Desigual news and archive

Desigual introduces first on-demand collection powered by AI

Spanish retailer Desigual has unveiled its first ever on-demand collection with pieces devised via its creative team and the use of artificial intelligence (AI). Through the on-demand model, which notably is rarely adopted by such large-scale global brands, Desigual said that it is looking to explore new ways of engaging with customers and...

Fashion

Item of the week: the slip dress

What it is: While initially made to be an item of underwear or sleepwear, the slip dress has taken on a new form in recent years as the rise of outerwear lingerie becomes a norm among trends. A slip dress refers to a dress that usually takes on the appearance of an underslip, typically complete with thin straps. The item can appear both as a...

Fashion

Item of the week: the plaid skirt

What it is: While the plaid skirt is most regularly linked to pop culture of the late 90s, its history is more complex than that. The pattern, also often known as ‘tartan’, descends from 18th century Scotland, where it was used by the Jacobite army, an anti-British group. Over time, however, the symbolism that comes with plaid has evolved over...

Fashion |INTERVIEW

Desigual wants to "attract and retain the best talent" through its annual Young Talent programme

Since September, a new group of young talents have been working at the headquarters and logistics centres of the Spanish fashion multinational Desigual, which for some years now has been committed to incorporating recent graduates into its team through what is known as its Young Talents programme. Through the programme, Desigual aims to promote...

Fashion |In Pictures

Desigual launches debut jewellery collection

Spanish fashion label Desigual has launched its first jewellery collection designed by Gala Meyer, founder of jewellery brand Zalio and daughter of Thomas Meyer, who founded Desigual in 1984. The 57-piece collection includes rings, earrings, pendants, chokers and bracelets featuring melting hearts, handcrafted textures and abstract butterflies,...

Business

Desigual outlines commitment to reduce emissions by 65 percent

Spanish brand Desigual has detailed new ESG commitments based on energy efficiency and the supervision of its value chain. The new pledges, which have been validated through a collaboration with Science Based Targets, come as part of the company’s sustainability and corporate social responsibility (CSR) plan, as it looks to make steps towards...

Business

Desigual celebrates first internal Innovation Day

Spanish fashion retailer Desigual has held the first edition of its Innovation Day, an event aimed at promoting the use of innovation in business strategies. With a focus on the workforce, the internal conference looked to discover the latest digital trends in the fashion industry, through panels by the likes of DressX and Amazon Web Services....

Fashion |Interview Featured

Desigual collaborates with Libertine founder Johnson Hartig

Los Angeles-based designer Johnson Hartig, founder of the fashion label Libertine, is launching a capsule collection with Spanish fashion brand Desigual on March 1. Hartig brings his love of patchwork, prints and sequins to Desigual for a playful collection featuring graphic T-shirts, zip-up hoodies, shorts, bomber jackets, dresses, denim and...

Fashion

Desigual launches Young Talents winning design

Spanish fashion label Desigual has launched a unisex hoodie designed by Central Saint Martins student Hannamariam Gonzalez, who won its Young Talents competition. Desigual x Young Talents competition is an annual fashion design challenge involving students from 10 international schools, which is supported across the company’s product, marketing...

Business

Desigual employees vote for four-day work week

The employees of Spanish fashion company Desigual have voted: In a survey in which 98 percent of them participated, the majority (86 percent in favour) said ‘yes’ to working only Mondays to Thursdays, thus reducing the working week to four days and 34 hours instead of the previous 39.5 hours. As of last Friday, this applies to the 500 employees...

Retail

Desigual implements digital workplace to transform operations and customer experience

Fashion retailer Desigual has partnered with digital workplace solutions platform Yoobic, on the implementation of a system that aims to streamline operational management and increase in-store compliance for frontline teams. The development follows the brand’s aim to modernise communication and visual merchandising processes in its store...

BusinessFeatured

Desigual launches start-up accelerator with Plug and Play

Spanish fashion brand Desigual is launching an incubator programme called Awesome Lab in collaboration with the open innovation platform Plug and Play. The international start-up accelerator programme aims to find companies in product design, development, and customer relations, as the fashion brand looks to drive the development of...