Hoka news and archive

Hoka® introduces the Cielo X1 3.0: A propulsive ride built for race day

HOKA®, a division of Deckers Brands (NYSE: DECK), introduces the Cielo X1 3.0, the brand’s lightest super shoe to date. Propulsive and precision-tuned for race day, the Cielo X1 3.0 is engineered to minimize weight and maximize performance, helping runners chase their fastest results yet. Driven by insights from HOKA elite athletes, the Cielo X1...

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Deckers Brands achieves record revenue driven by Hoka and Ugg momentum

US-based footwear company Deckers Brands has reported positive revenue and earnings for its third fiscal quarter ended December 31, 2025. The Goleta-based group saw net sales increase 7.1 percent to 1.96 billion dollars, and up 6.8 percent on a constant currency basis. Stefano Caroti, president and chief executive officer, noted that the...

Retail|In pictures

Hoka opens second flagship store in Berlin

Hoka is opening a new flagship in Berlin, just a few months after the running shoe specialist opened its first store in Germany. The new store is located at Hackescher Markt, Neue Schönhauser Straße 9, in Berlin. The brand, which is part of the US footwear specialist Deckers Brands, announced the opening on Thursday. The store has a total area...

FashionPress Release

Canadian Brand HAVEN Reimagines Iconic HOKA Stinson EVO GTX in First-Ever GORE-TEX® Collaboration

HOKA®, a division of Deckers Brands (NYSE: DECK), proudly announces its latest collaboration with HAVEN, a Canadian-based technical apparel label known for its elevated utility design and commitment to functional innovation. Together, the two brands unveil a bold reinterpretation of the Stinson EVO. This is the first time the silhouette features...

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Hoka and Ugg lead Deckers Brands to strong Q2 2025 performance

Deckers Brands, a global leader in footwear, apparel, and accessories, announced strong financial results for the second fiscal quarter ended September 30, 2025, with net sales rising 9.1 percent to 1.431 billion dollars. The growth was fuelled by double-digit performance from its core brands, Hoka and Ugg, which saw net sales increase by 11.1...

Fashion

Unna unveils Hoka as its first collaborative partner

Swedish running brand Unna, founded by designer John-Ruben Holtback, has unveiled its first design collaboration with Hoka. At the heart of the collaboration with the US running shoe specialist is a new version of the Hoka Speedgoat 2. This trail performance shoe has been reimagined by Unna with a blend of retro and modern aesthetics. Details...

FashionPress Release

Hoka® and J.L-A.L reunite for second collaboration reimagining the Mafate X through a high-fashion lens

HOKA®, a division of Deckers Brands (NYSE: DECK), proudly announces its second collaboration with J.L-A.L, the experimental fashion brand known for its forward-thinking approach to design and technology. This renewed partnership reinterprets the Mafate X trail shoe by blending HOKA’s performance legacy with J.L-A.L’s utilitarian and refined...

Retail|In pictures

Hoka: insights into first Germany store in Berlin

Hoka has opened its first German store in Berlin on the popular Kurfürstendamm shopping street. The store has been designed to combine the sporting component with the lifestyle of the local community. The US footwear brand, owned by Deckers Brands, announced this on Tuesday. The design of the space is based on Hoka’s outdoor roots in the...

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Deckers Brands reports strong Q1 2026 driven by Hoka and UGG

Deckers Brands, a footwear, apparel, and accessories company, announced its financial results for the first fiscal quarter ended June 30, 2025, highlighting robust growth from its Hoka and UGG brands. The company also provided its financial outlook for the second fiscal quarter. For the first fiscal quarter of 2026, Deckers Brands reported a...

FashionPress Release

Hoka – fashion statements for summer

Exceptional styles meet performance. With its collaborations, Hoka shows how diverse, innovative and colourful summer can be. To coincide with the Tour de France, Hoka is collaborating with MAAP. Together with StudioProba, running becomes colourful. At Berlin Fashion Week, the Hoka Ora slides made a grand entrance together with new styles from...

FashionPress Release

Hoka and StudioPROBA collaborate on a joyful, artistic sneaker collection

HOKA®, a division of Deckers Brands, proudly announced its latest collaboration with Studio Proba, the vibrant multidisciplinary design studio led by artist Alex Proba. This collaboration brought art into motion, reimagining a selection of HOKA's iconic silhouettes through StudioPROBA's joyful, sculptural lens. Proba, known for her vivid...

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Deckers Brands records strong fiscal year growth driven by Hoka and UGG

Global footwear and apparel retailer Deckers Brands recorded revenue growth driven by its key brands, Hoka and UGG. Net sales for the fiscal year surged by 16.3 percent to 4.986 billion dollars, with constant currency net sales increasing by 16.5 percent. Deckers also announced the appointment of Cynthia (Cindy) L. Davis as the new chair of the...