Positive Luxury news and archive

Positive Luxury Awards returns for 2025 edition

The Positive Luxury Awards are set to return for another edition in 2025. The annual awards ceremony hosted by Positive Luxury, a group of experts helping the global luxury industry transform a more sustainable future, the Positive Luxury Award 2025 aims to reward innovation and change within the luxury sector by celebrating those who drive...

Fashion Featured

Louis Vuitton recipient of Positive Luxury award

Louis Vuitton has been awarded the Butterfly Mark by Positive Luxury for excellence across areas of innovation, social and environmental practices, governance, and philanthropy. Positive Luxury’s mission is to inspire people to buy better and influence brands to do better. The company awards the Butterfly Mark to luxury brands that are committed...

Fashion Featured

Temperley London awarded Butterfly Mark for commitment to #PositiveFashion

London - British fashion house Temperley London has been awarded Positive Luxury’s Butterfly mark for its commitment to sustainability across social good, environment, innovation, community investment and governance. The award sees Temperley London join Positive Luxury’s exclusive community, which includes Givenchy, Thomas Pink, and Beulah...

Fashion

Maiyet honoured for ‘social good’ practices

London - US-based fashion brand Maiyet, known for it celebration of rare artisanal skills from places such as India, Indonesia, Italy and Peru, has been awarded the coveted Butterfly Mark for its committed to quality, craftsmanship and responsible sourcing. Awarded by Positive Luxury, the organisation that communicates and celebrates luxury...

People

Positive Luxury expands to the US

Positive Luxury, the London-based company behind the Butterfly Mark, a global seal of approval for luxury lifestyle brands, is expanding its operations to the US with the appointment of a American-based advisory board. Comprised of five experts from within the field of responsible business, the advisory board will assist the company with its...

Design

Gracia Woman awarded the Blue Butterfly mark

Eco-luxe brand Gracia Woman has been awarded the Blue Butterfly trust mark, an award given out by Positive Luxury honouring brands ‘doing their bit for society and the environment’. Named after a once extinct butterfly in Britain, which has flourished since being reintroduced in the 80’s, the Blue Butterfly mark is awarded by Positive Luxury’s...