Primark news and archive

Primark prepares to reach 21 markets as it accelerates Middle East expansion with Bahrain and Qatar

Primark, the global fashion retailer, today announces its expansion plans in the Middle East following the successful opening of its first store in Kuwait, at The Avenues, in October 2025. In partnership with leading international retail franchise operator Alshaya Group, Primark will open three stores in Dubai in the United Arab Emirates in the...

Retail

Primark to expand into three new markets in the Middle East

Budget retailer Primark has announced plans to expand into three additional markets in the Middle East, with five stores set to open this year alone, in partnership with retail franchise operator Alshaya Group. Expanding in the United Arab Emirates, Primark is set to open three stores in Dubai during the first half of 2026, with the first store...

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Primark confirmes 2.7 percent like-for-like sales decline in Christmas quarter

Associated British Foods (ABF) today released its finalized revenue report for the 16-week period ending January 3, 2026, confirming that its retail powerhouse, Primark, performed in alignment with the cautionary estimates issued on January 8, 2026. Like-for-like sales at Primark clothing business fell 2.7 percent during the Christmas quarter....

FashionPress Release

Primark introduces The Primark Scene: seeing and following Gen Z

Young people between 16 and 24 are growing up in a world full of global uncertainties, social pressure and a constant expectation to perform. Simultaneously, this generation is rewriting the rules. They are blurring gender boundaries, embracing DIY culture, finding comfort in nostalgic aesthetics and using fashion as a means to create space for...

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Business

ABF trading update: Primark's UK growth contrasts with European decline

Associated British Foods plc (ABF) today issued a trading update for the 16 weeks ending January 3, 2026, revealing a complex performance across its global operations. While the Group continues to navigate a difficult consumer environment, chief executive George Weston highlighted a stark contrast between the company’s resilient UK operations...

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Business

Primark switching to “preferred materials and circular design” in its sustainability strategy

International fashion and homeware retailer Primark, founded in Ireland in 1969, has announced it is stepping up its sustainability progress strategy as it scales up switching to preferred materials such as recycled or more sustainably sourced fibres, as well as continuing its efforts to embed circular designs into its approach to extend product...

Retail

Primark opens its 20th store in Italy, announces its first logistics hub

Irish fashion retailer Primark has reached 20 stores in Italy with today's opening of its new store in the Gli Orsi shopping centre in Biella. At the same time, the company announced it has signed an agreement with property development company Segro to build its first logistics centre in the country. “We are excited to open our new store at the...

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Retail

Primark invests 12.5 million euros in German market expansion and store optimization

Primark is continuously optimising its store portfolio. The Irish clothing discounter has recently closed several locations in Germany. However, it also has a new store concept in the pipeline, which will be implemented in three new stores. The company is investing a total of 12.5 million euros in these new spaces. The first German Primark store...

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Business

AB Foods considers separating Primark and food business

British conglomerate AB Foods is considering separating its textile discounter Primark and its food business as part of a corporate restructuring. “Within ABF, the company has two great business divisions,” said chief executive George Weston, the grandson of the company's founder, at the presentation of annual figures on Tuesday. He noted that...

Retail

Primark opens first store in Middle East via franchise partner

Budget retailer Primark has opened its first store in the Middle East as it plots a wider expansion across the region. The new location has been launched via a franchise partnership with Alshaya Group, making it Primark’s first franchise store. Based at Grand Plaza, The Avenues, Kuwait, the retail space, serving as a flagship site, spans 60,000...

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Business

Primark sales growth slows, impacting ABF stock

Associated British Foods (ABF) has published a trading update for the second half of its financial year, which concludes on September 13, 2025. Following the company's cautious outlook, its shares experienced a sharp decline in London trading. According to The Wall Street Journal, the stock plunged by as much as 12 percent—to its lowest price in...

Fashion

Primark unveils first-ever fully integrated UK brand campaign

Primark is aiming to signal a new era of growth for the value retailer by building new connections with its customers through its first-ever fully integrated UK brand campaign, including its debut UK TV spot. The campaign is centred around Primark’s quality, fit and affordability of its denim range for autumn/winter 2025, which features 10 hero...