Agent Provocateur news and archive

Agent Provocateur launches floral SS26 Valentine's campaign

Star of Agent Provocateur’s SS26 campaign Emily Atack, celebrates the brand’s Valentine’s Day window, at its flagship Broadwick Street, Soho, store. A collaboration with Sheffield-based florist Swallows & Damsons, the window at Broadwick Street – the very first store for the brand, which opened in 1994 – will run from Wednesday 11th to Sunday...

FashionPress Release

Agent Provocateur Launches SS24 Campaign and Collection

Agent Provocateur taps photographer Carin Backoff and stylist Karen Langley for the brand’s Spring/Summer 2024 campaign. This season is about embracing freedom and guided by desire. Stage-ready in candy-pop colors, touch-me textures, and crystals that sparkle and shimmy, Agent Provocateur’s key pieces for the upcoming season include fringing...

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Retail

Agent Provocateur under scrutiny for continuing to sell its lingerie in Russia

British lingerie brand Agent Provocateur has come under scrutiny for selling its collections in Russia. The business is operated indirectly via a franchise agreement, and has locally managed boutiques. Leave Russia, a team of Ukrainian researchers, analysts of KSE Institute and volunteers, launched a website in the early stages of the invasion,...

People

Agent Provocateur appoints new marketing and communications director

Luxury lingerie brand Agent Provocateur has named Kate Brindley as its new marketing and communications director as part of the company’s ongoing brand strategy. Before joining Agent Provocateur, Brindley held a consultant role at the start-up lingerie brand Noelle Wolf. Prior to that, she was global communications director at Nicholas Kirkwood...

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People

Agent Provocateur names Michelle Ryan as chief executive

Luxury lingerie brand Agent Provocateur has named Michelle Ryan as its new chief executive, as part of its ongoing brand strategy to expand and grow the business internationally. Ryan started her role with Agent Provocateur on January 20, joining from footwear and accessories brand Kurt Geiger, where she was the buying and supply chain director....

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Business

Agent Provocateur to move towards new markets in 2018

Well-known lingerie brand Agent Provocateur is attempting to switch up its business strategy with a change in executive staff. With new owners Four Holdings, the luxury lingerie brand has been focused on moving forward. After exiting bankruptcy last year, it seems Agent Provocateur is determined to start 2018 off on the right foot. In March of...

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Fashion

Agent Provocateur co-founder Serena Rees to launch new label

Serena Rees, co-founder of luxury lingerie retailer Agent Provocateur, is set to make her return to the fashion world this year with the launch of a new label. Named Les Girls Les Boys, the new "bed to street" label is set to offer men's and women's underwear and streetwear. Launching in September, the new label aims to offer new aesthetic which...

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Business

Agent Provocateur files for bankruptcy in U.S.

After being purchased by Mike Ashley, Agent Provocateur seems to be struggling in the U.S. The lingerie brand has officially filed for bankruptcy protection recently. In New York, Agent Provocateur filed for Chapter 11 bankruptcy protection as reported by WWD. Over a month ago, the company was purchased by marketing and fashion company Four...

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Retail|UPDATE

Agent Provocateur to shutter all Australian stores

London - It seems as if fears concerning the future of Agent Provocateur may prove to be true, as the luxury lingerie retailer is set to shutter all of its Australia stores. 3 of Agent Provocateur current retail locations in Australia have already closed, as the last location is set to close its doors as soon as all its stock has been sold....

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Business|UPDATE

Confirmed: Sports Direct founder acquires Agent Provocateur

UPDATE: AlixPartners, the firm which has been appointed to oversee adminstration of luxury lingerie brand of Agent Provocateur, has confirmed its sale to Four Holdings, the investment vehicle held by Mike Ashley, founder and owner of Sports Direct. Read more here London - Sports Direct is said to have emerged as the new owner of Agent...

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Business

Sports Direct joins Etam and Bendon Group in the bid race over Agent Provocateur

Mike Ashley’s Sports Direct is understood to be joining the bid race to acquire ailing high end lingerie brand Agent provocateur. The new contender would be offering less than the 30 million pounds the brand’s current owner is looking to bag to repay Agent Provocateur’s mounting debts. Sky News cited sources close to the matter to report over...

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Business

Agent Provocateur – at the brink of administration?

The British high-end lingerie firm Agent Provocateur is said to be bordering administration. Mounting debt and shrinking sales might be the touch of grace for the sassy lingerie brand. The intimate fashion label, founded by Vivienne Westwood’s son and is popular with celebrities from all over the world, has suffered weak sales in recent years,...