House of Fraser news and archive

House of Fraser closes Westfield store, exits Central London

House of Fraser has finally closed the doors of its last Central London store in Westfield shopping centre, Shepherd’s Bush. It comes as the multi-brand retailer exited from its Oxford Street location in 2022, as well as a further centrally located store three years prior. Initially reported by This is Money, the Frasers Group-owned brand now...

3 Jan 2023

Retail

House of Fraser to shutter London Oxford flagship in January

House of Fraser’s London Oxford flagship will be shuttered for good in January. The department store, which has been trading for over two decades, was purposed built in 2001. The Art Deco building will transformed into an office block with ground floor shops and roof top restaurant. It marks the end of an era for Oxford Street, which has lost...

18 Nov 2021

Business

Germany’s Unfair Athletics launches in UK

Athleisure brand Unfair Athletics has launched in the UK at House of Fraser and selected independent retailers. The German-based label has been met with substantial success in its home country, sported by a number of well-known rappers such as Gzuz and Maxwell. The subculture-led brand is now looking towards the UK market, hoping its range of...

12 Nov 2021

Retail

House of Fraser launches virtual beauty consultation service

House of Fraser has launched a personalised one-to-one virtual beauty consultation service. Customers seeking fragrance, makeup and skincare can now book 20-45-minute virtual appointments with qualified experts from leading brands such as Dior, Clarins, Estee Lauder, Clinique and Guerlain. The Fraser’s Group-owned brand said the decision comes...

9 Mar 2021

Fashion

House of Fraser jumps on loungewear trend with ‘In-In’ collection

House of Fraser is the latest brand to embrace this year’s skyrocketing loungewear trend with the launch of a new ‘In-In’ collection “encouraging people to get dressed up in the comfort of their own homes” as the festive party season begins. The 44-piece loungewear collection, which includes a range of styles from satin chemises to velvet robes,...

4 Dec 2020

Retail

House of Fraser store to be converted into retail destination

The former House of Fraser store in Richmond is to be converted into a new multi-million-pound retail destination. Plans put forward by investors Canadian and Arcadia to London Borough of Richmond upon Thames Council have been granted and aim to “breathe new life into this outdated building and improve the high street experience” in the town. “...

15 Jul 2020

Business

Peta buys stake in Frasers Group to challenge fur policy

Animal rights organisation Peta has bought a one percent stake in Mike Ashley’s House of Fraser after the retailer began restocking items containing fur despite a “strict no-fur policy”. It means representatives of the organisation will be able to attend the retail chain's annual meeting in September and confront Ashley about the policy. “House...

7 Feb 2020

Retail

Further House of Fraser stores to close in 2020

It can take years to turn around an ailing department store group, as parent company Sports Direct has discovered since acquiring House of Fraser. Since its purchase one year ago, some stores are yet to pay rent and remain unsustainable. “We are doing as much as we can to realistically save as many jobs and stores as possible,” said Sports...

17 Dec 2019

BusinessFeatured

Sports Direct's H1 profits rise, bullish on recovery at House of Fraser

Group revenue for the first half year at Sports Direct International was up 14 percent to 2,043.5 million pounds (2,740 million dollars), which the company said was largely due to acquisitions contributing 222.5 million pounds, growth in premium lifestyle, growth in wholesale and licensing and the full period of revenue from House of Fraser....

16 Dec 2019

Business

Sports Direct to rebrand as Frasers Group

Sports Direct International is to rebrand as Frasers Group in December as part of the company’s elevation strategy. The UK sportswear giant is expected to formally rebrand after its shareholder meeting 16 December. Following its acquisition of House of Fraser, Sports Direct is upgrading its profile and consumer position, which also owns luxury...

26 Nov 2019

Retail

Sports Direct denies House of Fraser closure claims

Sports Direct has strongly denied claims made by The Telegraph that the Mike Ashley-owned company plans to close more its House of Fraser stores after the Christmas trading period. The British newspaper said “almost all House of Fraser stores” could close after Christmas, adding that seven sites are now empty and Sports Direct has either stopped...

7 Oct 2019

Retail

Sports Direct's luxury mini-chain Frasers to debut in Wolverhampton

Sports Direct is to debut its new Frasers multi-brand store concept in a 94,000-square-foot flagship store in the Mander Centre, Wolverhampton. The multi-level store will become home to Frasers, Flannels, Sports Direct & USC brands, when its current occupier Debenhams departs in early 2020. Plans for the new 'up market' Frasers stores were...

4 Oct 2019