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Fashion

H&M's Weekday brand tests out custom-made jeans

Weekday, a Swedish denim and fashion brand owned by the H&M Group, is piloting a new program to offer custom-made jeans. The program utilizes emerging technologies through the company's innovation hub The Laboratory to create products with unique sizes and fits at affordable prices. "We always have our customers at the heart of everything we do,...

22 Nov 2019