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Snapchat news and archive

Vogue and Snapchat partner on AR exhibition

Media publication British Vogue has revealed a collaboration with social media platform Snapchat in the form of an interactive augmented reality (AR) exhibition. Curated by Edward Enninful, ‘Vogue x Snapchat: Redefining the Body’ will take a look into how AR could enrich the world of physical fashion via the transformation of designer garments...

21 Jun 2022

Fashion

Pangaia partners with Snapchat on virtual try-on activation

Innovative fashion label Pangaia has revealed a new partnership with Snapchat involving a virtual try-on augmented reality (AR) campaign for its Grape Leather Sneaker range. Through the AR experience, UK Snap users will be able to virtually try on the brand’s new sneaker range and swipe through colour options to view which style they prefer....

28 Mar 2022

Retail

Snapchat introduces new AR shopping lens

Social media app Snapchat has introduced a new way of browsing products through its camera, with a lense that aims to make the shopping experience more personal. App users can already use the platform to try-on digital products and make click-through purchases. According to the site, its users are now engaging with its augmented reality (AR)...

27 Jan 2022

Business

Snap introduces content accelerator platform, 523

Snapchat’s parent company, Snap has revealed its first content accelerator programme, designed to support and spotlight minority-owned content companies and creatives. The initiative is developed in consideration for small businesses and independents that typically lack access and resources, in comparison to that of their larger competitors....

10 Dec 2021

Retail

Snapchat announces AR try-on and social shopping features

Snapchat has announced new augmented reality tools for its users to virtually try on outfits and accessories. Luxury brands like Prada and Farfetch are among the companies that have signed up to use the technology that detects and responds to body movements and facial dimensions. Farfetch is using 3D body mesh and has 40 built-in voice controls...

21 May 2021

Fashion

Levi's launches a line of virtual clothing via Snapchat

Levi's is going digital this holiday season. The denim brand has teamed with Snapchat to create a line of clothing for Bitmoji. Snapchat users can now customize their avatars using Levi's styles, across jeans, jackets and shirts. Users will be able to see their Levi's outfits across in-app features and mobile games integrated with the app,...

8 Dec 2020

Retail

Dior partners with Snapchat for AR sneaker try-on feature

Dior has partnered up with Snapchat for an exclusive augmented reality (AR) experience allowing users to virtually try on sneakers before purchasing them. In the new AR experience, Snapchat users can test six new pairs of shoes, including Dior’s new B27 sneakers. After trying on the shoes, users can proceed to purchase them through Dior’s...

30 Oct 2020

Fashion Featured

Snapchat partners with Adidas, Topshop, Farfetch on new e-commerce feature

Adidas, Topshop and Farfetch are among the big-name fashion brands to have become advertising partners of Snapchat in the UK for its new e-commerce offering designed to “simplify the consumer purchase journey and drive measurable ROI”. To be more precise, the multimedia messaging app has launched a new free-to-use Dynamic Product Ads (DPAs)...

4 Jun 2020

Fashion

Adidas becomes first retailer to sell directly in Snapchat game

Adidas has become the first retailer to allow customers to purchase items within a Snapchat game. To be more precise, players will be able to get their hands on a pair of Adidas baseball cleats. The German sportswear giant partnered with Snapchat to launch an 8-bit game called ‘Baseball’s Next Level’, inspired by old-school videogames and the...

10 Oct 2019

BusinessFeatured

Consumers suspicious about in-app social media shopping

New York - While social networks such as Instagram and Snapchat have been working hard to become go-to places for shopping, consumers do not seem so excited about “buy now buttons” as one would expect, according to new research by digital commerce consulting firm Sumo Heavy Industries. The study surveyed 1046 Americans aged 18 or older to...

26 Sept 2018

Retail

Snapchat teams up with Amazon to launch visual search tool

Snap Inc., the company behind messaging app Snapchat, has announced a new tool in partnership with e-commerce giant Amazon. Beginning this week, Snapchat users are able to search for products on Amazon by pointing the Snapchat camera at a physical product or bar code. “When the item or bar code is recognized, an Amazon card will appear...

25 Sept 2018

Fashion Featured

Snapchat faces further brand backlash as 3 million users abandon platform

The number one rule of digital marketing for brands is to engage with audiences in the social channels where they are active. It would appear that Snapchat is in more than a little trouble, with the photo and video sharing platform losing 3 million active daily users in the past quarter and brands following suit. The company has been under...

20 Aug 2018