Sportswear giant Adidas is celebrating the 20 year anniversary of its partnership with Yohji Yamamoto through a pop-up retail and exhibition space in Paris. The location will house an extension of the duo’s Y-3 label in an environment that looks to channel Yamamoto’s essence and approach to craftsmanship. Entitled ‘Y-3 Atelier’, the newly...
2 Mar 2023
Y-3 Spring Summer 2019 Menswear collection, Paris Fashion Week. Source: Fashion Feed, YouTube.
26 Jun 2018
Y-3 Fall Winter 2018/19 Men's collection, January 2018, Paris Fashion Week. Source: Fashion Feed, YouTube
23 Jan 2018
New York - Let's operate under the assumption that Yohji Yamamoto watched too many episodes of television's The Jetsons growing up. Or, his favorite part of U.S. history was when Neil Armstrong landed on the moon. Either way, Yamamoto has proven his penchant for all things outer space and futuristic by creating an astronaut inspired collection...
14 Jan 2016
Fashion and technology will be united in matrimony thanks to Adidas’s new collaboration with Y-3. The globally popular athletic wear brand will be launching a new collaboration between their tennis division and Y-3. The collection, which is actually already in stores, includes socks, footwear (of course), wristbands, and athletic apparel, prices...
1 Apr 2015
Y-3 and Adidas by Stella McCartney have teamed up to launch a joint women's wear platform in the denim studio in Selfridges department store for their Spring/Summer 2014 collections. The 50 square meter space has been transformed to reflect the sport-style appeal of the two collections. The selection includes key pieces from Y-3 'Meaningless...
12 Feb 2014
Y-3, the 'avant-garde sportswear' line that is the collaboration between Adidas and Japanese designer Yohij Yamamoto, has announced that it will be moving its fashion show to Paris next season. The collaborative fashion line will be showing its Autumn 2014 collections for men and women on the 19th of January, during men's fashion week. A...
9 Dec 2013
London’s Covent Garden shopping district is continuing to transform its retail offering with the announcement that French fashion brand Sandro and Adidas collaboration Y-3 are both set to open new stores in the area. Sandro, part of the LVMH group, will be adding to its boutiques on Sloane Street, the King’s Road and Westbourne Grove, with a...
6 Mar 2013
Together with adidas, designer Yohji Yamamoto created a We Love Japan tot bag for Y-3 in aid of Japan, and to help the effected areas by the earthquake and tsunami. All funds from this global initiative will be donated to immediate Japan relief efforts. Starting at the end of May 2011, the tote bag will be available in select Y-3 flagship stores...
12 May 2011
For a month, Y-3’s new SS11 campaign is taking over the corner of Houston Street and Broadway in New York City’s Soho neighbourhood. To launch the campaign with painted billboard, Y-3 produced a time-lapse video showing the creation of the massive signage. The billboard takes up a space of 48 x 38 feet, and was painted by Colossal Media Group....
29 Apr 2011
London officially loves Yohji Yamamoto. Thirty years after he presented his first collection in Paris, London is holding a retrospective to celebrate the life and works of the revered, influential Japanese designer at the Victoria and Albert Museum. Saturday sees the opening of the exhibit to the public but FashionUnited got an early view. It's...
11 Mar 2011
This year, Yohji Yamamoto and adidas celebrates ten years of collaboration with a review of ‘adidas for Yohji Yamamoto’ footwear from the past. Y-3 hosted its anniversary event at Maison des Métallos in Paris, and also presented the world premiere screening of the short documentary ‘This Is My Dream’, plus a preview of AW11. The sport-style...
24 Jan 2011
