BoohooMAN news and archive

BoohooMan launches premium sub-brand with rapper Gunna

BoohooMan, the pure-play online shopping destination for young men, is launching its first-ever premium sub-brand and fashion collaboration with American rapper, singer, and songwriter Gunna in June. The streetwear sub-label is called ‘P by Gunna’ and draws inspiration from the rapper’s everyday wardrobe. Gunna, who rose to fame with his third...

BusinessFeatured

Boohoo posts revenue and profit decline in FY24

Boohoo Group GMV was down 13 percent to 1,809 million pounds for the fiscal year 2024, as group performance continued to be impacted by a difficult macroeconomic environment. The company said that revenue for the year of 1,461 million pounds, declined 17 percent reflecting increased focus on profitability and difficult market conditions. Boohoo...

Business

BoohooMAN launches first NFT collection

BoohooMAN has launched its first collection of non-fungible tokens (NFTs), making it one of the first fast-fashion brands to launch a digital collection. The products are now available for free. NFTs are digital assets that belong to a person who has them in their crypto wallet. A record of value and ownership is stored on a blockchain ledger...

Fashion

BoohooMan launches first augmented reality campaign

Online fast fashion retailer BoohooMan has launched its first augmented reality campaign ahead of Black Friday. The ‘Hack Friday’ campaign is a new dystopian vision of its Black Friday promotions and features their digital character and ‘hacker’ Robin, who has infiltrated the world of fashion by offering up “unexpected discounts” for all...

Fashion

BoohooMan announces collaboration with Jake Paul

Online retailer BoohooMan has teamed up with entertainer turned boxer, Jake Paul. The two have produced a collection of activewear and fitness attire in a range of co-branded products. Items include a hoodie, raglan t-shirt, tank top and shorts, each featuring Paul’s signature black and gold colour scheme and PRBLM CHILD nickname. The designs...

Fashion

Boohoo drops rapper DaBaby following HIV comments

UK fashion giant Boohoo has ended its partnership announced earlier this year with rapper DaBaby following comments he made about people with HIV during a concert in the US. Boohoo, which announced in June its menswear brand had struck a deal with the US rapper for a limited-edition 100-piece collection, announced on Wednesday the partnership...

Fashion

BoohooMan teams up with Lil Durk on denim edit

Online fast-fashion retailer BoohooMan is launching its first dedicated denim edit with Chicago-born singer, rapper, and songwriter Lil Durk. Launching on February 11, the Lil Durk edit is the latest extension of BoohooMan’s denim offering and features 11 looks, including straight cut, skinny, stretch skinny and slim fit. Design details explore...

BusinessFeatured

Boohoo raises full year outlook after strong H1 revenue and profit growth

Boohoo Group revenue for the first half-year increased by 45 percent or 44 percent CER to 816.5 million pounds (1,048.4 million dollar). The company said in a statement that adjusted EBITDA for the period was 89.8 million pounds (115.3 million dollars), an increase of 48 percent, while profit before tax was 68.1 million pounds (87.4 million...

Fashion

Disney launches collection with BoohooMan

Global online retailer BoohooMan has launched its first co-branded line with Disney, which marks the retailer’s first-ever lifestyle collaboration featuring the iconic Mickey Mouse. The exclusive collaboration draws inspiration from 90’s streetwear, featuring denim jackets, tracksuits, and T-shirts in a classic colour palette of red, white,...

Fashion

BoohooMan unveils second collaboration with rapper Quavo

American rapper, songwriter and record producer, Quavo has followed up his 2019 collaboration with online retailer BoohooMan with a second limited-edition drop following “enormous demand” for his debut collection. “The success of the first drop was huge,” explained Samir Kamani, chief executive of BoohooMan in a statement. “After persistent...

Fashion

BoohooMan continues to grow sports division with Jon Jones

BoohooMan has named MMA fighter and undisputed light-heavyweight champion of the world, Jon Jones as its latest ambassador, adding to the online retailers growing sports ambassador division that currently includes the likes of Dele Alli, Leon Bailey, Lawrence Okolie and Simeon Panda. The year-long partnership with Jones will see BoohooMan...

Fashion Featured

The power of Love Island

As ITV2’s hit reality show, Love Island returned to UK screens this weekend with its first Winter edition, taking the villa to Cape Town, South Africa for the first time, FashionUnited has looked back at last year’s contestants to see how successful they have been. While the show may be about finding love when the contestants' exit they see...