Primark news and archive

Primark launches 'Style Your Season' Christmas campaign

Primark has launched 'Style Your Season', its Christmas campaign for 2026. The campaign brings together partywear, winter knitwear, gifting and homeware, alongside what the retailer describes as its largest festive pyjama collection to date. The campaign went live on November 3 in the windows of more than 500 Primark stores worldwide, as well as...

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Primark operating profit falls 12 percent as retailer prepares for demerger

UK retail and food conglomerate Associated British Foods (ABF) has reported its annual financial results for the 52 weeks ended September 12, 2026, revealing a 12 percent decline in adjusted operating profit at constant currency for its retail division Primark to 1.01 billion pounds (1.35 billion dollars). The fast fashion giant generated...

Fashion

Primark joins Denim Deal to accelerate circularity

Fashion retailer Primark has joined the Denim Deal, an international collaborative initiative that unites fashion brands, manufacturers, suppliers and recyclers. The multi-stakeholder platform aims to scale the use of post-consumer recycled cotton across the denim sector and advance circular production models through cross-industry innovation....

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Primark enters 21st market with flagship store launch in Qatar

Irish fashion retailer Primark has expanded its Middle Eastern footprint by opening its first store in Qatar, situated in Doha Festival City. The launch, executed in partnership with retail franchise operator Alshaya Group, marks the brand's 21st international market globally. The entry follows expansion into Kuwait in 2025, as well as openings...

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Next, Primark and Tesco back WRAP initiative to overhaul UK textile collections

Next, Primark and Tesco are backing a new industry-wide programme led by NGO Waste and Resources Action Programme (WRAP) to redesign the UK’s textile collection system, addressing rising waste volumes and falling resale values put pressure on the sector. The Textiles Collections Transition Programme aims to improve how used textiles are...

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Primark pledges over one million euros to cancer charities alongside post-operative range

Irish value retailer Primark is to donate more than one million euros to cancer organisations across Europe and the US, timed to Breast Cancer Awareness Month in October. The commitment accompanies a new Breast Cancer Awareness collection, which goes on sale in stores from October 1. The donations will fund research, awareness work and support...

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Primark signs multi-year textile-to-textile recycling agreement with Circ

Budget retailer Primark has signed a long-term purchase agreement with textile-to-textile recycling company Circ to introduce recycled polyester made from textile waste into its clothing from 2029. The agreement marks Primark’s first multi-year offtake deal with a textile-to-textile recycler and is intended to help the value retailer scale its...

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Primark partners with Liverpool to enter Mexican market

Budget retail giant Primark is set to enter Mexico through a strategic partnership with Mexican retail group El Puerto de Liverpool, marking another step in the fashion retailer’s broader international expansion. The partnership will combine Primark’s global retail experience with Liverpool’s knowledge of Mexican consumers and nationwide retail...

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ABF Q4 trading update: Primark demerger progress and financial outlook

UK-based conglomerate Associated British Foods (ABF) has issued a trading update for the fourth quarter of fiscal year 2026 ended September 12, 2026, revealing that group adjusted operating profit is expected to align with previous expectations, while adjusted earnings per share will exceed prior forecasts. Work on the planned demerger of ABF's...

Fashion

Primark consolidates its sportswear under Primark Form

Primark is launching its activewear range under its own name, Primark Form, to establish a more technically advanced offering in the lower price segment. The current autumn/winter collection is the first to be released under the new name, Primark announced on Monday. It follows what the company describes as its largest activewear range to date,...

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Primark operating just under 50 US stores following debut openings in Georgia

Primark is set to open its first-ever store in Georgia, bringing the value fashion retailer’s total number of US stores to 47. The new 26,000 square foot store, located in Sugarloaf Mills in Lawrenceville, is set to open its doors on September 8. Another store is set to open in Augusta, Georgia shortly afterwards. “Our expansion into the state...

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Primark completes major refurbishment of 59,000-square-foot store at Queensgate Peterborough

Primark has completed a full refurbishment of its anchor store at Queensgate Peterborough, spanning 59,000 square feet across two trading floors. The investment brings the retailer's latest store concept to the centre, with a modernised store environment, an improved layout and 18 new self-checkouts across both trading floors, creating a more...