Brighton news and archive

Why emotional connection still matters in retail: Fred Perry’s Brighton perspective with Kate Harrigan

For decades, Fred Perry has occupied a unique position at the intersection of fashion, music and subculture. While the Laurel Wreath remains globally recognisable, it is within the brand’s stores that its cultural relevance continues to evolve in real time. As part of an ongoing retail-focused conversation with FashionUnited, Brighton Store...

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Business

These are the top UK fashion cities outside of London

It is no secret that London is one of the fashion capitals of the world, the central organ of the UK’s fashion industry and therefore where businesses, retailers and designers tend to gravitate towards in the hope of achieving both local and international success. However, in recent years, it appears that despite its breadth, fashion seems to...

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Business

Sugarhill Boutique to rebrand as Sugarhill Brighton

London - Sugarhill Boutique is set to rebrand itself as Sugarhill Brighton. The fashion brand, known for its hand-drawn prints, will transition all brand and promotional materials, including its new and revamped logo, to its new name Sugarhill Brighton from April 4, 2018. Based in Brighton, the fashion's brands new name reflects its creative...

Retail

Victoria's Secret to open Brighton store

Underwear giant Victoria’s Secret is continuing its expansion across the UK with a 9,000 square foot store in Brighton’s Churchill Square’s Upper Mall, alongside River Island and Next. The new store will be one of 30 stores Victoria's Secret plans to open across the UK and will sell the full range of the brand's lingerie as well as its brand ‘...

Fashion

Yourbrandspace.com; series of networking events

Having first featured yourbrandspace.com, the free, niche online service connecting fashion buyers to brands, last year and heard from co-founders Louisa Valvano and Samantha Bleasby about their future plans, growth has been phenomenal. Offering such a key link between industry insiders and markets, which has proved integral, when the dawn of...

Fashion

Brighton brings Sloth Clothing

After designing for many household names in fashion, Jonathan Mitchell launched his own innovative streetwear label by the name of Sloth Clothing.The collection is well received by critics and is currently being trialled in selected stores and available online. Mitchell’s last collection sold over 6 million items of clothing worldwide for the...