Hirestreet news and archive

Hirestreet launches footwear rentals with Schuh

Rental platform Hirestreet has launched its first-ever shoe rental collection in partnership with footwear retailer Schuh. The footwear collection features seven core styles, offering a range of styles to suit any occasion from high heels to wedges. The edit is in response to the rental platform’s current record summer for occasion wear rental,...

BusinessFeatured

Asos launches first rental offer with Hirestreet

Fashion e-commerce giant Asos has launched its first rental offering via a partnership with rental marketplace platform Hirestreet. From today, customers will have access to an edit of over 180 womenswear pieces focused on the occasionwear category, each selected from Asos’ own brands, such as Asos Design, Asos Edition and Asos Luxe. Among the...

Business

Marks & Spencer launches capsule wardrobe rental offer via Hirestreet

For the upcoming autumn/winter season, Marks & Spencer has revealed a new capsule bundle concept through clothing rental platform Hirestreet. The launch expands on its summer ‘M&S Capsules’ trial, with it now offering a 78-piece selection of its AW22 line. The deal allows customers to rent up to seven items from the curation, which also includes...

Business

Zoa launches rental innovation programme to define circular e-commerce

Rental technology platform Zoa has launched its new Rental Lab offer, a programme aiming to define what circular e-commerce customer experience looks like. The sister company of the rental platform Hirestreet will be working with “major fashion brands” on the project, which it said will guide the evolution of its ongoing white-label solution....

Business

Boohoo partners with Kourtney Kardashian on sustainability project

Fast fashion e-tailer Boohoo has announced a new collaboration and partnership with Kourtney Kardashian Barker, which sees the reality star become the retailer’s sustainability-focused ambassador. According to Boohoo’s release, the duo will be investigating “opportunities for creating a more sustainable fashion future”, with two collections set...

Fashion

Simply Be links with Hirestreet to launch first rental edit

Plus-size womenswear e-tailer Simply Be has launched its first clothing rental edit. Ranging from sizes 10 to 32, the edit comprises 23 pieces including some of the retailer’s bestselling own-label occasionwear and a bridal dress currently retailing at 220 pounds. Simply Be has teamed up with fashion rental platform Hirestreet for the service,...

Business

Miss Pap and Little Mistress join Hirestreet rental platform

Womenswear brands Miss Pap and Little Mistress have been announced as the latest retailers to join UK rental platform, Hirestreet. Customers will now be able to rent from the brand’s new season collections, including Miss Pap’s premium styles and sold-out looks from Little Mistress. For its first-ever rental offer, Miss Pap will be offering...

Retail

Oasis launches rental offer with Hirestreet

High street brand Oasis has revealed it will be joining the Hirestreet platform with its first rentable clothing collection for the spring/summer season. Among the brand’s rental edit, customers will be able to borrow over 50 pieces from its main collection, including occasion wear, workwear and holiday outfits, as well as the label’s Rachel...

Retail

Rental platform Hirestreet links with Marks & Spencer for biggest retailer collab to date

UK fashion rental platform Hirestreet has launched its biggest retailer collaboration to date with Marks & Spencer. The Spring collection is the second drop of Marks & Spencer products on the platform, and comprises 40 new season womenswear pieces from M&S Collection, as well as from the retailer’s in-house brands Autograph and Per Una. The...

BusinessFeatured

Decathlon to rent out skiwear via Hirestreet

UK rental platform Hirestreet has announced a new partnership with activewear retailer Decathlon, which will see the sporting goods giant begin offering skiwear and outerwear for rent. A total of 18 different styles will be available through the Hirestreet site’s edit, including high-performance ski and hiking jackets and trousers for women. The...

Business |Interview Featured

Women in leadership: Isabella West, founder and CEO, Hirestreet

Rental has inched its way into the fashion industry slowly but surely, and in recent years has seen significant growth in demand as consumers lean towards more sustainable alternatives to shopping. Founded in May 2018, Hirestreet was one of the first rental platforms in the UK, launched by Newcastle Upon Tyne’s Isabella West. The idea sprouted...

Retail

Lone Design Club partners with Hirestreet

Lone Design Club is launching a new rental offering in partnership with Hirestreet in-store at its Regent Street pop-up and online. The LDC X Hirestreet rental offering will feature in-store at its 22 Regent Street pop-up from July 21 to August 3 and will showcase affordable, sustainable options for women. Lone Design Club chief operating...