash in unchartered waters as it reportedly gears up for a 50 million pound sale. The high-end label, best known for its tailored swimming trunks favored by the likes of Ryan Reynolds, Michael Fassbender and David Gandy, is said to have hired business advisors from...

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Fashion

Tumi teams with Orlebar Brown for travel collaboration

New Jersey-based manufacturer Tumi just teamed up with a British brand for a new travel collection. Pairing with Orlebar Brown, the two have launched an exclusive capsule entitled Tumi by Orlebar Brown. Bringing together the two brand’s signature styles, the collection infuses Tumi’s laidback style along with Orlebar Brown’s beach-inspired vibe....

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Fashion

Orlebar Brown x Emilio Pucci

Swimwear brand Orlebar Brown has teamed up with Italian fashion label Emilio Pucci on a 20-piece capsule collection for men and women for spring 2015. Featuring heavily patterned items and vibrant colours, drawing inspiration from Riviera glamour, the collection includes tailored swim shorts with small, tightly-formatted geometric pattern...

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Business

Fashion retailers listed as companies to “inspire Britain”

The London Stock Exchange has launched the second edition of its ‘1,000 Companies to Inspire Britain’ report, which identifies the fastest-growing and most dynamic small and medium sized businesses in the UK. The report, which is backed by the three main political parties, lists the UK-based companies that have generated a turnover of between...

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Retail|INTERVIEW

Dappad seeks to redefine how 'city dwellers' shop for fashion

With the likes of the Trunk Club paving the way for curated online shopping for style-less men, driven by the addition of a personal stylist’s opinion free of charge in the US, it was only a matter of time before the concept found it’s way overseas to the UK. Scandinavian duo Erika Nilsson and Anja Stavnsbjerg felt the time was right to...

Design

Orlebar Brown taps Sara Ferrero as chairwoman

Orlebar Brown, best known for its luxury tailored swimming trunks, has appointed Sara Ferrero as chairwoman. Commenting on her new appointment, Ferrero said: "I'm excited to join Adam and the team at Orlebar Brown. By pioneering the luxury resort lifestyle market and exporting it worldwide, Orlebar Brown has already achieved so much in its short...

Design

Orlebar Brown opens biggest UK store

Orlebar Brown, the go-to fashion swimwear label for luxury trunks, will open its largest UK store in the new Jubilee Place extension in Canary Wharf. The boutique, which will have a whopping 44,000 square feet of retail space, will stock both men's and children's collections as well as the debut womenswear from mid November. The store will be...

Fashion

Orlebar Brown receives 8 million pound investment

Luxury swimwear and resort brand Orlebar Brown has received an 8 million pound investment from private equity firm Piper, to help “expand its presence in the US and Europe”. The upmarket swimwear retailer, best known for its menswear designs worn by celebrities including Hugh Jackman, has sold off a “significant” minority stake to the investment...

Design

British brands join Duke of York Square

British fashion retailers Joseph and Orlebar Brown are the latest high-end brands to open at Duke of York Square, which is located on the Kings Road, just off Sloane Square, as part of plans by owner Cadogan Estates to develop the centre as a leading fashion destination in the capital. Premium fashion brand Joseph is already a long standing...

Fashion

Orlebar Brown to open London flagship store

Orlebar Brown, the luxury swimwear brand, is to open a flagship store in London's emerging retail destination of Vigo Street in the West End. The luxury brand is acquiring the 540 sq ft store, formerly occupied by Café y Tapas, on the corner of Sackville Street and Vigo Street, sitting adjacent to the Royal Academy of Arts, and joining retailers...