Ralph lauren news and archive

Why fashion is integral to the Olympic Games

Fashion plays an integral role in the Tokyo Olympics, with the games officially opening today. The pride of national uniforms, especially from countries with globally recognisable brands and designers, are part and parcel of the competition and representation. Armani, Lacoste, Ralph Lauren, Skims, Adidas and Nike are just some of the brands that...

21 hours ago

Business

Ralph Lauren reveals goal to achieve net-zero emissions by 2040

American fashion company Ralph Lauren has set a new goal to reach net-zero greenhouse gas emissions by 2040. The announcement is part of the company’s recently published Global Citizenship and Sustainability Report, which provides an update on its Design the Change initiative. Other goals the company has revealed include gaining Cradle to Cradle...

16 Jun 2021

Business |

Is Ralph Lauren’s CEO being overly conservative regarding Covid recovery?

Ralph Lauren (NYSE:RL) shares shred almost 10 percent Thursday after the fashion retailer’s CEO Patrice Louvet warned in a call with analysts that “We’re not completely done with Covid.” The company restored their dividend, suspended due to the pandemic, but it wasn’t enticing enough for investors to either buy or hold onto their shares. “This...

21 May 2021

Fashion

Ralph Lauren launches bespoke polo with new personalisation service

Ralph Lauren, in a bid to accelerate its personalisation service, is launching a made-to-order version of its iconic polo shirts. This is the first time the American luxury brand has introduced a full made to order service of its polo’s, available both online and in stores. Prices start at 100 pounds and allow for personalisation and placement...

18 May 2021

People

Jack Becht tapped as Ralph Lauren creative director

Ralph Lauren has named Jack Becht, the former digital fashion director at Selfridges, as creative director, agency, overseeing Polo, Luxury, Lauren Home, and RL content studio divisions. Becht will report to Alice Delahunt, chief digital and content officer. The news was reported by WWD. Becht has spent ten years in advertising, branded content,...

2 Apr 2021

Fashion

Ralph Lauren unveils scalable zero-wastewater cotton dyeing system

Ralph Lauren Corporation has launched Color on Demand, a “revolutionary” dyeing platform that aims to transform the way the fashion industry colors cotton. The multi-phased system dyes cotton more sustainably, more effectively and faster than other methods, according to the brand, and aims to eventually deliver “the world’s first scalable zero...

23 Mar 2021

Fashion

Ralph Lauren schedules next runway show

Ralph Lauren and Janelle Monáe are coming to a livestream near you. The brand has announced their next runway show, titled “All or Nothing at All,” will be an immersive digital experience slated for March 25 at 7 p.m. EDT, featuring a performance from Monáe, who is a muse for the storied American fashion house. The event will be live-streamed on...

15 Mar 2021

Fashion

Ralph Lauren launches rental subscription service

American fashion company Ralph Lauren has introduced its first subscription apparel rental initiative called ‘The Lauren Look.’ Starting at 125 dollars a month, the size-inclusive subscription allows members to rent looks from the most recent Ralph Lauren collections. When a member has worn the pieces, they can return the items to be replaced...

2 Mar 2021

Business

Biden's Inauguration reaffirms commitment to diverse, purpose-driven American brands

Joe Biden’s inauguration as the 46th President of the United States was full with symbolism. The sartorial choices of President Biden, first lady Dr. Jill Biden, Vice President Kamala Harris and second gentleman Douglas Emhoff have been seen by experts as a renewed commitment to those brands that are purpose-driven, diverse and quintessentially...

21 Jan 2021

Fashion

America's independent fashion designers embraced by incoming administration

America’s fashion industry, particularly its independent designers, look set to be embraced by the incoming Biden Harris administration, with bold fashion choices making headlines. First Lady Dr Jill Biden wore a purple coat along with matching facemask from Jonathan Cohen, a young luxury ready-to-wear label based in New York, at a send-off...

20 Jan 2021

Fashion

Ralph Lauren teams with Snapchat for AR experience series

Ralph Lauren is introducing a series of immersive digital-first experiences, utilizing a first-to-market Snapchat logo scan feature for apparel. App users will be able to scan the brand's iconic Polo Pony logo from embroidery, fabric or other medium to unlock a series of augmented reality experiences, engaging the consumer in new ways. The...

20 Nov 2020

Fashion

Ralph Lauren named official outfitter of Australian Open

Ralph Lauren has announced a new, global long-term partnership with The Australian Open that will see the US fashion label become the official outfitter of the annual Grand Slam tennis event. The tie-up, which will kick off at the Australian Open 2021, will see Ralph Lauren outfit all on-court officials, including ballkids and chair umpires, in...

17 Nov 2020