Vivaia news and archive

Footwear label Vivaia plans major retail expansion under new creative director

International footwear brand Vivaia has announced the appointment of Alan Buanne as creative director. This move is part of a strategy to elevate the brand, coinciding with its international expansion. Launched in 2020, Vivaia now has over 80 points-of-sale and has no plans to stop there. The company is preparing for significant growth in its...

Retail

Vivaia expands its retail network with a second store in France

Following its first store in the Carrousel du Louvre, Paris, footwear brand Vivaia has opened its second French boutique in Westfield mall, Les 4 Temps, La Défense. Vivaia is an independent American footwear brand founded by Michelle Yang in 2020, offering a range of styles including boots, loafers, ballet flats, trainers and sandals. The brand...

Retail|In Pictures

Vivaia opens debut UK store in London

Footwear brand Vivaia has opened its first UK retail store in Westfield London shopping centre, following the opening of its debut store in New York City, US, in April. In a statement, Vivaia said the strategic opening in the UK comes as London has surpassed New York City as the brand’s top global market in 2024, and the flagship marks the brand...

Retail

Vivaia opens debut US store in SoHo, New York City

Direct-to-consumer footwear brand Vivaia has opened its first store in New York City, United States. The largest market globally for Vivaia, the debut flagship store opening comes as the five-year-old brand continues to strengthen its presence in the US. Located in the center of the SoHo district at 68 Prince Street, the physical store builds on...