Primark news and archive

Primark completes major refurbishment of 59,000-square-foot store at Queensgate Peterborough

Primark has completed a full refurbishment of its anchor store at Queensgate Peterborough, spanning 59,000 square feet across two trading floors. The investment brings the retailer's latest store concept to the centre, with a modernised store environment, an improved layout and 18 new self-checkouts across both trading floors, creating a more...

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Eoin Tonge: The finance chief steering Primark toward life without ABF

On April 21, the British food and retail group Associated British Foods (ABF) confirmed what investors had been circling for months: Primark, the Dublin-headquartered value fashion chain trading as Penneys in Ireland, would be split from the group's food, sugar and grocery businesses and listed as its own FTSE 100 company. The separation,...

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Primark appoints new head for Germany and Austria

Daniel Schwarz is the new head for Germany and Austria at the Irish fashion discounter Primark. Schwarz will take over the position of head of sales on August 1, Primark announced on Wednesday. He will be responsible for the strategic development and operational business of the company in both countries. The new head comes from within the...

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Primark to open 500th store in Pompei, Italy

Primark is opening in Pompei, Italy at the La Cartiera shopping centre. The opening is scheduled for September 1. The new store will cover an area of over 3,600 square metres. It will be the third Primark store in Campania and the brand's 500th store worldwide. The store will feature 14 fitting rooms, 10 self-service checkouts and eight...

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Primark refines pricing strategy with permanent price reductions

Primark is permanently reducing the prices of 26 percent of its fall/winter collection. The price reductions are part of the international "Iconic Value" campaign, according to a press release from the retailer. A Primark spokesperson told FashionUnited that the prices of the items in question are on average 10 percent lower than last year. This...

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Ex-Primark CEO Paul Marchant joins George at Asda

Paul Marchant, who resigned from his position as chief executive officer of Primark last year, joined George at Asda as a consultant. According to a representative of the brand, Marchant has been advising on long-term strategy for the George business "Paul is working with the George team to provide consultative support as we set out our strategy...

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AB Foods: Primark hit by weak consumer sentiment

Value fashion chain Primark, which is set to be spun off, has recorded a decline in sales in its third quarter. Like-for-like sales fell by 2.2 percent in the three months to June 20, parent company AB Foods announced on Wednesday. Primark was affected by the challenging consumer environment. The British conglomerate, which also operates in the...

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Primark adds new director of womenswear design

Value fashion and lifestyle retailer Primark has appointed Keiron Birch as director of womenswear design to shape the future creative direction for the retailer’s collections. In this newly created role, Birch, who has more than 20 years of experience in fashion, will lead Primark’s womenswear design teams across fashion, footwear and...

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Primark appoints Lucy Slinger as chief financial officer

International fashion retailer Primark, founded in Ireland, has announced the appointment of Lucy Slinger as its new chief financial officer (CFO). Slinger will play a critical role in driving the long-term growth strategy of Primark as the business expands internationally and prepares to become a standalone entity. She joins the business from...

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Primark France announces appointment of new managing director

Irish fashion retailer Primark is entering a new phase of its development in the French market with the appointment of Sylvain Darracq as managing director. He will officially take up his post on October 1, 2026, after a four-month transition period alongside the current director. He succeeds Christine Loizy, who is retiring after 13 years at...

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Primark, H&M and Zalando join industry push for resale and repair tax reform

Major fashion retailers including Primark, H&M Group and Zalando are calling on governments to introduce tax reforms aimed at making resale and repair more commercially available. The move comes as nearly 70 fashion and textile organisations signed a joint statement coordinated by the Ellen MacArthur Foundation, warning that current tax systems...

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Primark opens Manhattan store amid broader US growth

Primark has opened a new flagship store in Manhattan’s Penn District, bringing its US store count to 40 locations across 13 states. This latest New York site is the most recent in a string of openings by the budget retailer, which of late has also launched stores in Florida, Illinois, and Texas. Located at Herald Square, this newest flagship...