Denim news and archive

Levi’s and Undercover unveil anniversary collaboration

San Francisco-based denim brand Levi’s has unveiled a new collaboration with Undercover in celebration of the Japanese brand’s 35th anniversary. Founded in 1990 by Japanese designer Jun Takahashi, Undercover has become known for blending high fashion with streetwear and underground influences. For the second Levi’s x Undercover collection, the...

Fashion

Soorty introduces collagen-infused jeans

Denim manufacturer Soorty introduces collagen-infused jeans, blending advanced technology, wellness science, and denim craftsmanship. The innovative fabric was unveiled at the past Kingpins trade show and utilises Umorfil technology, a state-of-the-art material enriched with collagen peptides derived from wasted fish scales, a byproduct of the...

Fashion

Shein commits to cool transfer denim printing

Chinese fast-fashion retailer Shein is committing to reducing water and energy when producing its denim by increasing its adoption of cool transfer digital print, which replicates denim textures and effects without being as resource-intensive as traditional denim manufacturing methods. In a statement, Shein said it produced almost 380,000 pieces...

People

After jeans controversy, famous chess player teams up with G-Star

The saga surrounding grandmaster Magnus Carlsen's jeans is continuing to unfold. The famous chess player is entering into a collaboration with G-Star Raw, the denim specialist announced on social media. At the end of 2024, Carlsen caused a stir when he wore jeans during the Rapid Chess World Championship. The dress code of the chess federation...

BusinessMember

True blue tradition: how Japan's coveted jeans are made

Kojima-ajino, Japan - Call it an antidote to fast fashion: Japanese jeans hand-dyed with natural indigo and weaved on a clackety vintage loom, then sold at a premium to global denim connoisseurs. Unlike their mass-produced cousins, the tough garments crafted at the small Momotaro Jeans factory in southwest Japan are designed to be worn for...

Culture

Ian Berry exhibits in Turkey for the first time

For the first time, renowned denim artist Ian Berry is exhibiting in Turkey. The show “Beyond Denim” opened its doors at the beautiful art centre Kalyon Kültür in the Şişli neighbourhood of Istanbul and will be on view until February 2025. The exhibition consists of some the artist’s most known works as well as those especially prepared for the...

FashionPress Release

Dickies Unveils Pre-SS25 Denim Collection Embracing Oversized Fits and Nostalgia

Dickies, the iconic American workwear brand, is excited to announce the launch of their Pre-SS25 denim collection. The new collection celebrates the essence of 90s fashion, combining oversized fits, denim newness, and a nostalgic flair that pays homage to streetwear culture and Dickies archive. Heading into 2025, denim and the revival of vintage...

Fashion Partner Content

Crafting the perfect pair: An inside look at denim design and production

Denim serves as the ideal canvas for creating fashion pieces that transcend fleeting trends. By blending tradition with innovation, it becomes a unique intersection of craftsmanship and creativity. Cup of Joe has mastered the art of transforming denim into enduring wardrobe staples. In an exclusive interview with FashionUnited, the denim brand’s...

Fashion |In Pictures

Carolina Herrera unveils denim collaboration with Frame

New York-based fashion house Carolina Herrera, known for its elegant and bold fashion, has unveiled a denim capsule collection with American fashion brand Frame. The limited-edition collection came to fruition through the shared vision of Frame’s co-founder and creative director Erik Torstensson and Carolina Herrera’s creative director Wes...

Fashion

Levi's launches jeans fit guide on Amazon Alexa

Denim and lifestyle brand Levi’s is looking to leverage the power of conversational commerce with a new industry-first innovative jeans fit guide with Amazon Alexa. The fit guide on Alexa is exclusive to Germany until the end of December and aims to bolster Levi’s direct-to-consumer-first strategy by focusing on reimagining the online shopping...

Fashion |In Pictures Featured

Denim trends for SS25: Men's shorts and fashion for global culture

The denim fair Kingpins celebrated its tenth anniversary edition in Amsterdam last week. A highlight of the fair was the trend presentation by its long-term partner Denim Dudes, which this time round was dedicated to denim trends for the spring/summer 2026 season and thus shed light on topics relevant to fashion professionals, such as consumer...

Fairs

The future of denim fits at Kingpins: 'Clothing should shape the wearer, not the other way around'

A panel discussion on the first day of denim trade fair Kingpins put forth the topic of the future of denim fits to visitors. Dubbed 'Future Fit Forum', the discussion, moderated by Michelle Branch, founder and creative director of US-based Markt & Twigs, Inc., a global creative company specialising in denim innovations, took place between Carme...