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Toms “evolving” giving model alongside new youthful visual identity

In its 15th year, footwear brand Toms is moving away from its pioneering One for One giving model to a new impact strategy, which will see it donate a third of its annual net profits to grassroots organisations. The evolution of its new giving model is in response to the question it has been asking itself, “are we having the greatest impact,”...

6 Apr 2021