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Lingerie news and archive

UK ad watchdog bans Adidas advert for exposing “bare breasts”

A UK watchdog has banned a bra advertisement by sportswear giant Adidas after it received complaints for showing bare breasts. The ruling came in relation to a tweet on Adidas’ own Twitter account, which showed a cropped photo displaying the bare breasts of 20 women to promote its new sports bra range, with a similar photo also used for a poster...

12 May 2022

Retail

Savage X Fenty announces further retail locations in US

Rihanna’s lingerie brand Savage X Fenty is continuing on the path of its retail expansion with the announcement that it will be opening six new stores throughout the US. The brick-and-mortar destinations will be located in Chicago, Long Island, Atlanta, Detroit, St. Louis and Newark. In a release, the company said: “The direct-to-consumer...

5 May 2022

Business

ThirdLove acquires Kit Undergarments, prepares for relaunch

Bra brand ThirdLove has announced it has acquired Kit Undergarments and will be relaunching the intimates label through its own e-commerce site. The acquisition is the first major move for ThirdLove, as it looks towards a long-term growth plan for both brands and a continued expansion of its business through sub brands and brick and mortar...

26 Apr 2022

Fashion

Knix and Betsey Johnson collaborate on lingerie and nightwear collection

Intimates label Knix has revealed a collaboration with Betsey Johnson consisting of a co-created collection inspired by the New York designer’s punk-like origins. A range of playful, iconic prints referencing Johnson’s typical design essence will be available in a nightgown, sleep set, three bra types and two underwear styles, including a leak...

11 Apr 2022

Business

Victoria’s Secret establishes joint venture with Regina Miracle for China business

Lingerie giant Victoria’s Secret has announced the completion of a joint venture with Regina Miracle International in regards to its company-owned business in China. The agreement will see Regina Miracle own 49 percent of the lingerie company’s China-based operations, including its Victoria’s Secret stores and online business. Victoria’s Secret...

7 Apr 2022

Business

Underwear brand Parade launches sustainable impact tool

Lingerie label Parade has announced the launch of a new sustainability impact tool which will measure its entire product range based on social, climate and circularity categories. The methodology, developed together with global sustainability consultancy Eco-Age, will give a score to all of the label’s products based on the three categories that...

1 Apr 2022

Business

Victoria’s Secret & Co. acquires minority stake in women-led Frankies Bikinis

Lingerie giant Victoria’s Secret & Co. has acquired a minority interest in women-founded beachwear brand Frankies Bikinis. The Califonian label, founded in 2012 by Francesca Aiello, is widely known for its Malibu aesthetic, translating the laid back vibe of the beachy region into its apparel and identity. In a release, Victoria’s Secret CEO,...

25 Mar 2022

Fashion

Curvy Kate: About Us

We make women feel fabulous about their curves We live the boob life. We make D to K cup lingerie and swimwear that curvy girls love to wear. Simply put, Curvy Kate will make you happy. Fit, lift, shape and comfort – we work our socks off to give you everything your gorgeous figure needs. Curvy Kate collection, courtesy of the brand Who is Curvy...

14 Mar 2022

Business

Rihanna’s Savage x Fenty reportedly mulling IPO with three million dollar valuation

Rihanna’s lingerie brand Savage x Fenty could be reaching new heights as it is said to be considering an initial public offering (IPO) that could put the brand’s valuation at three billion dollars or more. While the label has not yet made a final decision on the IPO, Rihanna is reportedly working with banks, including Goldman Sachs Group Inc....

11 Mar 2022

Fashion

Puma to drop period underwear line with Modibodi

Sportswear retailer Puma has revealed a collaboration with Modibodi on a collection of leak-free period underwear and activewear. The line comes as part of the duo’s global partnership under the She Moves Us platform, hosted by Puma as a way to uplift and empower women in sports. Additionally, the products aim to act as an eco-friendly...

1 Mar 2022

Business

Victoria’s Secret to make seven million dollar investment in women-led businesses

Lingerie retailer Victoria’s Secret has announced its intention to invest seven million dollars into women-owned businesses through a partnership with venture capital firm, Amplifyher Ventures. The goal of the investment is to provide female entrepreneurs with access to capital and growth opportunities, as well as potentially closing the gender...

1 Mar 2022

Business

Kimberly-Clark acquires majority stake in period panty brand, Thinx

Hygiene product group Kimberly-Clark Corporation has completed its acquisition of a majority stake in Thinx Inc., a period underwear company. It comes as the group continues to build on its portfolio of period and light bladder leakage solutions. Terms of the transaction have not been disclosed. The acquisition looks to push Thinx underwear into...

25 Feb 2022