Digital Product Passport - DPP in Fashion

What is the Digital Product Passport? Officially titled the Digital Product Passport (DPP), the tool will require brands to collect and share data from a product’s entire lifecycle accessible in the form of a 'digital twin'. While the concept and operational aspects of the DPP continues to evolve, in its initial format it will highlight the sustainability, environmental and recyclability attributes of a product, as well as its manufacturing process and sourcing. What is the impact of this DPP on the fashion industry? Read all the latest news and updates here.

Fashion

Lotta Ludwigson x Remei: digital product passport in action

On Thursday, March 19, 2026, Berlin-based slow fashion label Lotta Ludwigson and sustainable Swiss textile producer Remei launched a joint t-shirt collection. The Luma t-shirts are 100 percent traceable via the my-trace app, not only from the organic cotton raw material to the finished product but starting from the seed itself. The t-shirt is...

BusinessPartner Content

24h circular fashion: sector calls for centralized direction and collaboration

The apparel industry has reached a critical tipping point where ambition must transition into collective execution. Last month, the Dutch branch of the international data standardisation organization GS1 and technology firm WAIR hosted the ‘24h Circular Fashion journey’ in Amsterdam, bringing together a diverse group of stakeholders to address...

BusinessPartner Content

Interloop: Supply chain truth begins in the cotton field

During the GS1 - WAIR 24h Circular Fashion Journey, Pascal Betten, managing director of Interloop Europe, presented an in-depth vision on supply chain transparency. The Pakistani textile giant produces nearly one billion pairs of socks annually for retailers like Nike, Adidas and H&M. The company emphasised that a reliable Digital Product...

BusinessPartner Content

Bleckmann leverages recovery value as a driver for circular fashion

During the recent GS1 - WAIR 24h Circular Fashion Journey, Hans Robben, programme manager of circular solutions at Bleckmann, presented a pragmatic vision for circularity. The logistics service provider, which has been in business for over 160 years, is transforming from a linear 'box-mover' to a crucial partner in the circular chain. Robben...

BusinessPress Release

Mini Rodini Strengthens Its Commitment to Sustainability by Joining Trimco Group’s ProductDNA Platform

Mini Rodini’s commitment to sustainability has been at the heart of the brand since its founding in 2006. Created with the vision of making children’s clothing that is both playful and responsible, Mini Rodini continues to lead the way in building a more transparent, ethical, and environmentally conscious fashion industry. “As a brand, we have...

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Business

How can DPPs support OECD due diligence in global fashion supply chains?

The digital product passport (DPP) serves as a structured digital record under the Ecodesign for Sustainable Products Regulation (ESPR). These passports do not replace due diligence but rather act as "structured containers" for the necessary data to support it. This is what Catherine Lomonaco, founder of GoTrace, highlighted at a webinar on 10th...

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Business

Making structure effective: AI as a cost lever in the fashion industry

However high the cost pressure may be, compromising on quality is not an option in the fashion industry. A reliable planning rhythm, a robust data foundation and practical AI building blocks reduce friction costs along the fashion value chain. Thoughtful governance is key during implementation to ensure that savings potential is realised in...

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Business|Opinion

What sustainability and circularity experts predict for fashion in 2026

With 2026 fast approaching, FashionUnited asks six sustainability and circularity experts what fashion and retail should expect next. Fashion in 2026: Sustainability and circular experts on what’s coming next 1. Tiina Nyman, founder at Circular Fashion News Resale continues to drive the strongest momentum in circular fashion. The number of...

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Business|Opinion

What AI experts and enthusiasts expect for fashion and retail in 2026

2026 is approaching fast. FashionUnited asks six AI experts what they expect from artificial intelligence in fashion and retail: 2026 AI Predictions for Fashion and Retail: FashionUnited’s Expert Outlook 1. Carmen Martínez Ferrer, senior data analyst at Farfetch and founder of @thedatafashionbrief As Senior Data Analyst at luxury webshop...

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Fashion

Haelixa and New Focus Textiles deliver forensic proof of recycled cotton

In what could be a turning point for transparency in the recycled materials market, Swiss traceability firm Haelixa has teamed up with New Focus Textiles to embed forensic-level proof of recycled cotton across the latter’s textile-to-textile (T2T) operations. The move reflects a growing recognition in fashion: recycled claims are only as strong...

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Business

Euratex sounds the alarm and calls for an urgent industrial strategy

The European textile and apparel sector comprises 192,000 companies and 1.3 million employees, generating an annual turnover of 167 billion euros. The industry is now warning of an imminent loss of competitiveness. In a joint statement issued in Brussels on November 11, 2025, Euratex (the European Apparel and Textile Confederation) and...

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Business

How can brands and retailers navigate EU textile and garment regulations?

In the European Union, a person consumes on average 19 kilograms of textiles per year according to the European Environment Agency (EEA). Of those, 8 kilograms are clothing, 7 kilograms are household textiles and 4 kilograms are shoes. “Nineteen kilograms basically compare to what can fit in a large travel suitcase,” compared EEA expert on...