Volcom news and archive

Boardriders and Volcom to make Hawaii retail return under new partnerships

Boardriders is set to make its return to Hawaii through new partnerships under the group’s current parent company, Authentic Brands Group. The Levy Group has stepped up to reopen Volcom’s store in Haleiwa, while BR Japan will oversee the reopening of Boardriders’ Waikīkī location. Speaking on the plans, David Brooks, EVP of action and outdoor...

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Authentic Brands expands partnership with Boardriders Japan

Authentic Brands Group has expanded its partnership with Boardriders Japan (BRJ) to include the Volcom and Spyder brands in the region. In a statement, the New York-based brand development and licensing company said the strategic agreement builds upon its existing partnership with BRJ, which oversees the regional business for Quiksilver,...

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ABG strikes partnership deals for Frye, Tretorn and Volcom

Authentic Brands Group (ABG) has announced two new deals regarding its brands Frye, Tretorn and Volcom, putting the labels on course for US and Canada expansions. Its first partnership builds on its relationship with NYC Alliance and has granted the apparel company the rights to design, produce and distribute men’s and women’s sportswear for...

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Volcom targets China following new local partnership

California-born board sports brand Volcom, owned by Authentic Brands Group, is targeting expansion in China after signing a partnership with the China Ting Group, a leading China-based lifestyle company specialising in retail development and brand building. Through this partnership, the China Ting Group will become a “pivotal partner” states...

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Video: 'Water Aware' denim by Volcom

Volcom, a modern lifestyle brand that embodies the creative spirit of youth culture, today announced the worldwide launch of “Water Aware” a denim collection for men’s, women’s and kids. A significant milestone in Volcom's journey to sustainability, Water Aware features a reformulated, water-saving wash and finishing process in the production of...

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Fashion

Volcom launches ‘Water Aware’ denim collection

Fashion and lifestyle brand Volcom has launched its ‘Water Aware’ denim collection, as part of its ongoing journey to sustainability, which will see the brand reducing its water consumption by 40 percent, an estimated 4 million litres, by the end of the year. The Water Aware collection for men, women and kids, features a reformulated,...

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Kering sells Volcom to Authentic Brands Group

Kering has announced the completion of the sale of its US sports and lifestyle brand Volcom. The company said in a statement that the US company, Authentic Brands Group (ABG), has purchased the intellectual property rights of Volcom, effective April 1, 2019. The current Volcom management team has acquired the operating license of Volcom and will...

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Fashion

Volcom introduces traceable organic cotton initiative

Volcom has confirmed that it is partnering with CottonConnect as part of its ‘Farm to Yarn’, a traceable organic cotton initiative with social and environmental benefits as it looks to add more transparency in its supply chain. The multi-year partnership with CottonConnect, an enterprise that believes in a sustainable and transparent cotton...

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Volcom promotes Jeffrey James “JJ” Gonzales to men’s Design Director

Volcom has announced through a statement that Jeffrey James “JJ” Gonzales will now bring the expertise and experience to overseeing the worldwide men's and boy's product offering as well as leading the global design team. In his sixteen years with the brand as an apparel and denim designer, the company added, Gonzales has designed pretty much...

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Kering to sell Volcom as it tightens its focus on luxury

London - French luxury conglomerate Kering has confirmed it has begun to take the steps needs to sell skatewear brand Volcom, its final non-luxury label, as the group turns its full attention to strengthening its luxury labels. "In accordance with Kering’s strategy to fully dedicate itself to the development of its Luxury Houses, Volcom no...

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Georgia May Jagger collaborates with Volcom Stone Row

Georgia May Jagger is collaborating with Volcom Stone Row for a capsule range. Kering-owned Volcom is known for its range of sportswear apparel for surfing, skating and snowboarding. Stone Row is Volcom's older sister brand at a contemporary price point. “She is honest and focused on what she wants,” said women's global design director Kelly...

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Fashion

In Pictures: Volcom x GMJ Collection

London - Skatewear inspired label Volcom has unveiled its debut collection with model and style icon Georgia May Jagger. The Californian-brand spent a number of months working together with the British model, who is also a Volcom Women’s brand ambassador developing the collection. The debut collection inspired by classic skate culture, as well...