Yasmin Sewell news and archive

Yasmin Sewell joins Farfetch

Farfetch has appointed former Style.com fashion director Yasmin Sewell as vice president of style and creative. In the newly created role, Sewell will lead the global editorial and creative teams and be responsible for overseeing all content and overall styling direction on the e-commerce platform. She will report to John Veichmanis, chief...

Fashion

Style.com teases upcoming relaunch

Style.com, Condé Nast’s e-commerce and omnichannel shopping platform, has officially started a countdown to its launch on social media. The new Style.com , is expected to launch in September, and will be a “curated luxury shopping experience” that will act as a standalone website as well as a “shopping overlay” on Vogue.co.uk and GQ.co.uk, a...

People

Yasmin Sewell joins Style.com

Fashion and retail consultant Yasmin Sewell has been appointed as fashion director of Condé Nast’s Style.com, which will be relaunched as an e-commerce and omnichannel shopping platform. Sewell, who has previously worked at Browns and Liberty as buying director and chief creative consultant respectively, has been appointed as fashion director to...

Fashion Featured

All eyes still on Charles Youssef

It is always important to keep your eye on the upcoming crop of designers. After all, these could be the designers one day taking the helm of some of the most iconic brands in the world, such as Ralph Lauren, Marc Jacobs, Michael Kors, and Diane von Furstenburg. One of the major rising stars to watch right now is Charles Youssef, who is working...

Fashion

Yasmin Sewell launches Barneys collection

Premium New York department store Barney's has tapped fashion veteran Yasmin Sewell to create a private-label fall capsule collection, based on her own personal style. Known as 'Yasmin Sewell for Barneys New York,' Sewell is also the face of the 18 piece collection. Part of the British fashionindustry since the mid-nineties, the Australian born...

Design

Beach in the East launches in London

Online retailer Farfetch.com has teamed up with Yasmin Sewell and opened up a pop-up called Beach in the East, which aims to bring California cool to London’s Shoreditch area. The pop-up at Paper Maché Tiger, which is open until late August, has been inspired by Californian skate culture and features an empty swimming pool, alongside a selection...

Fashion

Girl with the eye

The one with the best eye for fashion finds gets the plum jobs. So it is for Yasmin Sewell, the woman with the most coveted gig in fashion. She is the buyer for Brown's Focus, the exclusive London boutique, where her assigment is from the famous Browns founder, Mrs Burstein, is to "find the best things in the world". Sewell told vogue.co.uk that...