Brioni news and archive

Brioni inaugurates its Nazareno Fonticoli haute couture school

Yesterday in Penne, Italy, Brioni inaugurated its School of Haute Couture Nazareno Fonticoli, named after the Italian master tailor and entrepreneur who founded Brioni with partner Gaetano Savini, and officially launched the Brioni Foundation. The school opened its doors on September 23. The students have already completed the first three weeks...

Business

Brioni reopens Nazareno Fonticoli haute couture school

Italian luxury menswear fashion house Brioni, part of the Kering Group, is reopening the Nazareno Fonticoli haute couture school in Penne, a town in the Italian province of Pescara. Originally founded in 1985, the school is named after Nazareno Fonticoli, the Italian master tailor and entrepreneur who founded Brioni with his business partner...

Fashion Featured

Milan men's fashion week loosens constraints and shows some skin

Menswear, the second largest segment in the apparel industry in terms of global sales, is poised to experience substantial revenue growth from 2022 to 2027. According to data from Statista, the market is projected to achieve an annual growth rate of 2.95 percent, with sales reaching nearly 570 billion dollars in 2023. The recent Milan men's...

FashionPress Release

Brioni: Fall/Winter 2021 Advertising Campaign Featuring Brad Pitt

Brioni introduces the Fall/Winter 2021 advertising campaign featuring House ambassador Brad Pitt. This is Pitt’s fourth campaign for the brand. Shot by photographer Mikael Jansson on the terrace of Suite 64 at the Chateau Marmont in Hollywood, the images show Pitt’s relaxed confidence and style. The campaign features garments which reflect the...

Fashion

Brioni unveils capsule collection with Brad Pitt

Italian luxury menswear brand Brioni has unveiled a capsule collection with Brad Pitt, expanding its partnership with the actor who has been an ambassador for the fashion house since 2019. The BP Signature collection marks the first time Brioni has partnered with an ambassador on a capsule and has been modelled after Pitt’s personal style to...

People

Brioni appoints Medhi Benabadji as new CEO

French luxury conglomerate Kering has announced the appointment of Mehdi Benabadji as the new CEO of Italian menswear tailor Brioni, effective 1 January, 2020. His job at the brand will be to consolidate its repositioning and support its international development, Kering said in a release. He will be replacing Fabrizio Malverdi, who has decided...

Fashion

Brioni to show at Pitti Uomo

As Brioni works on making a comeback, they have decided to go back to a place where they'd long been quite popular, Pitti Uomo. The Itatlian men's tradeshow, which attracts buyers and editors from all around the globe, will be taking place from January 7 to 10. Brioni is set to show a presentation on the opening day at a yet to be announced...

Fashion

Brioni launches bespoke denim service

As demand for personalisation pervades the luxury industry, gentleman outfitter Brioni has launched a bespoke made to order denim service. The Italian luxury brand promises to elevate the leisure wardrobe of the contemporary gentleman by offering a selection of fits, fabric, stitching as well as hardware, labelling and monogramming. Executed...

People

Brioni and its creative director Nina-Maria Nitsche part ways

Within a year of joining the fashion house Brioni, its creative director Nina-Maria Nitsche has left the business, reports WWD quoting a statement from the company. Nitsche had joined Brioni on June 15, 2017, stepping into the position vacated by Justine O'Shea. Prior to Brioni, Nitsche was associated with Maison Martin Margiela since 1989 and...

People

Brioni ropes in Nina-Maria Nitsche as the new Creative Director

Kering and Brioni have announced the appointment of Nina-Maria Nitsche as the new Creative Director of Brioni, effective June 15, 2017. The company said in a statement that Nitsche will have creative responsibility of the House’s collections and image. “I am very pleased to welcome Nina-Maria Nitsche to the House of Brioni. Ever since I met her...

Fashion

Justin O’Shea makes a name for himself by founding own label

London - Justin O'Shea announced his return to the fashion industry with some big news: the former Brioni creative director has launched his own label: SSS World Corp. The self-funded, menswear label launch signals the designer's return to fashion and is set debut its Spring/Summer 2018 collection in June during Paris Men's Fashion Week. The...

PeopleFeatured

Brioni appoints Fabrizio Malverdi as CEO

London - Kering wasted no time in appointing a new Chief Executive Officer to lead Italian menswear label Brioni. Following the recent departure of its former CEO, Gianluca Flore, who left his role at Brioni last month after a two and a half year tenure comes the appointment of his successor Fabrizio Malverdi. Brioni taps Fabrizio Malverdi as...