Hoka news and archive

HOKA presents the Mafate Speed 4 Lite

HOKA®, a division of Deckers Brands (NYSE: DECK), introduces the Mafate Speed 4 Lite , a fresh evolution of the beloved Mafate Speed 4 trail running shoe. Featuring a translucent, lightweight upper, this latest iteration perfectly combines aesthetics with unprecedented performance. The Mafate Speed 4 Lite redefines HOKA's trail icon with a...

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Deckers Brands stock plunges 16 percent on conservative sales outlook

Deckers Brands stock fell 16 percent in extended trading hours since the company’s sales outlook did not meet investors' expectations following a strong set of results registered during the holiday quarter. According to data compiled by LSEG and reported by Reuters, the company’s net sales increase of 17.1 percent to 1.827 billion dollars beat...

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Deckers Brands Q2 sales increase by 20 percent

Second quarter net sales at Deckers Brands increased 20.1 percent to 1.311 billion dollars. On a constant currency basis, net sales increased 20.4 percent. Gross margin for the quarter was 55.9 percent compared to 53.4 percent, operating income rose to 305.1 million dollars and diluted earnings per share to 1.59 dollars. “Hoka and UGG produced...

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Deckers Brands Q1 net sales up 22.1 percent

Deckers Brands net sales increased 22.1 percent to 825.3 million dollars for the first quarter, while on a constant currency basis, net sales increased 23 percent. Gross margin for the quarter was 56.9 percent, operating income rose to 132.8 million dollars and diluted earnings per share increased to 4.52 dollars. For the fiscal year 2025, the...

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Deckers reports ‘record’ results for FY24, Hoka and Ugg drive sales

Footwear and apparel group Deckers reported strong results for the fiscal year 2024, with net sales rising 18.2 percent to 4.288 billion dollars. Sales were largely driven by two of its portfolio brands, Hoka and Ugg, which saw net sales increase 27.9 percent and 16.1 percent, respectively. Elsewhere, net sales took notable hits. Teva, for...

People

Deckers Brands promotes Marco Ellerker to president of global marketplace

Deckers Brands has promoted Marco Ellerker to the newly created role of president of global marketplace, effective August 1, 2024. In his new role, Ellerker will oversee the omni-channel teams for all brands globally. He will become a member of the executive leadership team, reporting directly to Stefano Caroti, incoming chief executive officer...

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Deckers Brands appoints Robin Green as president of Hoka

Deckers Brands , the parent company of Teva, Ugg and Deckers, has appointed Robin Green as president of Hoka, effective immediately. In her new role Green will be reporting directly to Dave Powers, CEO and president of Deckers Brands and serving the executive leadership team. Green brings with her a proven track record of overseeing global...

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Deckers posts strong Q3, names Stefano Caroti as new CEO

Deckers Brands net sales increased 16 percent to 1.560 billion dollars in the third quarter, while on a constant currency basis, net sales increased 15.1 percent. The company also announced that Dave Powers has decided to retire as president and CEO, effective August 1, 2024. Stefano Caroti, the company's chief commercial officer, will be...

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Deckers Brands Q2 net sales jump 24.7 percent

Deckers Brands second quarter net sales increased 24.7 percent to 1.092 billion dollars, while on a constant currency basis, net sales increased 24.2 percent. Gross margin was 53.4 percent compared to 48.2 percent, operating income was 224.6 million dollars compared to 127.8 million dollars and diluted earnings per share were 6.82 dollars...

Retail

Hoka opens first ever retail store in Europe

Footwear specialist Hoka has unveiled its first ever retail store in Europe, located at London’s Covent Garden, where a full line of footwear, apparel and accessories are now housed. Described as a “community-fuelled space”, the site is also home to an immersive brand experience on the lower ground floor, where Hoka ambassadors will be on hand...

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Deckers Brands Q1 sales increase 10 percent

First quarter sales at Deckers Brands increased 10 percent to 675.8 million dollars, while on a constant currency basis, net sales increased 11.1 percent. The company’s wholesale net sales were 425.4 million dollars, direct-to-consumer (DTC) net sales increased 35.3 percent to 250.4 million dollars and DTC comparable net sales increased 33.4...

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Deckers Brands Q4 profits widen, Hoka drives sales growth

Deckers Brands has reported a 7.5 percent increase in sales in the fourth quarter driven by a continued strong performance by Hoka. The company, which also owns footwear brand Ugg, made net sales 791.6 million dollars in the three months to March 31, up from 736 million dollars a year earlier. On a constant currency basis, sales were up 10.2...