Fashion retailer Forever 21 has announced the appointment of Winnie Park as its chief executive officer (CEO), effective immediately. Park joins from Paper Source, at which she served as CEO for six years. During that time, Park oversaw the transition of the company into a lifestyle brand and powered the development of its digital platform....
20 Jan 2022
Forever 21 has partnered with Roblox on a digital experience. Called the Forever 21 Shop City, users will be able to build, own and manage their own personal store within the game. Forever 21 items will be available for purchase, including clothing and accessories. Non-player characters can be hired as employees, as users aim to become the top...
17 Dec 2021
JCPenney has announced the addition of Forever 21 to its portfolio of brands. The brand will be available at 100 JCPenney stores across the US, as well as on its online store. The move adds to JCPenney’s identity as a retailer for teens and young adults. Forever 21’s launch at JCPenney is being driven through a 360 marketing campaign, including...
13 Dec 2021
Daniel Kulle, CEO of Forever 21, has stepped down from his role. Prior to joining Forever 21, Kulle spent 25 years at H&M. He joined Forever 21 in February 2020. The news was reported by WWD. Kulle sent out an e-mail to his colleagues two weeks ago saying he was taking time off to find out his next move. Kulle came in as Forever 21 was getting...
20 Oct 2021
Starting June, Canadians will be able to buy their favourite Forever 21 looks from Hudson Bay’s physical stores. The LA-based brand’s comeback happens almost two years after Forever 21 filed for bankruptcy and shut down its stores in the country. Forever 21 has sealed this deal through its Canadian licensee, YM Inc. It’s worth recalling that,...
14 Jun 2021
Authentic Brands Group has announced a strategic partnership with Dafiti to grow its Forever 21 brand in Brazil through a digital-first retail strategy. Dafiti, the leading e-commerce company in Brazil specialising in retail development and brand building, will launch an all-new Forever 21 online destination and create an exclusive branded...
12 May 2021
Authentic Brands Group has announced a new partnership with AR Holdings to expand the presence of Forever 21 in the region of Latin America. A leading retail operator in the region, AR Holdings will help drive the brand across ecommerce, wholesale and 26 retail locations in Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador,...
19 Oct 2020
US fast-fashion brand Forever 21 is launching new localised online stores for the UK and across Europe to target British and European consumers due to what it is calling “high demand” for the brand since its exit last year. The launch is part of the brand's new e-commerce centric global expansion strategy and comes in partnership with Global-e,...
17 Jun 2020
Authentic Brands Group (ABG) has announced the appointment of former H&M executive Daniel Kulle as the new CEO of Forever 21. The news comes after ABG, along with Simon Property Group and Brookfield Property Group, acquired the embattled LA-based fast-fashion chain earlier this month after it filed for Chapter 11 bankruptcy protection in...
26 Feb 2020
Authentic Brands Group, Simon Property Group and Brookfield Property Group have confirmed acquisition of Forever 21. ABG and Simon will each own 37.5 percent of the retailer's intellectual property and operating businesses. , while Brookfield will own 25 percent. “Forever 21 is a powerful retail brand with incredible consumer reach and a wealth...
19 Feb 2020
New York – Forever 21 is reported to have taken an 81 million dollars from a group of buyers led by commercial real estate developers including Simon Property Group and Brookfield Property Partners. "Once approved the agreement will allow Forever 21 to come out of bankruptcy, keeping its headquarters, stores and E-commerce operations open,...
11 Feb 2020
Forever 21 might be bought up by one of three buyers. The struggling fast fashion chain has been scrambling to restructure since it filed for bankruptcy protection under Chapter 11 in September 2019. Now, the company has announced that it is considering a sale to a group of bidders that includes Simon Property Group, Brookfield Property Partners...
3 Feb 2020
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