Y Project news and archive

Co-founder of Y/Project Gilles Elalouf passes away

One of the founders of fashion label Y/Project has died. Entrepreneur Gilles Elalouf passed away at the age of 58 after a long illness, according to an Instagram post by the brand’s creative director Glenn Martens. Elalouf co-founded Y/Project with the late Yohan Serfaty in 2010. In 2013, Belgian designer Glenn Martens took over as the brand’s...

Business

Y/Project strategically cancels Paris Fashion Week show

Y/Project, a now regular fixture on the Paris Fashion Week schedule, has made the last minute decision to cancel its show for the season, citing “uncertain times” as the reason. The Parisian label led by designer Glenn Martens, which was initially scheduled to unveil its collection March 3, announced the news to WWD, to which it added that it...

BusinessFeatured

Y/Project starts strategic plan, seeks status of most 'influential brand’

The renowned French fashion brand Y/Project, under the creative direction of Belgian designer Glenn Martens since the death of Paris-based Moroccan designer Yohan Serfaty in April 2013, has just presented the basis of a new strategic plan, through which its main objective is to position itself - and this is no small feat - as the "most...

People

Pascal Conte-Jodra appointed CEO at Y/Project

Avant-garde fashion label Y/Project announced the appointment of Pascal Conte-Jodra as its new Chief Executive Officer. Mr Conte-Jodra is expected to lead the brand into a new era, collaborating with creative director Glenn Martens to embark on an ambitious growth plan. Mr Conte-Jodra will seek to raise brand awareness, build greater...

Video

Video: Y/Project FW23

In this video you can see Y/Project’s FW23 collection presented at Paris Fashion Week. Video: FF Channel via Youtube

Fashion

MFW: At Diesel Glenn Martens gives denim a makeover

Glenn Martens knows denim. At Y/Project the Belgian-born designer offers cutaway jeans, cowboy jeans, trumpet jeans and peepshow jeans, but at Diesel’s Milan fashion week show, his first since appointed as the brand's creative director, denim was seriously subverted. There was the oversized, the ripped, the fantastical and the all enveloping,...

Video

Video: Y/Project at Paris Men's Fashion Week

In this video, fashion label Y/Project has presented its FW22 collection at Paris Men's Fashion Week (PFW). Watch the video below. Video: IMAXtree.tv via YouTube Photo credit: Image via IMAXtree.tv on YouTube

BusinessFeatured

Glenn Martens announced as next designer to make Gaultier Couture

Y/Project creative director, Glenn Martens has been revealed as the next designer to take over Jean Paul Gaultier’s upcoming Couture Show. Announced in an Instagram post on the luxury houses’ official Instagram page, the Belgian designer is pictured with Gaultier himself following a teaser image shared yesterday providing a vague glimpse of...

Video

Video: Y/Project SS22 collection

In this video, fashion label Y/Project has presented its SS22 collection at Paris Men's Fashion Week (PFW). Watch the video below. Video: Y/Project via YouTube Photo credit: Tomorrow is Another Day, Facebook

Fashion Featured

5 highlights from Paris men's fashion week

Paris men’s fashion week was a mix of live shows, digital presentations and guest designers, including London-based Burberry, which eschewed the LFW calendar to be on the official Paris schedule. Here are our top five picks of the Paris SS22 collections: Y/PROJECT x Fila When Y/Project showcased its Fila collaboration during Paris men’s fashion...

Fashion

Fila announces collaboration with Y/Project

Italian global sportswear brand, Fila has announced a collaboration with Y/Project, as it continues to celebrate its 110th anniversary. Amalgamating the niche style of French fashion label Y/Project, the collection has a bold streetwear feel and features a t-shirt, hoodie, polo neck dress, and windbreaker. There will also be accessories like...

Fashion Featured

The top five menswear looks of FW21

The fall menswear digital runway shows and formats have come to an end and FashionUnited dissects five key looks for the upcoming season. The Statement knit Bold colours and interesting patterns are essential to statement knitwear, and was embraced by several designers for their FW21 collections. Those who delivered exciting novelty to the...