Brioni news and archive

Media report: Creative director Norbert Stumpfl leaves Brioni

Fashion house Brioni, owned by French luxury goods group Kering, and Austrian designer Norbert Stumpfl are parting ways after seven years. This is according to a report by trade publication Women’s Wear Daily (WWD). Stumpfl was appointed creative director of the brand in 2018, succeeding Nina-Maria Nitsche. He previously held leadership roles in...

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Kering appoints new Brioni chief executive

The French luxury goods group Kering has appointed new chief executive officers for its brands Brioni and Ginori 1735. Federico Arrigoni is taking over the leadership at the Italian menswear specialist Brioni, while Mehdi Benabadji is becoming the chief executive at the porcelain brand Ginori 1735, Kering announced on Tuesday evening. Both...

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Brioni: New Chief Marketing Officer joins from Prada Group

Brioni has a new Chief Marketing Officer. Flavio Cerbone is taking over as Chief Marketing Officer, the Italian luxury menswear brand confirmed in response to a FashionUnited request. WWD previously reported the news. In his new role, Cerbone will report directly to Brioni CEO Mehdi Benabadji. Cerbone was most recently Head of Communication at...

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Fashion

Brioni inaugurates its Nazareno Fonticoli haute couture school

Yesterday in Penne, Italy, Brioni inaugurated its School of Haute Couture Nazareno Fonticoli, named after the Italian master tailor and entrepreneur who founded Brioni with partner Gaetano Savini, and officially launched the Brioni Foundation. The school opened its doors on September 23. The students have already completed the first three weeks...

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Business

Brioni reopens Nazareno Fonticoli haute couture school

Italian luxury menswear fashion house Brioni, part of the Kering Group, is reopening the Nazareno Fonticoli haute couture school in Penne, a town in the Italian province of Pescara. Originally founded in 1985, the school is named after Nazareno Fonticoli, the Italian master tailor and entrepreneur who founded Brioni with his business partner...

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Fashion

Milan men's fashion week loosens constraints and shows some skin

Menswear, the second largest segment in the apparel industry in terms of global sales, is poised to experience substantial revenue growth from 2022 to 2027. According to data from Statista, the market is projected to achieve an annual growth rate of 2.95 percent, with sales reaching nearly 570 billion dollars in 2023. The recent Milan men's...

FashionPress Release

Brioni: Fall/Winter 2021 Advertising Campaign Featuring Brad Pitt

Brioni introduces the Fall/Winter 2021 advertising campaign featuring House ambassador Brad Pitt. This is Pitt’s fourth campaign for the brand. Shot by photographer Mikael Jansson on the terrace of Suite 64 at the Chateau Marmont in Hollywood, the images show Pitt’s relaxed confidence and style. The campaign features garments which reflect the...

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Fashion

Brioni unveils capsule collection with Brad Pitt

Italian luxury menswear brand Brioni has unveiled a capsule collection with Brad Pitt, expanding its partnership with the actor who has been an ambassador for the fashion house since 2019. The BP Signature collection marks the first time Brioni has partnered with an ambassador on a capsule and has been modelled after Pitt’s personal style to...

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Brioni appoints Medhi Benabadji as new CEO

French luxury conglomerate Kering has announced the appointment of Mehdi Benabadji as the new CEO of Italian menswear tailor Brioni, effective 1 January, 2020. His job at the brand will be to consolidate its repositioning and support its international development, Kering said in a release. He will be replacing Fabrizio Malverdi, who has decided...

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Fashion

Brioni to show at Pitti Uomo

As Brioni works on making a comeback, they have decided to go back to a place where they'd long been quite popular, Pitti Uomo. The Itatlian men's tradeshow, which attracts buyers and editors from all around the globe, will be taking place from January 7 to 10. Brioni is set to show a presentation on the opening day at a yet to be announced...

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Fashion

Brioni launches bespoke denim service

As demand for personalisation pervades the luxury industry, gentleman outfitter Brioni has launched a bespoke made to order denim service. The Italian luxury brand promises to elevate the leisure wardrobe of the contemporary gentleman by offering a selection of fits, fabric, stitching as well as hardware, labelling and monogramming. Executed...

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Brioni and its creative director Nina-Maria Nitsche part ways

Within a year of joining the fashion house Brioni, its creative director Nina-Maria Nitsche has left the business, reports WWD quoting a statement from the company. Nitsche had joined Brioni on June 15, 2017, stepping into the position vacated by Justine O'Shea. Prior to Brioni, Nitsche was associated with Maison Martin Margiela since 1989 and...