3 Buying Tips for AW17 from Trendwatcher David Shah

Amsterdam - Figuring out and satisfying the customers changing needs is becoming increasingly difficult for retailers, says trend watcher David Shah. "We are seeing radical differences between age groups," explains Shah during his trend seminar at ModeFabriek on Boomers and Millennials , the old generation and the new generation of shoppers. Although the former generation had very different values and norms when it comes to consumption, the latter generation has taken on a whole new way of shopping, and that it not just due to rise of ecommerce, notes Shah.