Campaign news and archive

Fenwick launches ‘Quiet No More’ campaign targeting new consumers

Fenwick is welcoming a new era for the heritage department store with its first-ever billboard ad campaign, following a new look website that launched earlier this month as part of its evolution to reach a new generation of consumers. The ‘Quiet No More’ marketing campaign offers up a new bold direction for the retailer with a new visual...

Fashion

Stella McCartney goes full horse power with new campaign

Stella McCartney's latest Winter 2023 campaign stars Kendall Jenner in evocative shots by Harley Weir, photographed at France's Camargue Salt Flats. Amidst the area's iconic white ponies, provided by horse whisperer Jean-Francois Pignon, the campaign bridges to the collection's runway launch. Themed 'Horse Power,' Winter 2023 unites the...

Business

Australian Fashion Council Launches World-First Campaign - Down Under In Front

Today as part of Melbourne Fashion Week, the Australian Fashion Council (AFC) launched its world-first Australian FashionTM campaign, Down Under In Front at ACMI. To celebrate the launch in Australia’s cosmopolitan fashion capital, Melbourne, the first select cohort of certified Australian FashionTM brands were announced including renowned...

Fashion

FW22 Ready-to-wear ad campaigns – the top ten

For FW22, ready-to-wear designers hired the world’s top industry professionals to create their all-important advertising campaigns. Amongst the up-and-coming names are many that have portfolios going back to the ‘eighties and ‘nineties. This includes photographers David Sims, Steven Meisel and Craig McDean; creative director Fabien Baron;...

Fashion |In Pictures Featured

Self-Portrait unveils debut bag collection with campaign starring Naomi Campbell

Fashion label Self-Portrait has launched its first handbag collection with a ‘90s-inspired campaign starring supermodel Naomi Campbell. The Bow Bag debuts with two styles, the ‘Bow Mini’ and the ‘Bow Micro,’ which have been inspired by the “ease and freedom associated with the Self-Portrait wardrobe”. The bags are a homage to the ‘90s offering a...

Fashion Featured

Calvin Klein campaign featuring pregnant trans man sparks online debate

Calvin Klein, the PVH-owned fashion giant known for its slick and groundbreaking advertisements, has sparked a new controversy with its latest campaign, which features a pregnant transgender man. As part of its global Mother’s Day campaign, Brazilian couple Roberto Bete, a trans man in the last stage of pregnancy, and partner Erica Feeha, were...

Business

Spring/Summer 2022 fashion advertising campaigns: the top ten

Every season the world's biggest brands hire topflight teams of photographers, stylists and hair and make- up artists to create their advertising campaigns. They feature A-List celebrities and supermodels. Here are the best of the best for SS22. Burberry SS22 Image: Courtesy Burberry Burberry's campaign features the brand's signature Lola bag;...

Fashion

Drop 1 SS22 Colourful Rebel

Shot in New York, Colourful Rebel releases their first drop for Spring/Summer ’22. Inspired by urban street style, the collection is built up with in-season wardrobe essentials and 80’s inspired power styles. An interesting mix of eclectic bold statement pieces and easy-going everyday wear. Picture: Colourful Rebel, SS22 collection, courtesy of...

Fashion

Lee unveils new autumn campaign, LeeOriginals

American denim brand Lee has revealed its new advertising campaign LeeOriginals, created to honour the brand’s “trailblazing spirit”. Produced in collaboration with photographer and creative director, Mark Seliger, the campaign aims to highlight the brand’s continued support of trailblazers, with the brand stating it chose the campaign’s team...

RetailFeatured

High street shoppers to spend 9 billion pounds on post-lockdown treats

As life takes small steps back into the new normal following lockdown, the British are expected to spend an average of 195 pounds each on treats for themselves on the high street, equating to 9.3 billion pounds across the UK, new data suggests. According to the research from American Express, 92 percent of survey respondents are looking to treat...

Fashion

Burberry feature its retail workers and staff in new campaign

For its Spring Summer 2021 pre-collection Burberry casted its own staff and teams to front its campaign and lookbook. Eschewing celebrities, modelling agencies and influencers, Burberry took inspiration from its own work force across all departments: from store and retail personnel to finance, to art directors and designers, the images reflect a...

Video

Video: Chasin' Fall/Winter 2018 Advertising Campaign

The launch of the Chasin’ Fall / Winter 2018 video campaign, directed by Frank Telli, also responsible for productions for Yellow Claw, Lil’ Kleine and Ronnie Flex. Source: Chasin' / Youtube