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Ralph Lauren teams with Snapchat for AR experience series

Ralph Lauren is introducing a series of immersive digital-first experiences, utilizing a first-to-market Snapchat logo scan feature for apparel. App users will be able to scan the brand's iconic Polo Pony logo from embroidery, fabric or other medium to unlock a series of augmented reality experiences, engaging the consumer in new ways. The...

20 Nov 2020