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lingerie news and archive

Fashion

Support without the underwire: The knitted bra revolution from Soft Revolt

Many women will recognize it, the feeling of a pinched underwired bra. After a long day at work, a hot city walk or a far-flung flight, the first reflex is usually: off with that thing. Nowadays, more and more women, including many millennials, prefer bralettes over wired bras. But for women with cup D or higher, the soft bralette often offers...

1 Sep 2020

Fashion

Boux Avenue launches its first unretouched lingerie campaign

Boux Avenue has unveiled its first unretouched lingerie campaign, as part of its 'Your Shape, Your Style’ campaign featuring brand ambassadors, Malin Andersson and Zara McDermott, alongside models and fashion influencers, Ama Peters and Kaz Kamwi. The aim of the campaign is to celebrate diversity and confidence, explained the lingerie retailer,...

9 Jul 2020

Fashion

Eats Channel launches lingerie label

Eats Channel, the all-video social media platform that shares influencers and models indulging in their favourite food to music, has launched a lingerie label, Eats Lingerie. The debut collection, ‘Black Cherry’, comprises of a bra, garter belt, g-string and nipple pasties crafted from black eyelash lace, soft satin trims and finished with...

23 Jun 2020

Fashion

Consumer interest in loungewear, lingerie and activewear surges amid lockdown

The current lockdown measures implemented across the globe are changing people’s shopping behaviors, with consumers showing a marked increase in certain items including loungewear, lingerie, activewear, beauty and home decor. Last month, prime minister Boris Johnsonannounced the immediate closure of all ‘non-essential’ storesacross the country...

9 Apr 2020

Fashion

Janet Reger Lingerie launches new diffusion line

British lingerie brand Janet Reger has signed a new global licensing deal with Hong Kong-based Hoplun, one of the World’s largest lingerie and swimwear producers. The move the brand explained in a statement will allow the 50-year old London-based label to “democratise its lingerie offer on a global scale” with its new diffusion line, Janet Reger...

11 Mar 2020

Fashion

Paloma Casile puts finishing touches on eco-friendly lingerie line

In a tiny workshop in central Paris, Paloma Casile adding final details to eco-friendly lingerie collection that she hopes will catch on at an international show a few days hence. Below her chic little shop on the Rue du Jour, the designer pieces together bits of lace, sometimes combined with lurex, taking care to gather up scraps to be used in...

20 Jan 2020

Fashion

Eberjey named Designer of the Year for 2020 by Salon International de la Lingerie

American lingerie, loungewear and sleepwear brand Eberjey has been awarded the title of Designer of the Year 2020 by the leading global trade show for lingerie and swimwear, Salon International de la Lingerie. The intimate apparel brand will be awarded for its work in Paris on Jan. 18, according to an announcement from Eberjey. “It is an honor...

14 Jan 2020

Fashion IN PICTURES

Boux Avenue taps into luxury market with new collection

UK lingerie brand Boux Avenue has launched a new luxury capsule collection, Bouxtique, as part of its new direction headed up by brand and product director Zoe Price-Smith, who joined the retailer from Hunkemöller earlier this year. Bouxtique fuses vintage and modern with premium fabrics and geometric silhouettes to mark Price-Smith’s first...

12 Nov 2019

Fashion

Victoria's Secret launches partnership with British brand Bluebella

Victoria's Secret has launched a partnership with London-based lingerie label Bluebella. The partnership will see the launch of a Bluebella collection on 4 October that spans bras, panties, lingerie, sleepwear, and hosiery, and features product details including luxurious velvets, lustrous satins, and delicately embroidered laces. The collection...

7 Oct 2019

Business

Anne Summers wins rent deals on 95 of 100 stores, CVA remains an option

Anne Summers has won rent reductions for 95 of its 100 stores, but a Company Voluntary Agreement (CVA) may be necessary for the remaining five. Writing in a column for Retail Week, Anne Summers CEO Jacqueline Gold said: “There has been a fundamental shift in the retail property market” which have forced her, like other retailers, to seek lower...

26 Aug 2019

Retail

La Vie en Rose enters China with store opening and Tmall launch

La Vie en Rose has announced it is expanding to China as it moves forward with ambitious plans to double its size and profitability by 2022. The Canadian speciality lingerie and swimwear retailer is opening its first sale point in China, in Guangzhou's PO Park shopping mall, scheduled for 30 August, with plans to open several physical locations...

16 Aug 2019

Business

Wacoal acquires lingerie brand Lively

Wacoal International Corporation has confirmed that it acquiring digitally native and size-inclusive lingerie brand, Lively, founded by Victoria's Secret alum, Michelle Cordeiro Grant. Lively, part of Intimates Online, Inc., is headquartered in New York with two retail stores in New York and Chicago, and has become known as a category disrupter...

1 Aug 2019