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Fairs

German fashion trade fair Panorama files for insolvency

Panorama, one of two major Berlin-based fashion fairs, has filed for insolvency following its relocation in January. Panorama Fashion Fair Berlin GmbH, represented by its managing director Jörg Wichmann, filed for insolvency proceedings at Berlin’s Charlottenburg District Court on 28 February, according to filings in the German insolvency...

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FairsFeatured

Berlin Fashion Fairs: Successful return to Tempelhof sparks discussions about the future

At last week’s Berlin fashion fairs, new collections for the upcoming autumn/winter season were almost overshadowed by the comeback of a legendary location: for the first time since 2014, the former Tempelhof airport was back in the focus of the fashion industry. The huge 1930s building used to house Bread & Butter, widely considered the world’s...

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Fashion |BACKGROUND Featured

What is Berlin's standing in the fashion world?

In an industry where a T-shirt can cost as little as five or as much as 500 euros, perception plays a role that should not be underestimated. The image of Berlin Fashion Week and the role of the German capital in the fashion world seem to have especially suffered over the past years. But is Berlin really declining in relevance as an...

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Fairs|INTERACTIVE Featured

Highlights from the biggest European SS20 trade fairs

FashionUnited has had a busy season travelling the world and attending the biggest fashion trade fairs, where brands, buyers, mills, industry experts and fashion aficionados came together to showcase and demonstrate the latest trends and innovations from the apparel world. Those fairs include Pitti Uomo in Florence; Panorama, Premium, Seek and...

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FairsFeatured

Berlin fashion scene breaking barriers in sustainability

Sustainable fashion is having a moment. With increasing interest from conventional retailers, the topic is becoming less of a niche and more of a mainstream industry focus, as proved by Berlin’s fashion fairs at the start of July. A colorful, frayed patchwork denim jacket, an oversized sea blue straw hat combined with bright red, pants with...

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Fashion Partner Content

A recap of the trade fairs and conferences in July 2019

The Berlin Fashion Week, which takes place twice a year, attracts an international audience, is a well-established industry get-together and is a vital economic factor for Berlin. In July 2019, we visited all exhibitions in order to be able to report on the trends of Berlin’s fashion industry. During the Spring / Summer 2020 edition, it became...

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FairsFeatured

FashionUnited's highlights from AW 19/20 international trade fairs

This buying season, FashionUnited has travelled far and wide to cover a selection of the world’s best fashion trade fairs. From London’s Pure to Amsterdam’s Modefabriek; from Madrid’s Momad to Berlin’s Panorama. Each fair offered a rich and unique insight into the fashion industry, with a particular focus on the country in which each one was...

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FairsFeatured

Berlin fashion fairs end with debate about their future

Berlin’s fashion fairs had just closed their doors at the end of January when Jörg Wichmann opened the debate about their future. The CEO of Panorama trade fair announced plans that sounded almost revolutionary: Wichmann said in a statement that Panorama was going "on the offensive to meet the industry's desire for a shared location for all...

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FairsFeatured

Inside the July 2018 Berlin fashion trade fairs

Gorgeous summer weather set the tone for a positive mood at the Berlin fashion fairs last week. Even though the crowds seemed to be somewhat smaller than in previous seasons, the atmosphere at the eight events in the German capital was generally cheerful – disguising the fact, that German fashion retailers have been struggling with unfavourable...

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Fairs

Selvedge Run to relocate to Messe Berlin next season

Visitors of German menswear trade fair Selvedge Run will have to change the addresses in their diaries for next season, as the event has relocated to run alongside fellow Berlin trade show Panorama Berlin. Selvedge Run, which specialises in denim and quality crafted goods, is set move into the Marshall House at Messe Berlin for its next edition,...

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Fashion Featured

​Money-Makers: What Berlin earns from Berlin Fashion Week

London - The start of a new year brings the start of a new season for the fashion industry and signals the kick off of the bi-annual showcase known as fashion week. The top four international fashion capitals of the world - New York, Paris, London and Milan - have solidified their reputations as the fashion-hot spots in part thanks to their...

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FairsFeatured

In Focus: Berlin trade fairs Premium and Panorama

The summer editions of Premium and Panorama, two of Berlin's largest and most trust fashion trade fairs kicked off to much fanfare on June 28 and closed their doors after three successful days on June 30. Where you unable to travel to Berlin this season to visit the trade fairs in person, or are you just curious to see what it was like at the...

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