Ikea news and archive

Decathlon and Ikea Croydon launch world-first retail partnership

French sporting goods retailer Decathlon will officially open its innovative new location at Ikea Croydon on April 24, 2026. This collaboration represents a world-first retail partnership between the two, designed to streamline the shopping experience for South London consumers. The opening celebrations are scheduled to begin at 11am on Friday,...

Retail

Ikea to pilot Decathlon shop-in-shop at Croydon store

Furniture giant Ikea is seeking to expand its range by trialling third-party retailers at its stores. In the UK, its parent company, Ingka Group, has confirmed that Decathlon will be among the brands piloting a shop-in-shop. This spring, the sportswear retailer will be opening a 1,188 square foot standalone unit in Ikea’s Croydon store in...

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Retail

Bold, brilliant, blue: How 2027's colour of the year sets a new standard for brand activations

There's something undeniably magnetic about a bold, saturated colour when it takes over a physical space, and WGSN's Colour of the Year for 2027, Luminous Blue, proves this in spectacular fashion. Described as "both mysterious and eccentric," this rich, potent blue has become a beacon for brands daring enough to wield colour as a full-bodied...

Fashion

Ikea back with a new fashion collection

After a collaboration with in 2019 and an exhibition dedicated to fashion last year, Ikea made another foray into the industry, this time with a streetwear line. The furniture and decoration company’s new streetwear collection was named ‘Aurtiende’, which the brand translates as “decade”. The line is made up of T-shirts, hoodies, bucket hats,...

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Retail

Ikea opens London pop-up dedicated to staple Frakta bag

Swedish homeware giant Ikea has unveiled a new Oxford Street pop-up dedicated to its iconic blue Frakta bag. London’s ‘Hus of Frakta’, open daily until March 2025, sits next to what will soon become Ikea’s permanent store, set to open in spring 2025. In the space, Ikea offers special features to visitors, including a personalisation service in...

Retail

Ikea to host pop-up dedicated to its Frakta bag

Swedish homeware retailer Ikea is opening a pop-up on London’s Oxford Street dedicated to its iconic blue Frakta bag ahead of the Ikea flagship store opening in spring 2025. Located at 216 Oxford Street, next to the upcoming Oxford Street store, the ‘Hus of Frakta' will pay homage to its instantly recognisable giant blue bag, which Ikea states...

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Business|EXCLUSIVE

The Aid by Trade Foundation’s cotton conference: from carbon sequestration to regenerative agriculture and technology

At the annual conference of the Aid by Trade Foundation (AbTF) from 11th to 13th March in Mumbai, India, around 100 experts, researchers and specialists from all over the world came together to discuss current challenges and solutions in the field of sustainable cotton and textile production. This year's event focussed on innovative and digital...

Culture

Ikea heading to Paris Fashion Week with Annie Leibovitz

Swedish homeware and furniture retailer Ikea is to showcase a new collection of portraits by Annie Leibovitz during Paris Fashion Week next month. From February 29 to March 3, Ikea will take over 28 Rue de Lappe close to Paris’s Bastille and showcase Leibovitz’s ‘Life at Home’ collection featuring twenty-five portraits from homes in the UK,...

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Fashion |In Pictures

Marimekko and Ikea unveil wellness-inspired collection

Swedish furniture retailer Ikea has unveiled a limited-edition collection in collaboration with Finnish design house Marimekko inspired by Nordic nature, wellness, and self-care rituals. The limited-edition ‘Bastua’ collection launches globally in March and consists of 26 products ranging from furniture to glassware and textiles in vibrant...

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Business

H&M, Inditex and Mango among retailers establishing textile waste association

Decathlon, H&M, Ikea, Inditex, Kiabi, Mango and Tendam have partnered to create the Association for Textile Waste Management, with the aim of managing clothing and footwear waste generated in the Spanish market. Through association with the Collective System of Extended Producer Responsibility (SCRAP) legislation, the group wants to boost...

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Business

Ikea’s Make it Circular Challenge invites designers and creative entrepreneurs

The Make it Circular Challenge is a partnership between Amsterdam-based non-profit organisation What Design Can Do (WDCD) and the Ikea Foundation, an organisation of home furnishing giant Ikea that tackles inequality. For the fourth time, the challenge calls on innovators worldwide to submit solutions that tackle climate change through circular...

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Business

H&M launches design venture programme with Ikea’s Ingka Group

H&M has partnered with the Ingka Group, the largest Ikea franchisee, to launch a design venture for creatives, piloting in London. Atelier100, the duo’s new incubator programme, has been designed to help creators to grow their businesses through mentorships and create “commercially viable” products for a new store, which will open in Livat...