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Bots are purchasing limited edition products to re-sell at a higher price

The hype and demand around sneaker drops and limited edition products is showing no signs of slowing down. Research from Ypulse, a New York-based authority on Gen Z and Millennials, shows 2 out of 5 in this age demographic have bought a limited edition product. What began as a streetwear and sneaker activation tactic to generate hype, other...

13 Mar 2023

Fashion |Interview Featured

The rise in popularity of sneaker customisations with MattB Customs

Personalisation in fashion has been an ongoing trend in recent years and now the sneaker industry is catching up with custom designs, as the exclusivity of a one-of-a-kind item appeals to consumers. At the forefront of this trend is Matt Burgess, a graphic designer who founded MattB Customs in 2014 and has worked with brands including Google and...

9 Nov 2022

Fashion |In Pictures

Casablanca unveils first debut sneaker

Parisian fashion house Casablanca has unveiled its first sneaker, designed entirely in-house. The Atlantis sneaker has been designed by founder and creative director Charaf Tajer and art director Steve Grimes and takes its inspiration from the lost magical underwater kingdom. The sneaker style offers Casablanca’s unique free-spirited identity to...

8 Nov 2022

Fashion Featured

Allbirds launches first plant-based leather sneaker

Sustainable footwear brand Allbirds has unveiled its latest innovation, the ‘Plant Pacer’ sneaker featuring 100 percent plastic-free plant leather made from all-natural materials such as rubber and plant oils. The ‘Plant Pacer’ marks a further step into the lifestyle footwear category for Allbirds, while also championing what it calls a “truly...

13 Sept 2022

Fashion Featured

Golden Goose partners with Coronet to invest in sustainability

Luxury sneaker brand Golden Goose is pushing ahead with its sustainability plan with a partnership with Coronet, a Milan-based producer of synthetic and plant-based leather alternatives, to launch Yatay, the first Made in Italy co-action platform for sustainable innovation. Golden Goose announced in March that it would be merging with a renowned...

22 Apr 2022

Fashion |In Pictures

On unveils its weirdest sneaker yet

Swiss running and apparel brand On has launched what it is calling its weirdest creation yet, the Cloudmonster, a maximalist sneaker with more cushioning and a big rebound. Designed for a “truly monster ride,” the On Cloudmonster has the thickest CloudTec midsole in the entire On range, providing more cushioning than ever before, with two layers...

24 Mar 2022

Fashion

Maison Margiela and Reebok unveil latest collaboration

Maison Margiela and Reebok have unveiled a low-top version of the Classic Leather Tabi High trainer introduced in June 2021 as part of its ongoing collaboration. Image: Maison Margiela x Reebok Classic Leather Tabi Décortiqué Low The latest product launch between the French fashion house and the American sportswear brand reinterprets Reebok’s...

17 Jan 2022

Fashion

Sneakers and Christmas: Here's what's behind the trend designs

Christmas is just around the corner! For many, this means a contemplative time with loved ones, delicious food, cosy hours, a present or two, and festive outfits. For the Sneakerjagers community, the right sneaker must not be missed out on. This topic is bigger than many think, because there are not only many chic sneakers that complete a...

22 Dec 2021

Fashion |In Pictures

Puma unveils first product collaboration with Dua Lipa

Sportswear brand Puma has unveiled its first product collaboration with singer Dua Lipa called ‘Flutur’ ahead of a larger collection drop in 2022. The limited-edition four-piece capsule launches on December 18 and features both apparel and footwear in what Puma states is a “tease of what’s to come in 2022,” when a full collection is released. ‘...

9 Dec 2021

Fashion

Diesel unveils new “hero” sneaker and NFT

Diesel has unveiled a new “hero” sneaker called the ‘Prototype,’ an innovative unisex design by creative director Glenn Martens that will “sets the tone for the future of Diesel footwear”. The ‘Prototype’ first seen at Diesel’s spring/summer 2022 catwalk show is graphically striking with repeated rubber straps and asymmetric lacing. In addition...

23 Nov 2021

BusinessFeatured

Poshmark acquires sneaker authentication platform Suede One

US second-hand fashion marketplace Poshmark has bought sneaker authentication platform Suede One for an undisclosed sum. It marks the first acquisition by Poshmark as it continues to establish itself as one of the major players in the burgeoning resale market. “We are laser-focused on making strategic investments that fuel the continued growth...

13 Oct 2021

Fashion Featured

Heron Preston unveils first fully 3D printed sneaker with Zellerfeld

Heron Preston has collaborated with emerging technology company Zellerfeld on his first fully 3D printed sneaker, the Heron01. The Heron01 is looking to disrupt the footwear industry by introducing a new era of footwear production, as each shoe is made without factories and supply chain, and can also be recycled by Zellerfeld to create material...

4 Oct 2021