Campaign news and archive

Berluti takes over the Champs-Élysées with new ad campaign

Luxury shoemaker Berluti has unveiled a captivating new advertising campaign along Paris’ Champs-Élysées from September 4-10. This guerrilla marketing strategy aims to bring the Maison's artistry directly to the streets of the French capital. Leveraging the prestigious location just steps away from Berluti's historic Rue Marbeuf boutique, the...

Fashion |Marketing Featured

Calvin Klein hopes to go viral a second time with Jeremy Allen White campaign

Anyone following fashion accounts on Instagram or other social media channels will have seen new images of actor Jeremy Allen White fronting Calvin Klein underwear. The New York-based star is the face of the brand’s newest campaign as the global fashion season returns in force in September. Directed and shot by Mert Alas, the campaign shows...

Fashion

Vans unveils new global approach to storytelling with "Always Pushing" ethos

Skate and streetwear brand Vans has launched a new approach to its global storytelling through the new campaign "Always Pushing." The new campaign from the VF-Corporation-owned label is said to be "an ode to the free-spirited attitude of progression and youthful optimism that has driven skateboarding culture - and, by extension, popular culture...

Fashion Featured

Mango debuts first AI-generated campaign

Forget for one moment the complex interplay between technological advancement and traditional creative processes in the fashion industry, and have a look at Mango’s first AI-generated campaign. The Spanish high street giant has shrugged off any concerns about AI potentially homogenising fashion imagery, unveiling an AI-generated campaign for its...

Retail

Me+Em launches new campaign amid US expansion push

Luxury British womenswear brand Me+Em has launched its first marketing campaign in the United States to support its expansion into the market. Following the opening of Me+Em’s three debut US stores in the New York City area, one on Madison Avenue, one in Soho, and one in East Hampton earlier this spring, the new campaign aims to strengthen the...

RetailFeatured

Kizik debuts new brand platform and campaign as it enters new phase of growth

Kizik has launched a new brand platform and integrated campaign as part of its continued growth strategy across retail, wholesale, and international markets. The new brand platform and campaign, created in partnership with creative agency Yard NYC, features a renewed branding look for the footwear brand, encompassing everything from its website...

Fashion

Fendi taps Kate and Lila Grace Moss for bag campaign

Since its debut in 2008, the Peekaboo bag has emerged as a symbol of Roman craftsmanship for the house of Fendi. Designed by Silvia Venturini Fendi and unveiled during the brand’s spring summer 2009 catwalk show, the Peekaboo emerged as a response from a desire to redefine contemporary accessories at a time when demand for it-bags were fading....

Fashion

Donna Karen New York relaunches with supermodel campaign

Womenswear brand Donna Karen New York, part of G-III Apparel Group, has enlisted eight iconic supermodels, including Cindy Crawford, Linda Evangelista and Karlie Kloss to star in its ‘In Women We Trust’ relaunch campaign. The campaign, photographed by Annie Leibovitz, has been designed to mark a new chapter in both “legacy and future,” to...

Culture

Fortnum & Mason collaborates with 6 artists for Valentine's Day campaign

Fortnum & Mason has launched an expansive Valentine's Day campaign, titled "Unleash the Love," spanning its Piccadilly store. The central atrium boasts an artistic display of floating hearts, inviting customers to contribute by decorating a large heart with bespoke stickers. Collaborating with six street artists, including ALO, Olly Howe, Luap,...

Fashion |In Pictures Featured

Fenwick launches ‘Quiet No More’ campaign targeting new consumers

Fenwick is welcoming a new era for the heritage department store with its first-ever billboard ad campaign, following a new look website that launched earlier this month as part of its evolution to reach a new generation of consumers. The ‘Quiet No More’ marketing campaign offers up a new bold direction for the retailer with a new visual...

Fashion

Stella McCartney goes full horse power with new campaign

Stella McCartney's latest Winter 2023 campaign stars Kendall Jenner in evocative shots by Harley Weir, photographed at France's Camargue Salt Flats. Amidst the area's iconic white ponies, provided by horse whisperer Jean-Francois Pignon, the campaign bridges to the collection's runway launch. Themed 'Horse Power,' Winter 2023 unites the...

BusinessPress Release

Australian Fashion Council Launches World-First Campaign - Down Under In Front

Today as part of Melbourne Fashion Week, the Australian Fashion Council (AFC) launched its world-first Australian FashionTM campaign, Down Under In Front at ACMI. To celebrate the launch in Australia’s cosmopolitan fashion capital, Melbourne, the first select cohort of certified Australian FashionTM brands were announced including renowned...