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Retail

Ikea to pilot Decathlon shop-in-shop at Croydon store

Furniture giant Ikea is seeking to expand its range by trialling third-party retailers at its stores. In the UK, its parent company, Ingka Group, has confirmed that Decathlon will be among the brands piloting a shop-in-shop. This spring, the sportswear retailer will be opening a 1,188 square foot standalone unit in Ikea’s Croydon store in...

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Retail

Bold, brilliant, blue: How 2027's colour of the year sets a new standard for brand activations

There's something undeniably magnetic about a bold, saturated colour when it takes over a physical space, and WGSN's Colour of the Year for 2027, Luminous Blue, proves this in spectacular fashion. Described as "both mysterious and eccentric," this rich, potent blue has become a beacon for brands daring enough to wield colour as a full-bodied...

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