Zalando news and archive

FatFace expands Zalando partnership into 20 new European markets

British lifestyle retailer FatFace has expanded its partnership with Zalando, launching across 20 additional European markets as part of its international growth strategy. The rollout includes key Western European markets such as France, Spain, Italy and the Netherlands, alongside Central and Eastern European countries including Poland, Romania...

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Zalando increases quarterly revenue by almost 24 percent following About You acquisition

Berlin-based online fashion retailer Zalando SE has closed the first quarter of the 2026 financial year with a significant increase in revenue and operating profit, as expected. However, negative one-off effects resulted in a significant net loss. In light of the current results, published on Wednesday, the management maintained its annual...

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Outlook: Zalando expects growth at start of year

Online retailer Zalando is set to present its figures for the first quarter this Wednesday, May 6. What the company expects: Zalando has set its sights on increased revenue and profit for 2026, also leveraging Artificial Intelligence (AI). For the current year, management is targeting growth in Gross Merchandise Volume (GMV) and revenue of 12 to...

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Zalando consolidates partnership models – Connected Retail to be discontinued

Zalando is consolidating its partner models and, in line with this, is discontinuing its Connected Retail programme. The Berlin-based e-commerce company confirmed the move to FashionUnited, following an initial report by trade publication Schuhkurier. The Connected Retail technology is set to be discontinued by June 30, 2027. In a statement...

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Fashion without humans? AI models and the future of an industry

A perfect smile, a flawless body, an outfit that fits like a glove. The image looks normal in an online shop; after all, it is a model. Or is it? Increasingly, these images are not created by real people, but by artificial intelligence (AI). Companies are using AI more and more in their online shops, promising speed, efficiency and lower costs....

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‘Faster than ever before’: Why Zalando is betting on AI

The Berlin-based online fashion retailer Zalando SE highlighted one topic in particular when it presented its latest annual results and future roadmap last Thursday: the use of artificial intelligence (AI) across the entire value chain. The management expects this to provide future growth drivers. It was also able to quantify specific positive...

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Zalando fully embraces AI: 90 percent of content now created by machines

During a presentation of the annual results, co-founder and co-chief executive officer Robert Gentz (CEO) stated that more than 90 percent of Zalando's content is now generated using artificial intelligence. This allows the company to produce 70 percent more content than a year ago without increasing costs, reports Emerce. AI is also changing...

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Zalando meets 2025 expectations and forecasts further growth

Berlin-based online fashion retailer Zalando increased sales and operating profit during the 2025 financial year. Management now anticipates further growth for the current year and has announced a comprehensive share buyback programme. “Our 2025 results demonstrate our strength in execution: we promised profitable growth and delivered at the...

FashionPress Release

Zalando celebrates ‘Euro Summer’ with Lily Collins as global brand ambassador

Zalando launches its spring/summer 2026 campaign today. The face of the campaign is Golden Globe-nominated actress and producer Lily Collins, the company's new global brand ambassador. The campaign celebrates the vibrant energy, spontaneity and versatile fashion looks of Europe's warmer season. In her official debut as global brand ambassador...

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Business|Interview

Zalando's Eloisa Siclari: “We play in a different league to the Asian platforms”

Madrid – On March 12, Zalando will present its 2025 annual results and its outlook for the new 2026 financial year. Ahead of this announcement, FashionUnited interviewed Eloisa Siclari, Zalando's general manager for the entire Southern Europe region, discussing the online fashion giant's performance over the past year and its plans for evolution...

Retail

Zalando extends its resale model to kidswear

Madrid – Zalando, a leading European online platform for fashion, beauty and lifestyle, has announced the expansion of its second-hand category to include kidswear. This move strengthens the company's position in the increasingly strategic niche segment of textile revaluation and second-hand resale. Its customer community can now access a wide...

Fashion

First global brand ambassador: Lily Collins becomes the face of Zalando

Zalando has appointed British-American actress Lily Collins as its first global brand ambassador to highlight the creative expression and individuality of its customers. The year-long partnership will include two major campaigns; the curation of exclusive content formats; and style edits, the Berlin-based online retailer announced on Tuesday....