Does a digital London Fashion Week have commercial viability?
Dancing solo in front of draped curtains, models with gelled hair dished out moves in a 59 second clip shown as part of London Fashion Week’s first digital outing. This short video saw designer Bianca Saunders showcase her AW20 collection, which focused on tailoring and cutting techniques that captures movement in clothes. In another film,...
15 Jun 2020
Erdem collaborates with de Gournay
Contemporary luxury fashion label, Erdem has unveiled an exclusive collection with luxury interiors brand de Gournay. The collection spans an exclusive hand-painted wallpaper and an 11 piece ready-to-wear range, all of which have been designed by Erdem, who was chosen by the luxury interiors brand for his “signature expression of halcyon romance...
1 Apr 2020
LFW AW20: Tulle, sequins and couture glamour
While London Fashion Week may be known for its experimental and creative designs, one thing that has shined through, quite literally this season is the ultra-glam, with tulle, sequins, feathers and couture techniques bringing a touch of red carpet luxury to autumn/winter 2020. Tulle galore Tulle was seen in abundance at Molly Goddard, the London...
26 Feb 2020
Erdem wins at Beazley Designs of the Year
London Fashion Week designer Erdem has been honoured for his innovative Royal Ballet costumes at the 2018 Beazley Design of the Year, an annual award and exhibition run by London's Design Museum. Womenswear designer Erdem Moralıoğlu was named as the fashion category winner for 2018 for the 24 costumes he designed for the Royal Ballet and...
19 Nov 2018
Video: Erdem: Five Favourite Objects | British Vogue
To celebrate the launch of Erdem’s first make-up collaboration with Nars Cosmetics, the designer talks to Vogue from his Mount Street store about his five favourite objects. Source: British Vogue, YouTube.
24 Apr 2018
The Economy of Beauty at London Fashion Week AW18
London has been momentarily transformed into a living, breathing fashion parade as the Autumn/Winter 2018-2019 womenswear ready-to-wear catwalk season kicks off. Running until February 20th, 2018 the bi-annual fashion showcase hosts its 67th edition of London Fashion Week (LFW) as more than 5,000 guests from over 60 countries descend on the home...
20 Feb 2018
Video: Erdem AW18 LFW
Erdem collection Fall Winter 2018/2019, February 2018, London Fashion Week. Source: FF Channel, YouTube
20 Feb 2018
Live Blog: Ready, steady, buy! Erdem x H&M launch
London - Erdem designer collaboration with H&M is launching today. The Erdem x H&M collection launched at 9:00 am online and in selected H&M flagship stores across the country. As social media is abuzz with the launch, the question arises - will the collection be as big as a hit as H&M former designer collaborations? Should we expect a modest...
2 Nov 2017
Video: ERDEM x H&M The Secret Life of Flowers campaign
Baz Luhrmann has created a cinematic short film exclusively for ERDEM x H&M. Source: H&M, YouTube
25 Oct 2017
Video: Inside Erdem's Retail Milestone interview
Imran Amed sits down with Erdem Moralıoğlu to discuss opening his first store and celebrating his brand's 10-year anniversary. Source: The Business of Fashion, YouTube.
19 Oct 2017
First Look: Erdem x H&M designer collection
London - H&M's highly anticipated designer collaboration with London-based designer Erdem Moralıoğlu is set to launch in selected stores and online on November 2. Ahead of its launch, FashionUnited shares a sneak peek at the collection's lookbook ahead of the drop, which is set to include Erdem's first-ever men's wear collection. H&M launches...
12 Oct 2017
In Pictures: 8 things to expect from Erdem X H&M
Erdem, one of London Fashion Week's favorites, was announced earlier this year as H&M’s latest designer collaboration. Teased by the Erdem x H&M trailer, directed by Baz Luhrmann, the collection is set to be filled with feminine womenswear, accessories and a menswear collection. "> Whilst awaiting further details, FashionUnited has gathered...
21 Aug 2017