Superga news and archive

Camilla launches footwear collaboration with Superga

Australian luxury brand Camilla has launched a capsule collection with Italian footwear brand Superga. The limited-edition Camilla x Superga capsule marks the Australian brand’s first-ever sneaker collection with four styles combining the Camilla print aesthetic with the Italian brand’s Superga 2750 and platformed 2790 styles. The sneakers...

FashionPress Release

Introducing Footwear Brand Superga: An Enduring Testament to Italian Design, Sport and Community

Steeped in the heart of Torino since 1911, Superga was born from the innovativeness of founder Walter Martiny and his newly discovered vulcanization technology, introduced by Charles Goodyear. The Walter Martiny Rubber Industry, named 'Superga' due to its proximity to the iconic Basilica, began its journey by producing waterproof rubber boots,...

Fashion

Alaïa collaborates with Superga

Alaïa has collaborated with Italian heritage footwear brand Superga to elevate two of its classic sneakers. The limited-edition collection sees Alaïa’s creative director Pieter Mulier giving two of Superga’s sneaker styles a high-fashion makeover, embodying both brands’ love of clean lines, ease of fit and unique design. Mulier has added two Ala...

Fashion

Superga releases second installment of collaboration with LoveShackFancy

Footwear label Superga is continuing its partnership with vintage-inspired fashion brand LoveShackFancy with a new collaboration of colorful, floral print sneakers. According to an announcement from the company, this release follows the successful launch of its first collection with the womenswear label — which debuted in June 2019. The latest...

BusinessPress Release

SUPERGA AND A HOST OF BUYERS’ FAVOURITES FLOCK TO MODA

As the season’s key meeting place for mainstream fashion, MODA in February will wow buyers with an array of sought-after footwear and accessories brands including the UK launch of the AW19 Alexa Chung collection for Superga. Delivering a high quality and cost-effective platform for mid-market brands and a commercially viable and convenient...

Design

Superga continues UK expansion

Italian footwear brand Superga has opened its fourth London store on Commercial Road in Spitalfields. The brandhas been steadily expanding across the city and the Spitalfields store joins its locations in Camden, Covent Garden, and its flagship on Carnaby Street. The design of the Commercial Road store reflects the “simple and minimalistic style...

Design

Olsen twins new creative directors of Superga

Mary Kate and Ashley Olsen behind fashion label, The Row, have now been named creative directors behind tennis shoe brand, Superga. The collection of trainers will sit alongside their ready to wear offering; Steve Madden, whose company owns the North American license of the Italian shoe label, enlisted the designers with the aim of quadrupling...

Video

Alexa Chung for Superga

Style icon Alexa Chung is the new face of Italian footwear brand Superga. Known for its iconic 2750 sneaker, the label is celebrating its centennial anniversary this year. Since 1911, Supergra is known for its classical canvas sneaker with rubber sole. GLinvest owns the rights for the brand in the UK. The sneaker label selected Alexa Chung for...