Lingerie news and archive

Agent Provocateur launches floral SS26 Valentine's campaign

Star of Agent Provocateur’s SS26 campaign Emily Atack, celebrates the brand’s Valentine’s Day window, at its flagship Broadwick Street, Soho, store. A collaboration with Sheffield-based florist Swallows & Damsons, the window at Broadwick Street – the very first store for the brand, which opened in 1994 – will run from Wednesday 11th to Sunday...

Retail

Stripe & Stare to open first-ever brick-and-mortar store

British lingerie brand Stripe & Stare, which has become known for its comfort-led underwear, is opening its first-ever retail space on London’s King’s Road this month. The pop-up will be run from February 7 to June 8 and forms part of the lingerie brand’s broader approach to physical retail, designed to complement its e-commerce business, while...

Fashion

Sydney Sweeney to launch lingerie brand, already sparking controversy

Actress Sydney Sweeney, known for Euphoria and the recent film The Housemaid, is working on her own lingerie brand called Syrn. This was revealed in a teaser she recently shared on social media. Sydney Sweeney launches own lingerie brand This marks Sweeney's next step in her entrepreneurial ventures. It is not the first time Sweeney has been...

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Business

Hanky Panky finds new home with Crown Brands Group

Intimates brand Hanky Panky has been snapped up in a joint acquisition by Crown Brands Group and Rafar Group, with each to collaborate on marketing strategy and execution. Under the agreement, Crown will oversee brand strategy and global licensing while Rafar, the parent company of Gelmart International, will serve as the core operating partner,...

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Business

Bravissimo reports 79.3 million pounds revenue after Wacoal Europe acquisition

Bravissimo, a retailer specializing in lingerie, swimwear, and nightwear, underwent a significant change with the acquisition of its immediate parent company, Bravissimo Group Ltd, by Wacoal Europe on September 26, 2024. This acquisition resulted in a change in the accounting reference date to March 31, extending the current reporting period to...

Featured

Fairs|Interview

Exploring Wonderland: The journey of UK lingerie trade fair founders

Lingerie is a lucrative sector in the UK. According to Grand View Horizon, the market reported a revenue of 4.5 billion dollars in 2024, and is expected to reach eight billion dollars by 2033. Despite its prevalence, regional trade representation for the category has been fairly scarce – reflecting a gap in the market the founders of Wonderland...

Fairs

UK lingerie tradeshow Wonderland expands RTW for January 2026 edition

London-based lingerie tradeshow Wonderland is returning this coming January with a new edition boasting an expanded ready-to-wear division. Now in its third year, the event, due to take place January 25 to 27, will be hosted at the Sheraton Grand Park Lane, where a curated roster of premium and emerging brands will exhibit across lingerie,...

Fashion |In Pictures

Kurt Geiger unveils lingerie and sleepwear collection with Dora Larsen

British footwear and accessories brand Kurt Geiger has unveiled its first-ever collaboration with colourful lingerie, swimwear and sleepwear brand Dora Larsen. The limited-edition capsule collection reimagines Kurt Geiger’s signature rainbow palette through the lens of Dora Larsen’s soft, feminine aesthetic with exclusive lingerie and sleepwear...

Retail

Main Rose, the new lingerie brand from Swedish pop icon Zara Larsson

Scandinavia has gained a fashionable new underwear brand: Main Rose, with Swedish singer Zara Larsson as its muse and creative mind. She is also the co-founder of the brand, alongside British entrepreneur Ben Eliass, who previously established the grooming brand Estrid. The first collection includes 30 styles made from soft fabrics like modal...

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Business

Brazilian lingerie brand Nayane posts 30 percent growth in H1

Brazilian lingerie brand Nayane has seen significant growth in the first half of 2025, with revenue increasing by 30 percent compared to the same period last year. This strong performance continues a trend of double-digit growth since 2023, when the company's revenue grew by 22 percent. Production and unit sales have also surged by 41 percent, a...

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Business

Victoria’s Secret Q2 sales up as momentum accelerates under new leadership

Victoria’s Secret welcomed a marginal increase in sales for the second quarter of the financial year, prompting the lingerie giant to raise its full-year outlook. For the 13-week period ended August 2, the company saw net sales rise 3 percent year-over-year, from 1.417 billion dollars in the year prior to 1.459 billion dollars. This came above...

People

Adore Me founder exits as Victoria’s Secret appoints new leadership

Morgan Hermand-Waiche, the founder of Adore Me, has exited the company, with a new executive said to have been appointed by the lingerie brand’s parent, Victoria’s Secret. Christine Vellani is believed to have stepped into the role of president of Adore Me, as revealed on her LinkedIn page, and initially reported on by Bloomberg. To the media...