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Fashion

Snapchat partners with Adidas, Topshop, Farfetch on new e-commerce feature

Adidas, Topshop and Farfetch are among the big-name fashion brands to have become advertising partners of Snapchat in the UK for its new e-commerce offering designed to “simplify the consumer purchase journey and drive measurable ROI”. To be more precise, the multimedia messaging app has launched a new free-to-use Dynamic Product Ads (DPAs)...

4 Jun 2020

Fashion

Adidas becomes first retailer to sell directly in Snapchat game

Adidas has become the first retailer to allow customers to purchase items within a Snapchat game. To be more precise, players will be able to get their hands on a pair of Adidas baseball cleats. The German sportswear giant partnered with Snapchat to launch an 8-bit game called ‘Baseball’s Next Level’, inspired by old-school videogames and the...

10 Oct 2019

Business

Consumers suspicious about in-app social media shopping

New York - While social networks such as Instagram and Snapchat have been working hard to become go-to places for shopping, consumers do not seem so excited about “buy now buttons” as one would expect, according to new research by digital commerce consulting firm Sumo Heavy Industries. The study surveyed 1046 Americans aged 18 or older to...

26 Sep 2018

Retail

Snapchat teams up with Amazon to launch visual search tool

Snap Inc., the company behind messaging app Snapchat, has announced a new tool in partnership with e-commerce giant Amazon. Beginning this week, Snapchat users are able to search for products on Amazon by pointing the Snapchat camera at a physical product or bar code. “When the item or bar code is recognized, an Amazon card will appear...

25 Sep 2018

Fashion

Snapchat faces further brand backlash as 3 million users abandon platform

The number one rule of digital marketing for brands is to engage with audiences in the social channels where they are active. It would appear that Snapchat is in more than a little trouble, with the photo and video sharing platform losing 3 million active daily users in the past quarter and brands following suit. The company has been under...

20 Aug 2018

Business

Snap prices IPO to give 24 billion dollars valuation

Snapchat parent Snap Inc. priced its share offering Wednesday to give the popular social network a market value of some 24 billion dollars. Snap said in a statement its initial public offering (IPO) share price was set at 17 dollars, above the expected range of 14 to 16 dollars, amid high investor demand. That will give the California startup...

2 Mar 2017

Fashion

Paris Couture Week teams up with Instagram & Snapchat

London - The Fédération Française de la Couture, du prêt-à-porter des couturiers et des créateurs de mode, has its sights on sharing its fashion with the masses as the French governing fashion body has teamed up with social media powerhouses Instagram and Snapchat for Paris haute couture fashion week. A photo posted by Paris Fashion Week...

5 Jul 2016

Retail REPORT

Apparel rapidly becoming #1 m-commerce purchase

Mobile shopping, or m-commerce, is rapidly becoming a everyday occurrence for a large number of UK consumers according to new research, which indicates that fashion is the number one purchase being made. Close to one in four UK shoppers (23 percent) have purchased clothing on their mobile device this year according to a new survey carried out by...

21 Jun 2016

Fashion

Snapchat to surpass rivals in US this year

Social media platform Snapchat is expected to grow its user base by more than 27 percent this year, surpassing rivals including Twitter and Pinterest in the US for the first time, according to eMarketer’s latest social media forecast. The number of people using Snapchat in the US will increase by 27.2 percent to 58.6 million users, with Snapchat...

9 Jun 2016

Fashion

ShopStyle launches tool to monetise Snapchat

ShopStyle, the e-commerce and affiliate platform used by brands and bloggers, has found a way to make Snapchat shoppable, by introducing a companion app that enables users to screenshot what they want to buy. Using Emoticode, brands and bloggers are able to make photos and snaps linkable by converting URLs into shortened links using emojis and...

7 Jun 2016

Business

Snapchat algorithm could affect fashion brands

Snapchat has a new algorithm in the works, one that could act as a gatekeeper between publishers and brands. Currently, the way Snapchat is set up allows users to see all messages from accounts they follow in chronological order, but a new algorithm would allow Snapchat to act as a curator of content from publishers, especially brands, including...

31 May 2016

Fashion

Luxury brands favour YouTube over Snapchat

London - Digital advertising and social media platforms are on top of the communications list for luxury brands, but it is YouTube, not Snapchat, which is garnering the greatest video audience. Firstly, YouTube succeeds in importance because of SEO and how people search for information. Snapchat videos are only a few seconds long, and often the...

16 Mar 2016