Customisation news and archive

Zegna launches customisation tool to enhance customer experience

Italian menswear brand Zegna is looking to rewrite the consumer luxury experience with the launch of its Zegna X digital customisation tool. Zegna has been developing its digital personalisation technology Zegna X for two years to “bridge the gap between physical stores and digital channels” to allow its style advisors to serve customers on a...

Fashion

New Balance teams up with Unmade for customisable knitted shoe

Sportswear brand New Balance has teamed up with fashion software company Unmade to launch the customisable knitted trainer, the Unmade x New Balance 111 Knit. Combining Unmade’s technology with New Balance’s manufacturing heritage, the NB1 111 will be available on New Balance’s customisation platform and will be offered in six colourways and...

BusinessFeatured

Fashion on demand is becoming a reality

Until now, custom-made production on an industrial scale has not been possible and thus, has been uneconomical for most fashion companies. This has since changed. Numerous international startups have been launched in recent years with exactly this idea, thanks to new technologies available today. Personalisation is a huge trend While the fashion...

Fashion

Mih jeans launches personalisation service: “the Denim Girls Project”

London - Customisation is one of the key differentiation points millennials are seeking out within the fashion industry, whether it be personalised socks, t-shirts, handbags or shoes. Which is why London-based denim label Mih jeans has launched a new customisation service known as “the Denim Girls Project.” The service offers its customers (aka...

Design

E-commerce platform launch for customised fashion

A new e-commerce platform for personalising fashion clothing has been launched.Called Tinker Tailor, the service offers wearers an online function to customise and personalise from more than 80 of the world's top designers, such as Marchesa, Vivienne Westwood and Preen. "As in many other industries, the luxury fashion consumer increasingly...