Premium Exhibitions news and archive

Video: How the Outnet redefined the Global Fashion Business Model

Learn from Andres Sosa (Executive Vice President of Sales, Marketing and Creative, The Outnet - Net a Porter Group) how to redefine the global fashion business model. Source: #Fashiontech Berlin, YouTube.

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Video: FashionTech Berlin Summer 2018

View the highlights from the eighth successful #FASHIONTECH Berlin conference on the future of fashion, taking place at Kraftwerk Berlin Source: #Fashiontech Berlin, YouTube.

Fashion Partner Content

Pearls of Danish design

The Danes are known for their minimalist and appealing design. At present, there is probably no more popular country for furniture design than Denmark. ‘Danish design’ is a mark of top-notch quality. When it comes to fashion and beauty, too, our northern friends have plenty to be proud of. The Premium Group is presenting the best of what the...

Fashion Partner Content

Wrad – innovate or dye

When the makers of Wrad found out that fashion is the second-largest environmentally damaging industry in the world they were inspired to try to change this. In 2015 Matteo Ward therefore left the comfort zone of his job with the aim of influencing the status quo and finding a better solution together with Victor Santiago and Silvia Giovanardi....

Fashion Partner Content

Thrasher – authenticity and the merchandise trend

The logo and merchandising trend continues. The skate magazine Thrasher is, to the delight of some and annoyance of others, probably the most prominent example of this phenomenon. Skating is cool and even non-skaters want to have a share of the coolness pie. For a couple of seasons now Thrasher merch has been flying off the shelves like hot...

Fashion Partner Content

Peuterey – a manifesto for fashion

“Fashion is fiction today. It is defined by fiction, exhibitionism and the urge to express wealth and status through soulless objects. But nothing is as it seems, ever,” states the manifesto of Peuterey, the premium outdoor brand from Milan. It is already clear that this is not a commonplace label. At Premium the brand shows how it brings soul,...

Fashion Partner Content

Influencers on an expansion drive

Credibility is the key word for influencers’ success. If you accept their love of fashion or enjoyment you believe in their recommendations too. It’s no wonder, then, that influencers can have a measurable influence on clothing sales or restaurant bookings. They are now making targeted use of this for their own products as well. Whether it's...

Fashion Partner Content

New Balance Numeric – a number in its own right

New Balance: the brand is probably familiar to everyone. But what’s the story with New Balance Numeric? Those who don't come from a skating background might well never have heard of the New Balance Numeric. This is the name of the skateboard range from shoe brand New Balance, which is known for its classic sneakers and technical sports shoes. In...

Fashion Partner Content

Young Talents

The future is closer than we sometimes think. The labels that will define the future of fashion have been in our midst for a while; it’s just a case of offering them a platform. Since 2005 the Premium Group has been committed to promoting young talent – in part with favourable conditions for trade show stands, or with manpower and coverage as...

Fashion Partner Content

January is a time for everything new

Just like the retail sector, a trade show needs to continually develop and be able to surprise with new stimuli. Standing still is a step backwards. The Premium Group is therefore always striving to integrate a high percentage of new brands in order to map out its portfolio each season to be as exciting as possible. The organisers’ ambitious...

Fashion Partner Content

Athleisure is here to stay

Healthy living, with all that this entails, has long moved from being a trend to the spirit of the age. This finds expression in a sense of euphoria for healthy food and photos of it on Instagram, an increased passion for sports and a fashionable style that helps to bring a healthy lifestyle in line with an increasingly more flexible...

Fashion Partner Content

Innovations in all areas

The industry finds itself in turmoil – on every level. Whether it’s sales channels, supply chains, sustainability or functionality – all the brand parameters must be sounded out and, where necessary, readjusted or removed. Some brands have no fear of looking in the mirror. These innovators are exhibiting at Premium and we introduce you to them...