SOCIAL MEDIA news and archive

Snap introduces new solution to help businesses integrate AR

Social media giant Snap has launched a new enterprise solution designed to aid businesses in integrating augmented reality (AR) features into their owned and operated channels. The AR Enterprise Services (ARES) offer will specialise in retail companies, with the first to already have been involved being Princess Polly, Gobi Cashmere and Goodr....

24 Mar 2023

Fashion Featured

Influencers can help people switch to sustainable living

Research from Unilever suggests that social media influencers can have a positive impact on consumer behaviour, especially when it comes to sustainability. Unilever partnered with a cohort of eco-conscious influencers and behavioural scientists to examine the role of influencer content in impacting sustainable choices. In partnership with the...

14 Mar 2023

Fashion Featured

Do not buy this: The rise of social media 'deinfluencers'

A new era of social media critiquing is gaining momentum. While people have long challenged the viewpoints and behaviours of others, it was not until social media became a global communication tool where anyone could sign up and share an opinion. Now, a new wave of call-out and cancel culture has emerged in the form of de-influencing. Instead of...

1 Mar 2023

Business

Instagram introduces new creator messaging tool

Social media platform Instagram has announced it will be trialling a new tool that will allow creators to share messages to all their followers. Unveiled in a blog post by the platform’s owner Meta, Broadcast Channels will enable creators to share text, video, voice notes or photo updates to followers, who are then able to react to the content....

17 Feb 2023

Business

Condé Nast establishes global content partnership with Pinterest

Condé Nast Entertainment (CNE) and Pinterest have unveiled a new global content partnership with two of the media company’s brands, Vogue and Architectural Digest. The deal will see the two publications produce over 160 exclusive videos aligned with Pinterest’s key seasonal and cultural moments, beginning with Fashion Month in February and...

31 Jan 2023

Business

Chanel was most active luxury brand on China’s WeChat in 2022

By the end of 2022, Chinese social media platform WeChat had garnered around 1.31 billion monthly users, according to Statista. A figure that came surprisingly close to the country’s 1.4 billion population, putting a definitive spotlight on the app’s expansive user base. Its presence in the region means it is an important site for brands,...

10 Jan 2023

BusinessFeatured

Avatars and social commerce: Global consumer trends that will dictate 2023

2022 has seen a vast range of new developments in the world of e-commerce, retail and beyond, with the swift growth of a democratised internet and slew of global macroeconomic issues that have undoubtedly had a profound impact on consumers. As 2023 fast approaches, consumer data platform GWI has outlined a number of trends that will come as an...

22 Dec 2022

Business

H&M introduces garments wearable through AR to app

H&M has revealed a number of new augmented reality (AR) features on its mobile app that will allow shoppers to try on and wear three one-of-a-kind garments using their camera. The feature comes as part of a partnership with Snap, an AR camera lens tech developer, which will also allow its users to view the products on its own social media...

5 Dec 2022

Business

WhatsApp launches feature allowing users to message UK businesses

Social messaging platform WhatsApp has set out plans to allow its users to find, message and buy something from a business through its app. Its newly launched feature offers the ability to find a business on WhatsApp through the option to search via categories or with a business name. The feature is first available for users in the UK, Brazil,...

18 Nov 2022

Retail

Youtube pilots new shopping feature for Shorts

Youtube is expanding its shopping features in an effort to boost revenue as it faces a slow down in digital advertising. The Alphabet-owned company will begin allowing users to shop products directly from Shorts, which is Youtube’s short-form video platform, similar to TikTok. The feature is currently being tested with creators in the US who...

16 Nov 2022

Business

TikTok and American Express launch small business accelerator programme

Social media platform TikTok has announced a partnership with American Express that has seen the duo launch a new programme to help small business owners reach a new generation of shoppers. The ‘#ShopSmall Accelerator’ will offer eligible small business owners a chance to earn 100 dollars in TikTok advertising credit, alongside access to tools...

15 Nov 2022

Fashion

Hundreds attend Cheshire Fashion Week at Chester Cathedral with influencers stealing celebrity front-row seats

Chester’s annual fashion week event, Cheshire Fashion Week held at Chester Cathedral underwent a transformation with social media stars and TV personalities taking over celebrity front-row seats. The event which was presented by BBC radio presenter Nayha Ahmed, and TV presenter Ross Buxton attracted buyers and journalists with UK and...

8 Nov 2022