Primark news and archive

Resale surge and value retail strategies redefine fashion spending

Rising living costs across Europe are accelerating a structural shift towards resale, with Vinted emerging as a key beneficiary. The platform reported gross merchandise value of 10.8 billion euros, up 47 percent year on year, while revenues climbed 38 percent to 1.1 billion euros. Founded in 2008 in Lithuania, the company has scaled rapidly...

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Primark launches first UK app for Click & Collect

Budget retailer Primark has launched its first mobile customer app in the UK, designed to enhance its Click & Collect service and respond to a growing demand for digital experiences. The app itself, available via Apple Store and Google Play Store, allows customers to digitally browse Primark products, and includes features such as real-time...

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Primark adds swimwear to its adaptive clothing offering

High street fashion and lifestyle retailer Primark has expanded its adaptive clothing collection to include swimwear for the first time for spring/summer 2026, developed in partnership with adaptive fashion designer, disability campaigner and founder of Unhidden, Victoria Jenkins. Primark’s adaptive clothing collection, designed to make dressing...

RetailPress Release

Primark anchor store opens in Ashley Centre

CBRE Investment Management has announced that Primark has opened today at Ashley Centre, becoming the scheme’s new anchor and marking a significant milestone for the centre since completing its recent £7 million refurbishment. Primark’s new 31,400 sq ft store spans two floors and strengthens the fashion and homeware offer at Ashley Centre....

Retail

Expansion strategy: Primark announces new openings in France and the Middle East

Fashion retailer Primark detailed the next steps of its physical expansion strategy during a press conference on March 18, 2026. Three new stores will open in France in 2026. The company has been present in the country since 2013. It currently operates 30 stores and employs nearly 7,000 people. This regional expansion will continue in 2026 with...

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How major fast fashion brands are handling the Middle East logistics crisis

Global fashion supply chains are currently navigating a period of profound instability as escalating conflict in the Middle East severely disrupts the flow of goods from South Asian manufacturing hubs to European high streets. As of March 2026, the closure of vital airspace and the suspension of operations at major transit hubs like Dubai have...

Retail

Primark increases pay for UK retail staff

Budget retail giant Primark has announced an increase in pay for retail assistants across the UK. From April 1, employees in England, Scotland and Wales will have their hourly wage raised to a minimum of 13 pounds or 13.71 pounds in London. The company, which employs over 30,000 people in the region within retail and head office roles, said that...

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Primark interim CEO takes up position permanently

Eoin Tonge, the interim chief executive officer of budget retail giant Primark, has been appointed to the helm position permanently, confirming media speculation that had been circulating last week. The news was confirmed by the retailer’s parent company, Associated British Foods (ABF), which said Tonge would be taking up the role with immediate...

People

Primark interim CEO reportedly being considered for permanent position

Eoin Tonge, Primark’s interim chief executive officer, is reportedly being considered for the permanent position, with an official announcement expected to be made next month. According to Sky News, Primark’s parent company Associate British Foods (ABF) is getting closer to installing Tonge to the helm as the retailer continues to tackle a...

Fashion

How Primark x Coleen Rooney benefits garment workers in Bangladesh

A high-profile partnership between Primark and Coleen Rooney as reported in the British press, is apparently worth millions. Media personality Rooney, wife of footballer Wayne Rooney, will be the face of a new athleisure collection by the Irish discounter that has been described as “stylish yet practical”. Rooney experienced a spike in...

BusinessPress Release

Primark prepares to reach 21 markets as it accelerates Middle East expansion with Bahrain and Qatar

Primark, the global fashion retailer, today announces its expansion plans in the Middle East following the successful opening of its first store in Kuwait, at The Avenues, in October 2025. In partnership with leading international retail franchise operator Alshaya Group, Primark will open three stores in Dubai in the United Arab Emirates in the...

Retail

Primark to expand into three new markets in the Middle East

Budget retailer Primark has announced plans to expand into three additional markets in the Middle East, with five stores set to open this year alone, in partnership with retail franchise operator Alshaya Group. Expanding in the United Arab Emirates, Primark is set to open three stores in Dubai during the first half of 2026, with the first store...