AW24 news and archive

Superdry Reinvents Heritage: In conversation with CEO Julian Dunkerton

Superdry, the iconic British brand known for its logo tees and qualitative outerwear, is entering a new and exciting phase of its 23-year presence in the retail landscape. Under the leadership of CEO Julian Dunkerton, the company has embarked on a restructuring journey designed to streamline operations, redefine its brand identity, and enhance...

Retail

H&M launches 'Pre-Loved' concept in France and Belgium as it revitalizes its core principles

Swedish fashion retailer H&M has launched its ‘Pre-Loved’ concept in France and Belgium as part of the revitalization of its core principles. This includes the launch of a new creative vision across its AW 24 collections, stores, and advertising campaigns to strengthen its market position. Starting with the launch of its Autumn/Winter 2024...

BusinessMember

Filippa K partners with Fiber Traceability Initiative for AW24

Swedish fashion brand Filippa K has partnered with the Fiber Traceability Initiative (FTI) for its autumn/winter 2024 collection. Working with Axfoundation, GS1 Sweden, and VirtualRouteZ to improve traceability in the wool industry while setting up a transparent value chain, 12 Filippa K garments from the AW24 collection feature a QR code that...

Fashion |Interview Featured

LFW AW24: All-aboard SRVC’s London commute

A standout moment from this season’s London Fashion Week had to be attending a fashion show on an iconic red London double-decker bus to see SRVC present its autumn/winter 2024 collection inspired by the morning commute on return from a tropical holiday. SRVC (pronounced 'service', ed.) was founded in 2021 under the creative direction of...

Fashion |In Pictures Featured

Susan Fang unveils Victoria’s Secret collaboration at LFW

London and Shanghai-based Canadian Chinese designer Susan Fang unveiled a collaboration with lingerie brand Victoria’s Secret during her autumn/winter 2024 catwalk show during London Fashion Week and announced an upcoming collection with retailer & Other Stories. The Victoria’s Secret x Susan Fang collection showcased a line of intimates,...

Fashion Featured

Burberry's cloth has always weathered storms, but can the brand rise to the challenge?

A cadre of British models graced the Burberry runway on Monday evening, with Agyness Deyn opening the show, fresh out of fashion retirement. Ms. Deyn, an embodiment of British cool in the late 2000s, adorned numerous covers with her iconic blonde pixie hair. This era coincided with Burberry's creative direction under Christopher Bailey, where...

Fashion |In Pictures

LFW AW24: Menswear brand Derrick makes catwalk debut

London-based menswear brand Derrick from Central Saint Martins graduate Luke Derrick offered a sleek and elevated display of tailoring for his catwalk debut at London Fashion Week. Entitled ‘Nightwalking,’ the autumn/winter 2024 collection took inspiration from Derrick’s 12-minute nightly walks from his studio in Bethnal Green back to his flat...

Fashion |In Pictures Featured

Burberry closes out LFW AW24

British heritage brand Burberry closed out the autumn/winter 2024 season of London Fashion Week with an outdoorsy catwalk showcase in a giant circus-like tent in Victoria Park, East London. For AW24, creative director Daniel Lee continued to lean into Burberry’s outdoor and nature connections, as well as the landscapes and people of the UK and...

Fashion

London Fashion Week blends tweed and Y2K amid economic gloom

From tweed to the iconic low-rise jeans of the early 2000s, London Fashion Week unveiled a spectrum of styles on Friday, kicking off its 40th season which has been dimmed by the UK's gloomy economy. Some 60 designers, ranging from rising talents to renowned brands like Burberry, will show their new designs over five days, hoping to draw the...

Fashion |In Pictures Featured

LFW AW24: Simon Holloway presents debut Dunhill collection

With no men’s fashion week in London, British menswear brand Dunhill opted to showcase the debut collection from new creative director Simon Holloway during the predominantly womenswear London Fashion Week. Set against the backdrop of the Duveen Wing of London’s National Portrait Gallery, models weaved between small bar tables decorated in red...

Fashion

London Fashion Week celebrates multiculturalism and urban life

The cultural richness brought by migrations across the world, familial nostalgia and the frenetic pace of London life marked the second day of the city's Fashion Week on Saturday as up-and-coming designers showed off their styles for the season ahead. Some 60 designers, ranging from rising talents to renowned brands like Burberry, are exhibiting...

Fashion |In Pictures Featured

LFW AW24: Robyn Lynch unveils collaborations with C.P. Company and Geox

Dublin-born designer, Robyn Lynch reinterpreted Irish dance for her autumn/winter 2024 collection showcased during London Fashion Week in a tribute to her younger sister Adrianna, a professional Irish dancer. Family is always a great source of inspiration from Lynch, and in her show notes she explained: “I vividly remember all these weekends...