Online womenswear retailer PrettyLittleThing have teamed up with cancer awareness charity GirlvsCancer to launch its first-ever post-surgery lingerie. The mastectomy lingerie collection is part of the online retailer’s 18-month collaboration with GirlvsCancer and focuses on comfort and inclusivity. The range includes feminine mastectomy bras...
India Reynolds answers men’s most googled lingerie questions as men’s underwhelming underwear knowledge revealed · New research reveals a rise in men buying lingerie for their partners · The study, by Pour Moi, shows most men don’t know their partners bra size · Former Love Island star and lingerie designer, India Reynolds answers men’s most...
29 Sept 2022
Kim Kardashian’s shapewear brand Skims have launched an expanded bra category, following three years of development to offer the most comfortable and confidence-boosting bras with “unparalleled levels of comfort and support”. In the press release, Skims states that the bras have been engineered to “flatter, shape and smooth,” to ensure women...
28 Sept 2022
Rihanna’s Savage X Fenty has unveiled its first Lounge product assortment alongside a campaign featuring actresses Jordan Alexander and Dove Cameron. The line, which will become available starting September 8, features a selection of joggers, hoodies, pocket tees, onesies, slips, tanks, shorts and leggings sets, each designed with the brand’s...
1 Sept 2022
Hanky Panky has announced the opening of a brick-and-mortar store in New York’s West Village as it looks to grow its store presence throughout the US. The 600 square foot store, which is the 40-year-old brand’s first standalone location, will offer a curation of its signature styles through a new shopping experience. The interior aims to further...
23 Aug 2022
Parade, a direct-to-consumer underwear brand, has reportedly entered into a 200 million dollar valuation following its latest round of funding. The news is according to the brand’s founder and CEO Cami Téllez, who told WWD about the new fundraising at the recent Femmy Awards in New York City, during which Parade won the ‘rising star award’....
12 Aug 2022
Hygiene company Essity has announced that it has acquired an 80 percent stake in leak proof apparel brand Knix Wear Inc., with a purchase price amounting to 320 million dollars. Through the acquisition of the Canadian label, which is still subject to regulatory approvals and expects to finalise in the second half of 2022, Essity hopes to become...
8 Jul 2022
Sexy women's underwear didn't fare too well during the jogging-bottoms-and-pyjamas phase of the pandemic, but from the red carpet to lingerie shows, ultra-sultry intimate apparel is making a comeback – and is now much more visible. Rihanna helped set the mood with her radical approach to pregnancy fashion – sporting a transparent babydoll dress...
21 Jun 2022
Victoria’s Secret has announced that it will be launching a curated digital platform designed to connect consumers with new brands selling intimates, lifestyle and swimwear products. VS&Co-Lab, which will launch as a new section of the lingerie giant’s e-commerce site, will build on its strategic partnerships, opening its doors with a collection...
27 May 2022
US underwear brand Thinx has appointed Meghan Davis as its new CEO as current chief Maria Molland steps down to spend time with her young children. Davis joins the company with over 20 years of experience in the healthcare and beauty industry. She joins from US healthcare giant Johnson & Johnson where she spent the most part of her career, most...
25 May 2022
A UK watchdog has banned a bra advertisement by sportswear giant Adidas after it received complaints for showing bare breasts. The ruling came in relation to a tweet on Adidas’ own Twitter account, which showed a cropped photo displaying the bare breasts of 20 women to promote its new sports bra range, with a similar photo also used for a poster...
12 May 2022
Rihanna’s lingerie brand Savage X Fenty is continuing on the path of its retail expansion with the announcement that it will be opening six new stores throughout the US. The brick-and-mortar destinations will be located in Chicago, Long Island, Atlanta, Detroit, St. Louis and Newark. In a release, the company said: “The direct-to-consumer...
5 May 2022
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