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Business

House of Fraser rebrands to Frasers

Frasers Group has revealed a brand overhaul of its formerly dubbed ‘House of Fraser’ retail chain, which will now operate under the modified name of ‘Frasers’. The rebrand was revealed in a post on the company’s LinkedIn, where it was stated that the move intended to usher in a “new look, a new approach and a new way to shop”. The post...

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BusinessFeatured

Shein acquires Missguided brand from Frasers

Frasers Group has announced divestment of the IP of Missguided to Chinese clothing giant Shein. Under the terms of the transaction, Frasers said in a statement, Shein will acquire the IP and trademarks of Missguided, while the group will retain Missguided's real estate and employees which have now been integrated into Frasers' fashion division....

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