Smiley news and archive

Smiley Originals launches Future Creators Fund

Smiley Originals has launched its first bi-annual Future Creators Fund to support designers in their sustainability journey at major fashion weeks this season. The 500,000-pound fund and mentorship scheme was born out of Smiley Originals ‘Future Positive’ sustainability initiative and is linked to its partnership with the United Nations to...

Fashion |Beauty

Ciaté London collaborates with Smiley to mark its 50th anniversary

Indie British beauty brand Ciaté London has unveiled a new collaboration with Smiley to celebrate the brand’s 50th anniversary featuring make-up inspired by happiness, following the success of its 2020 partnership. The five-piece beauty collaboration aims to harness the power of “creativity, colour, trends, and unexpected beauty,” explains Ciaté...

Culture

Urban Outfitters enters web3 world with collaborative NFT release

Adding to the growing number of retailers stepping foot into the web3 space, Urban Outfitters Europe has revealed its support for the launch of Smiley’s non-fungible token (NFT) artwork designed by graffiti artist, André Saraiva. Honouring its 50th anniversary, Smiley has released 500 limited edition, collectible NFTs that will also unlock...

Fashion

Smiley celebrates 50th anniversary with capsule collection curated by Sarah Andelman

The Smiley Company, the fashion and lifestyle brand known its iconic smiley logo, is launching an exclusive capsule collection featuring more than 50 brand collaborations curated by Sarah Andelman, co-founder of Parisian concept store Colette for 50th anniversary. Smiley, which has previously partnered with fashion names including Moschino,...

Fashion |In Pictures

H&M collaborates with Smiley on streetwear collection

H&M has unveiled an “upbeat and vibrant streetwear” collaboration with counterculture symbol Smiley, launching in select stores and online from December 2. The collection designed for both men and women has been infused with retro vibes 1990’s street style, explains H&M, to highlight Smiley as the “youthful symbol of defiant optimism”....

Fashion

Luke 1977 collaborates with Smiley for charity capsule collection

British menswear brand Luke 1977 has collaborated with Smiley on a capsule collection for spring/summer 2020, with 20 percent of sales being donated to the NHS and the mental health charity MIND. The charity capsule collection blends the lifestyle and musical influence of Luke 1977 with Smiley’s simple message to ‘Take Time To Smile’ with a...

Fashion

Luke 1977 unveils capsule line with Smiley

British contemporary menswear brand Luke 1977 has collaborated with The Smiley Company on a capsule collection for spring/summer 2020, launching May next year. The capsule collection is based on Luke 1977's and Smiley's affiliation with the UK music and rave scene and consists of a range of T-shirt’s, bucket hats and towels. Commenting on the...

BusinessPress Release

Smiley Extends A/R Partnerships, Announcing New Deal with de-Kryptic

Smiley have teamed up with US based A/R innovators de-Kryptic to create a range of apparel and accessories dedicated to bringing fashion and immersive tech closer together. LONDON, 18th April 2019 As Smiley continues to find ways to engage with Gen-Z, the brand announces a new deal with de-Kryptic, who will create a range of Augmented Reality...

Design

Smiley appoints head of design

Fashion and lifestyle brand Smiley has announced the appointment of two new senior roles as the company continues its creative expansion plans. David Fox, former Disney exec, has been named head of design, while Salvatore Zingrillo from Sanrio has been appointed global brand director. Fox, previously creative director at Walt Disney's consumer...