Swimwear news and archive

Exuberant, romantic and relaxed: The colourful world of swimwear for 2025

"2025... I don't know what's going,” was the disarming introduction to a trend seminar that proved that while trend researcher David Shah may not know exactly what's going on at the moment, he does have valuable insights into the future of swimwear and underwear for spring/summer 2025. In a nearly two-hour long trend seminar at Mare Di Moda, a...

FairsFeatured

Mare di Moda: Will the swimwear boom fail?

Mare di Moda, a trade fair for stretch fabrics and clothing, returned to Cannes for its 21st edition last week. The picturesque backdrop of the French Riviera could not quite make up for the industry's hotly debated woes at the event - from overstocks to rising raw material prices - but the view of the French Riviera, the extremely mild weather...

FashionPress Release

The LYCRA Company And Mare Di Moda Together Again on The 65th Anniversary Of LYCRA Fiber

The LYCRA Lounge, a unique space for relaxation and networking, will host the latest LYCRA brand innovations for swimwear, intimates and athleisure, as well as a press conference dedicated to the company's commitment to sustainability. At the end of the show’s first day, a cocktail party will celebrate the historic partnership with Carvico and...

Fashion Featured

Highest body confidence among baby boomers as sales of string bikinis soar

New data shows that women who have made more trips around the sun are the ones likely to bare more skin in the sun. Baby boomers are busting out their bodies on the beaches like no other group according to Clearpay. The online Buy Now, Pay Later payment service found that women born between 1944 and 1964 are purchasing string bikinis at a higher...

Fashion

Swimwear that will be a hit the summer of 2023

figure> Image: Skims Online fashion research platform Stylight published its report on swimwear trends for 2023, in which vintage swimwear and clothing-like styles came out on top. Vintage styles inspired by the 80s Swimwear inspired by the 1980s is on the rise. Men's swimwear is short, colourful and features side stripes and large drawstrings....

Fashion |In Pictures

Whistles unveil swim collaboration with The Longing

Premium high street retailer Whistles has unveiled a high summer swim collaboration with lifestyle brand The Longing, founded by influencer Lindsey Holland and her business partner Jack Mizon last year. The limited-edition Whistles x The Longing collection, co-designed by Holland, features 10 modern swim styles with a focus on minimal...

Fashion Featured

Black tape and sparkles: Miami Swim Week attempts to distract amid diversity criticism

Miami Swim Week has come to a close, and with it has the event’s surrounding controversy that dictated discussions on social media over its duration. Spanning July 4 to 12, around 50 industry and public events were held; some by distinguished labels like Desigual and Nike, others by more emerging names. While the schedule seemed vast in its...

Fairs |In images Featured

Swimwear market: At the Curve Paris SS24 show, swimwear is worth gold

Industry professionals agree that the swimwear market is booming. The Curve Paris trade show, which presents the spring/summer 2024 swimwear, beachwear and resort wear collections, and Interfilière, which exhibits autumn/winter 2024/2025 materials (fabrics and accessories) and spring/summer 2024 restockings, are the perfect illustration of this....

Retail |In Pictures Featured

Skims open first-ever European pop-up at Selfridges

Kim Kardashian’s shapewear and swimwear brand Skims has opened its first-ever European pop-up experience at Selfridges in London. The Skims pop-up, located within The Selfridges Corner Shop, has been designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger, as a summer Los Angeles poolside oasis,...

Fashion |In Pictures

Heidi Klein launches swimwear with Temperley London

British swimwear brand Heidi Klein has collaborated with contemporary fashion label Temperley London on a capsule swimwear collection. The Heidi Klein x Temperley London collection marks Alice Temperley’s eponymous label’s first foray into swimwear and features the brand’s vibrant prints set onto classic Heidi Klein swimwear shapes. Launching on...

FashionPress Release

Pour Moi collaborates with the embodiment of girl power itself: Mel B

Mel B and Pour Moi join forces for the Own Your Confidence campaign with the shared belief that everybody deserves to feel confident no matter what shape, size or skin tone they may be. The campaign is dedicated to women celebrating women. Supporting women is at the core of everything Pour Moi does. We believe that everybody should feel...

Fashion |In Pictures

Chloé unveils swimwear collaboration with Eres

Luxury French fashion house Chloé is launching an exclusive summer collection with swimwear brand Eres. The Chloé x Eres collection launches on May 5 and features swimwear, alongside a range of beachwear essentials spanning ready-to-wear, bags, shoes, eyewear and hats inspired by the French fashion house’s design codes, including its trademark...