GARCIA news and archive

‘When the fit is right, women keep coming back’: The story behind Garcia’s Celia Sisters Jeans

Every pair of jeans has a perfect match, and the ‘Meet Garcia’s Celia Sisters’ campaign is here to prove it. With a fresh take on denim, it builds on the Dutch label’s best-selling fit, introducing new silhouettes designed to complement a diverse range of body types and style preferences. FashionUnited spoke with Judith Megens, Head of...

Fashion Partner Content

Garcia is ready for the future with the launch of the Digital Product Passport (DPP)

Garcia, the international jeanswear brand, is proud to announce that it is prepared for the future and the upcoming sustainability legislation. With the launch of the Digital Product Passport (DPP), which will become mandatory in Europe starting in 2026/2027, Garcia is taking a significant step toward greater transparency for consumers. “It was...

FashionPress Release

Garcia Jeans: Crafting Connections in a Global Denim Landscape

Born in Italy, nurtured in the Netherlands, and worn across the globe, Garcia Jeans is more than just clothing—it's a manifestation of shared human experience. Amid an ever-changing fashion landscape marked by fleeting trends and technological shifts, Garcia’s core philosophy stays consistent: life is better when it is shared. Financial...

BusinessPress Release

JOG Group acquires CHASIN' and continues the jeans brand

The JOG Group, the leading international family business behind the Garcia and Jeans Centre brands, today announced that it has acquired the jeanswear brand CHASIN'. This strategic acquisition enables the JOG Group to build CHASIN' further and continue its retail, wholesale and online sales activities. With the acquisition of CHASIN', the JOG...

FashionPress Release

Garcia appoints Marc Schrömgens as International Sales Director

Garcia is pleased to announce that Marc Schrömgens has taken over the position of International Sales Director and Managing Director DACH on June 1st, 2022. Marc has been the Country Manager of Garcia GmbH based in Düsseldorf since 2019 and, together with the German sales team, has enthusiastically taken the Garcia brand to a new level in...

Fashion Partner Content

Garcia’s steps towards a more sustainable future

In September of last year, jeanswear brand Garcia, signed the Green Deal on Circular Denim along with other frontrunners in the denim industry. The signatories of the deal made the promise to contribute to a more circular economy by committing to using more Post Consumer Recycled (PCR) materials in their jeans collections. OMSJ by Garcia,...

FashionPress Release

Garcia opens 100th SMART SHOP Kitchen Table Concept at Van Tilbug in Nistelrode, NL

Good news: We opened our 100th Garcia Kitchen Table Concept SMART SHOP at Van Tilburg in Nistelrode, NL. Van Tilburg is the biggest independent fashion store in the Netherlands and one of the most trendsetting stores in the Benelux. Garcia is sold in 27 countries and even though we’ve got a little over 1.000 employees, we still label ourselves...

FashionPress Release

Garcia Foundation and Terre des Hommes together against child abuse in India

”One child, one teacher, one book, one pen can change the world.”- Malala Yousafzai, Pakistani activist for women's education and Nobel laureate. The jeanswear brand GARCIA has established its own GARCIA foundation. This foundation provides support to several established aid organizations in the countries where the brand produces its...

FashionPress Release

GARCIA signs green deal circular denim

We are proud to announce that we have signed the Dutch government's Green Deal Circular Denim. GARCIA is part of the J.O.G. group (consisting of Jeans Centre, GARCIA outlet and GARCIA) who will actively work on and take a leadership role in creating a more sustainable denim industry. With our own 128 stores and 5000 points of sale, we will focus...

Fashion Partner Content

GARCIA spring/ summer 2022 collection

Everyday joy Nowadays we are living in a hyper-connected world, with constant evolving new realities. We seek relief in comfort & simplicity, discovering real being. Connecting with our core values and most of all embracing the simple joy of life. Reflecting the intimate nature of moments spent together. Importance of appreciating our simple and...