Premium news and archive

Fairs from Amsterdam to Copenhagen are vying for the German fashion industry

The end of the big fashion fairs in Berlin left a void in the fashion calendar. The capital used to be the place for the German-speaking industry to gather, preview collections and discover new brands. Now, fairs from Florence to Amsterdam are targeting brands and buyers from Europe’s biggest fashion market. The stand of fashion label Lara Lauré...

People

Premium Group founder Anita Tillmann steps down

Anita Tillmann, the founder of European event and trade fair organiser Premium Group, has announced she will be retiring after nearly 21 years of managing the business. Tillmann will be handing over the reins to her business partner Jörg Arntz and the group’s management team, while she will remain at the group as a strategic advisor. In a...

EventPress Release

202030 - The Berlin Fashion Summit returns to STATION Berlin on site with Premium and Seek

On July 11, 202030 – The Berlin Fashion Summit returns with a pop-up conference and community gathering at STATION Berlin, on site with Premium and Seek. In line with the trade shows’ highlight on denim brands, the 202030 Summit programming will focus on the denim sector’s most innovative change makers, and their transformative journeys towards...

Fairs

Is Berlin the summer fashion capital with trade fairs Premium and Seek?

Berlin's fashion industry is gearing up for the latest edition of the Premium and Seek events, organised by the Premium Group. Taking place on July 11 and 12, the two-day event will be held at Station-Berlin, located in the heart of the city. This year's event promises to offer a range of surprises and innovations, following 20 years of growth...

FairsFeatured

Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...

EventPress Release

Premium: Where trends are made – 20 years of evolution

For 20 years, Anita Tillmann, Jörg Arntz and their team have shone a spotlight on key trends and the future of the fashion industry. This has made Premium Europe’s no.1 industry get-together – and the company will be celebrating this success from 17-19 January 2023 with a major anniversary edition of the shows. The Premium and Seek B2B events, a...

FairsPartner Content

G-Star Footwear invites you to the Premium Fashion fair in Berlin

G-Star RAW footwear surprises retailers with an innovative spring summer 2023 collection at the special summer edition of the Premium Fashion Fair in Messe Berlin. From 7 till 9 July in Hall 8, booth no. H8-B 19 in The Messe Berlin, G-Star RAW presents their innovative spring summer 2023 footwear collection. The collection exist of powerful new...

FairsFeatured

Premium, Seek and FashionTech to return all under one roof

Trade shows Premium and Seek and conference event FashionTech will all be making their return this year, set to take place in Berlin Messe, Germany, with the addition of a new D2C festival, The Ground. The collective, operated by Premium Group, will all take place from July 7 to 9 for its return to the group’s home city of Berlin for the coming...

Fairs

Frankfurt Fashion Week trade shows postponed

Trade shows Premium, Seek, Neonyt and Val:ue, which were due to take place as part of Frankfurt Fashion Week in January, have been postponed due to the “increasingly critical Covid-19 situation” in Germany. In a statement, Frankfurt Fashion Week said that a decision by the German government to impose restrictions due to the continued spread of...

Fashion

A look into Erdem’s expansion into menswear

Founded back in 2005, the independent fashion house Erdem has worked 15 years on building a name for itself in womenswear. The London-based designer, Erdem Moralioglu, is now carving out a new path in the line of menswear, releasing his first collection for men for the spring/summer 2022 season. Moraliogu has previously traversed the menswear...

Business

Lacoste celebrates its Foundation’s 15th anniversary in expansion of initiatives

Premium luxury label Lacoste is celebrating The Lacoste Foundation’s 15th anniversary with new commitments to its ongoing initiatives and pledges. Since its creation in 2006, the organisation reported, in a release, that it has “helped more than 100,000 young people through 200 projects combining sport and education, carried out by 50...

FairsFeatured

How apparel and textile fairs have adapted during the Covid-19 pandemic

The international trade fair landscape has been shaken up quite a bit by the corona crisis. Some events have been cancelled, others have been postponed, some are even taking place virtually - keeping track isn’t easy. That’s why FashionUnited has put together this overview of how European trade fairs have adapted in recent months to the Covid-19...