Lingerie news and archive

Bravissimo reports 79.3 million pounds revenue after Wacoal Europe acquisition

Bravissimo, a retailer specializing in lingerie, swimwear, and nightwear, underwent a significant change with the acquisition of its immediate parent company, Bravissimo Group Ltd, by Wacoal Europe on September 26, 2024. This acquisition resulted in a change in the accounting reference date to March 31, extending the current reporting period to...

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Fairs|Interview

Exploring Wonderland: The journey of UK lingerie trade fair founders

Lingerie is a lucrative sector in the UK. According to Grand View Horizon, the market reported a revenue of 4.5 billion dollars in 2024, and is expected to reach eight billion dollars by 2033. Despite its prevalence, regional trade representation for the category has been fairly scarce – reflecting a gap in the market the founders of Wonderland...

Fairs

UK lingerie tradeshow Wonderland expands RTW for January 2026 edition

London-based lingerie tradeshow Wonderland is returning this coming January with a new edition boasting an expanded ready-to-wear division. Now in its third year, the event, due to take place January 25 to 27, will be hosted at the Sheraton Grand Park Lane, where a curated roster of premium and emerging brands will exhibit across lingerie,...

Fashion |In Pictures

Kurt Geiger unveils lingerie and sleepwear collection with Dora Larsen

British footwear and accessories brand Kurt Geiger has unveiled its first-ever collaboration with colourful lingerie, swimwear and sleepwear brand Dora Larsen. The limited-edition capsule collection reimagines Kurt Geiger’s signature rainbow palette through the lens of Dora Larsen’s soft, feminine aesthetic with exclusive lingerie and sleepwear...

Retail

Main Rose, the new lingerie brand from Swedish pop icon Zara Larsson

Scandinavia has gained a fashionable new underwear brand: Main Rose, with Swedish singer Zara Larsson as its muse and creative mind. She is also the co-founder of the brand, alongside British entrepreneur Ben Eliass, who previously established the grooming brand Estrid. The first collection includes 30 styles made from soft fabrics like modal...

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Business

Brazilian lingerie brand Nayane posts 30 percent growth in H1

Brazilian lingerie brand Nayane has seen significant growth in the first half of 2025, with revenue increasing by 30 percent compared to the same period last year. This strong performance continues a trend of double-digit growth since 2023, when the company's revenue grew by 22 percent. Production and unit sales have also surged by 41 percent, a...

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Business

Victoria’s Secret Q2 sales up as momentum accelerates under new leadership

Victoria’s Secret welcomed a marginal increase in sales for the second quarter of the financial year, prompting the lingerie giant to raise its full-year outlook. For the 13-week period ended August 2, the company saw net sales rise 3 percent year-over-year, from 1.417 billion dollars in the year prior to 1.459 billion dollars. This came above...

People

Adore Me founder exits as Victoria’s Secret appoints new leadership

Morgan Hermand-Waiche, the founder of Adore Me, has exited the company, with a new executive said to have been appointed by the lingerie brand’s parent, Victoria’s Secret. Christine Vellani is believed to have stepped into the role of president of Adore Me, as revealed on her LinkedIn page, and initially reported on by Bloomberg. To the media...

Fashion

Shapermint brings its inclusive shapewear to the UK

Shapermint, the U.S.-based shapewear brand known for championing size inclusivity and unretouched campaigns, has officially launched in the UK. It is a notable expansion for a brand that has already served more than 12 million customers globally. With a product offering that runs from size XS to 4XL, and a portfolio of best-selling...

Fashion

French lingerie is stepping into the spotlight, this time across the Channel

This week, eight of France’s most storied lingerie houses presented their Spring Summer 2026 collections in London for the first time. The event, curated by Promincor – Lingerie Française, traditionally showcased in New York. Staged at Ladbroke Hall in conjunction with the Wonderland trade show, the showcase was more than a runway presentation,...

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Business

Bravissimo pauses online orders following warehouse fire

Lingerie brand Bravissimo has temporarily paused its online and over the phone orders after experiencing a warehouse fire. In a statement on its Instagram page, the label said that whilst the fire was “extinguished quickly, the impact is very complex”. The company continued: “Most importantly our teams are all safe, however we do now need to...

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Business

La Perla facing the abyss: Insight into the lingerie brand's takeover and ongoing administration

La Perla, the iconic Italian luxury lingerie brand, was facing a critical period. Years of economic difficulties had undermined its foundations and although a recent business move offered a potential turning point, recovery was not guaranteed. In summary • US businessman Peter Kern acquired La Perla’s key assets, including its production plant...