Latest Articles in Fashion

True Fit Democratises Fashion Genome and Unlocks Growth for Rising Fashion Brands in Shopify

• Formerly only available for the world’s largest retailers, True Fit, powered by the Fashion Genome, launched for Shopify merchants and has seen a 900% growth in Shopify merchant adoption. • True Fit’s 108% month-on-month (MoM) growth rate in Shopify is on trajectory to see 2,000+ merchants signed up on the platform in 2024. • True Fit users...

Fashion Partner Content

Embracing comfort: Woven footwear for SS24

As we step into the warmer months, the fashion industry is witnessing a significant revival of woven footwear, marking a stylish convergence of tradition and contemporary flair. The concept of woven shoes isn't new—it dates back to ancient civilizations where artisans used natural materials to create protective footwear. This summer, the once...

Fashion Featured

Hurr launches credit-based rental pass bundles

British rental platform Hurr has launched a new rental service, Hurr Flex, catering to a new generation of regular, multi-item, long-term renters. The new two-tier credit system allows customers to “unlock the ultimate wardrobe every day, for longer,” via one-off purchase rental pass bundles that convert into credit to be used within 12 months....

Fashion

Perry Ellis International partners with the Miami Dolphins

Fashion and lifestyle company Perry Ellis International has announced a new partnership with the NFL team Miami Dolphins as it expands into new sporting territories. Perry Ellis International, well known in the golf and tennis world, states that the partnership with the Miami Dolphins represents a “momentous step” for the fashion company and...

Fashion |Interview Featured

Wasted Hour founder: 'Men need to learn that there's nothing shameful or wrong with borrowing from women's fashion'

First a digital magazine, then an online shop and finally a brick and mortar store: Hamburg-based concept store Wasted Hour's trajectory to date is about as multifaceted as that of its founder Martin Hufnagel. A law graduate with a penchant for fashion, culture and music, Hufnagel is a man of many talents - from founder to buyer to DJ - all...

Fashion |In Pictures Featured

Unconventional constructions and a plethora of debuts: Highlights from the Met Gala’s Garden of Time

Anticipation for fashion’s biggest annual event had already begun over the weekend, when the usual marquee was erected over the steps of New York’s Metropolitan Museum, adorned with the words ‘Sleeping Beauties: Reawakening Fashion’, the title of the exhibition associated with this year’s Met Gala. While the exhibition is to explore the notions...

Fashion

Johnstons of Elgin receives King’s Award for Enterprise

Scottish cashmere brand Johnston’s of Elgin has been bestowed with the King’s Award for Enterprise. The award, which celebrates outstanding achievement by UK businesses in the categories of innovation, international trade, sustainable development and promoting opportunity through social mobility, cements that brand’s status among Britain’s most...

Fashion

K-Way to debut eyewear with Marcolin

French fashion brand K-Way, owned by Turin-based group BasicNet SpA, known for its rain jackets, is venturing into eyewear with Marcolin. K-Way has signed an exclusive licensing agreement with Marcolin for the design, production, and worldwide distribution of K-Way brand sunglasses, optical frames, ski goggles and eyewear for kids. The six-year...

Fashion |Beauty

Coty and Lena Gercke sign new license deal

Beauty company Coty has inked a long-term fragrance deal with German television presenter and model Lena Gercke, who has her own fashion brand, LeGer. As part of the licensing deal, Coty will develop, produce and distribute LeGer’s debut fragrance, which is expected to launch in the DACH region (Germany, Austria, and Switzerland) this summer....

Fashion

Mr Chow launches debut fashion collection

Famed restaurant Mr Chow, known for its authentic Beijing cuisine and celebrity clientele, has launched its inaugural clothing collection to extend “its culinary expertise to fashion”. The limited-edition collection includes T-shirts, hoodies, hats, and joggers in black and white colourways. Every garment is pre-shrunk “to ensure a perfect fit”...

Fashion

Pro-Palestinian demonstrators protest outside the Met Gala

Protesters in New York converged near the Met Gala on Monday in a rally against the ongoing war in Gaza, leading to several arrests, police said. Among the rallying points were the gates of Columbia University, which has been the center of spreading demonstrations, before protesters marched through Manhattan to American fashion's biggest night...

Fashion Featured

Canada's Competition Bureau investigating Lululemon over greenwashing allegations

Canada's Competition Bureau has initiated a formal probe into Lululemon's environmental claims featured in its marketing campaigns, spurred by allegations of deceptive tactics. Marianne Blondin, a bureau spokesperson, confirmed the investigation to Canadian broadcaster CBC. Stand.earth, the advocacy group at the forefront of the scrutiny, has...