LolaLiza news and archive

LolaLiza acquired by three board members following management buyout

Belgian womenswear brand LolaLiza has been acquired by three members of its current management team. CEO Joachim Rubin, chief product and marketing officer Elodie Doret and chief commercial and operations officer Griet Sauvenay are taking over the shareholding from the founding Appelstein & Jeger family, who owned the company for 25 years....

Fashion Partner Content

LolaLiza stages cinematic brand experience for SS25 in the heart of Brussels

On May 14, Belgian fashion house LolaLiza presented its Spring/Summer 2025 collection, “Cinematic Summer,” transforming two iconic Brussels landmarks into a living, breathing film set. The immersive runway experience wove together fashion, cinema, and performance, inviting guests into a multisensory world that reflected the brand’s bold,...

Fashion Partner Content

City light, spring mood: LolaLiza taps Romy Monteiro for a targeted Dutch capsule at Wehkamp

Belgian fashion brand LolaLiza has joined forces with Dutch actress and singer Romy Monteiro and leading e-commerce retailer Wehkamp to launch an exclusive capsule collection, marking a strategic push into the Dutch market following earlier local successes. The collaboration is a curated edit of LolaLiza’s ready-to-wear pieces, personally...

Fashion Partner Content

LolaLiza x Modemuseum Hasselt: A contemporary tribute to Belgian fashion heritage

While museums are traditionally seen as guardians of the past, forward-thinking institutions are actively engaging with contemporary design to remain relevant and accessible. The partnership between LolaLiza and Modemuseum Hasselt is a case in point. By dressing the museum’s front-facing team in personality-driven ensembles, the Belgian...

BusinessPartner Content

LolaLiza provides FashionUnited with exclusive look at influencer strategy

What does it take to transform followers into a dedicated community? Belgian fashion brand LolaLiza has taken influencer marketing to new heights with its ambassador club, the LolaLiza Club. Designed to cultivate lasting, genuine relationships with influencers, the club enhances LolaLiza’s connection with its audience while supporting...

BusinessPartner Content

LolaLiza's 'Wholesale 2.0': Redefining retail partnerships with an agile fashion model

LolaLiza is redefining fashion retail with its innovative sales strategy and agile business model. Embracing a flexible approach to fashion cycles, the Belgian fashion brand prepares its collections well in advance, allowing for seasonal adaptations and the opportunity to respond to customer expectations. By leveraging real-time data and client...

Fashion |Interview

Belgian retailer LolaLiza announces winners of Fashion School contest: a conversation with the designers

A few months ago, Belgian retailer LolaLiza launched The LolaLiza Fashion School. Belgian fashion talents could enter the competition and winners will see their designs made into real pieces and sold at LolaLiza stores. Designers Femke Thijs, Liesl De Ridder and Nanook Cools are the three lucky ones who won the contest. The three were selected...