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Crocs brand Heydude expands in Germany

The shoe brand Heydude is now taking off in Germany. After announcing its expansion into the UK in March, the brand, which belongs to US shoe retailer Crocs Inc., is now also launching its own online shop for the German market, Heydude announced on Thursday. The brand, which was founded in Italy, is also available in more than 1,450 shops in...

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Business |BACKGROUND Featured

A guide to the German fashion market

Germany is an attractive market for the fashion industry. Within Europe, it is the largest and one of the richest markets. Many international players have found a reliable key market in Germany. But on the other hand, many brands and retailers have tried unsuccessfully to conquer it. What was the reason for that? Here - on the eve of Berlin...

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