Debenhams is sizing up its lingerie offering with the addition of Oola, the latest luxury plus brand to enter the underwear market. Oola is the creation of co-founders Sarah Maskell and Tiggy Derham, who between them have gained over 20 years of expertise in design, development and production within the plus-size retail industry, and they’ve...
1 day ago
Rihanna’s lingerie label Savage x Fenty has opened its first brick and mortar store in Las Vegas, offering a “first-of-its-kind retail experience” through technological activations and in-store innovation. As the first of five stores to be opened, its launch marks the popular retailer’s strategy to bring a “fuller expression of the brand to...
24 Jan 2022
Hunkemöller is set to bring its popular lingerie brand to the US, with the launch of an American webshop that will allow the new market access to its full collection. The company, which currently operates around 900 stores and 15 e-commerce sites across 20 countries, is aiming to bring its message of diversity and sustainability to the US...
14 Jan 2022
Rihanna has revealed that her highly popular lingerie brand, Savage x Fenty, is set to make its physical store debut at select locations throughout the US. In an Instagram post, the global pop star said: “2022, we coming in hot! We ‘bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail store.” She...
10 Jan 2022
Lingerie retailer Boux Avenue, part of the Theo Paphitis Retail Group, has reported that total sales increased by 9.1 percent in the year to March 31, 2021, compared with the same period in 2019. The retailer describes the growth as an “amazing performance” considering its stores were closed for more than half of the year due to the pandemic,...
6 Jan 2022
Lingerie, swimwear and sportswear trade shows the Salon International de la Lingerie and Interfilière Paris have postponed the January edition due to the ongoing Covid-19 health crisis, which they say has created “a resurgence of pandemic-related travel restrictions”. Both trade shows were set to run from January 22-24, and have now been moved...
Chantelle is a family owned French lingerie brand founded in 1876. First specialising in elasticized fabrics for orthopaedic uses, the company quickly found its true calling by creating girdles and lingerie. Today, Chantelle aims to celebrate beauty in all its forms. Origins In 1876, while women were tightly corseted, François Auguste Gamichon...
31 Dec 2021
Etam was founded in 1916 with one thing in mind: make women feel free. The lingerie brand focuses on craftsmanship and beautiful materials to offer a range of innovative and comfortable products. Swimwear and sportswear are also part of the brand’s offer. Origins Berlin, 1916. Max Lindemann starts Strumpfhaus Etam in order to produce and...
Lingerie label Adore Me has introduced a new technology group, Adore Me Tech, developed to build upon the Adore Me Operating Platform. Considering themselves both a data-driven technology brand and a lingerie brand, Adore Me stated that it follows a belief that “technology must be embedded into any and every business function”. The Adore Me Tech...
24 Dec 2021
The Salon International de la Lingerie fair has announced its dates for its 2022 fair. The fair will run from January 22 to 24 for three days, and consists of three sections: Salon International de la Lingerie, Exposed and Interfiliére Paris. At Salon International de la Lingerie, the focus will be placed on products such as lingerie, corsetry,...
20 Dec 2021
For its finalised first capital increase, custom-made lingerie label Lolo Paris has welcomed several investors including Obratori, L’Occitane Group’s seed fund. The young brand, launched in 2019, is centred around a personalised approach to lingerie, with the new investments hoping to aid in the acceleration of its growth and the continued...
17 Dec 2021
Luxury lingerie brand Coco de Mer has unveiled a collaboration with BBC America’s award-winning television series ‘Killing Eve’ to launch a limited-edition collection. The deal was brokered by the TV show’s licensing agency IMG and features exclusive designs inspired by the “synonymous style and journeys within the cultural phenomenon that is...
7 Dec 2021
This site uses cookies to deliver its services, to personalise ads and to analyse traffic. If you continue browsing the site, you agree to our use of cookies.