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Retail

Boohoo launches new Dorothy Perkins, Wallis and Burton websites

Boohoo has launched new websites for newly acquired Dorothy Perkins, Wallis and Burton brands in just nine weeks in partnership with digital agency, Astound Commerce. Following the purchase of the three brands in February 2021, Astound Commerce, the retailers’ retained digital implementation partner since 2016, worked collaboratively with the...

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Business |TIMELINE Featured

Boohoo’s rise from small-scale UK retailer to fashion giant

On Monday, online fashion retailer Boohoo acquired brands Burton, Dorothy Perkins, and Wallis from Arcadia Group Limited’s joint administrators for 25.2 million pounds. That came just weeks after the fast-fashion giant acquired Debenhams Retail Limited for 55 million pounds in cash. The two deals will see Boohoo take over the online operations...

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