Selfie news and archive

Meitu selfie-app leader seeks to 'beautify the world'

Strolling a tree-lined Shanghai street with friends, Hu Dongyuan pulls out her smartphone and does what millions of Chinese women do daily: take a selfie, digitally "beautify" their faces, and pop it on social media. Such virtual makeovers, typically involving lightening skin, smoothing out complexions and rounding the eyes, have propelled...

Fashion |IN-DEPTH Featured

Tapping into the Rise of the Digital Influencers

London - The rise of the Selfie is an internet phenomenon that has been well-documented over the past few years. However, an area less explored by the fashion remains the rise of the digital influencers and the marketing sway held by the individuals behind the screens taking the selfie. As appetite for word of mouth marketing from these...

Fashion Featured

Meet Chelfie: The New Changing Room Selfie

Most people shopping for clothes will want to seek the approval of someone before making the purchase. Sales assistants are the easiest option for a second opinion, but they have a motive - which is to sell as many garments to as many customers as possible - and so for that objective, partisan and impartial opinion, consumers are turning to...

Fashion |IN DEPTH Featured

How the Selfie Effect is Disrupting the Industry

London - To say that the rise of the selfie has had a major impact on how we perceive ourselves and others around us would be nothing short of an understatement. However, up until recently, the impact this self-photographing trend has made upon the fashion industry remained an unexplored grey area. But as online fashion sales continue to boom...

Retail

Mastercard to swap password protection for Selfie verification

London - Fans of the selfie will be happy to hear that Mastercard is set to begin testing new facial recognition technology that will allow users to verify and complete their online credit card transactions simply by taking a photo of themselves. The company aims to roll out a pilot programme this fall which will use facial recognition...