Merchandise news and archive

Nike and Fanatics strike partnership with Japan’s Yomiuri Giants

Sportswear giant Nike and merchandising company Fanatics have announced a new long-term global partnership with Japanese baseball team, the Yomiuri Giants. The trio have struck up an agreement surrounding a licensed sports merchandise model, seeing Nike become the team’s official uniform supplier, while Fanatics will manufacture and distribute...

28 Nov 2022

Business

Next strikes sportswear deal with Fanatics

Next has established a new long-term connected inventory partnership with licensed sports merchandise company Fanatics, which is set to “significantly broaden” the British retailer’s officially-licensed sport merchandise assortment. The partnership marks Fanatics first deal with a major retailer in Europe, giving the region access to its...

18 Nov 2022

Business

Hot Topic launches resale offer with ThredUp

Hot Topic has revealed a new “360-resale” programme, ‘Hot Topic Replay’, that allows customers to shop secondhand products directly through its website. The initiative was launched with tech company ThredUp, which utilised its Resale-as-a-Service (RaaS) system to power the resale experience. Alongside preloved Hot Topic items, customers can also...

13 Oct 2022

Business

Bravado snaps up The Beatles’ merchandise rights

Apple Corps and Bravado, a merchandising subsidiary of Universal Music Group (UMG), have announced a new partnership which will see them come together to develop new merchandise opportunities for The Beatles. The deal, which spans retail, licensing and e-commerce in North America, builds on the duo’s past relationship and will see a unified...

2 Sept 2022

Fashion |In Pictures

Five Guys launches merchandise collection

American fast-food chain Five Guys has unveiled a new branded Americana-themed merchandise collection in the UK. Five Guys, known for its burgers, hot dogs and milkshakes, have launched the first drop from its clothing line featuring varsity jackets, T-shirts, socks and hats branded with the Five Guys logo. Image: Five Guys The hero piece from...

7 Jul 2022

Culture

George at Asda establishes partnership with Netflix on licensed merch

Supermarket fashion label George at Asda has announced it will be collaborating with Netflix on merchandise collections available at select stores and via its online website. A total of 48 fashion and lifestyle products are included in the collaboration and consist of apparel, footwear, accessories, stationery and homeware, with themes centred...

12 Apr 2022

Business

Fanatics strikes e-commerce and merchandise deal with WWE

Sportswear group Fanatics has announced a long-term sports and entertainment partnership with World Wrestling Entertainment (WWE), which will see it further utilise its expanded sports platform for fans of the professional wrestling company. The partnership will span seven business sectors, including e-commerce, licensed merchandise and...

29 Mar 2022

Fashion

Megan Thee Stallion hops on fast food merchandise trend with Popeyes collab

Grammy award-winning rapper Megan Thee Stallion has revealed an extensive collaboration with fast-food chain Popeyes, seeing the artist release a range of merchandise that complements new collaborative special additions to the restaurant’s menu. Thee Heat, the first selection of the Popeyes x Megan Thee Stallion merchandise collection, will be...

15 Oct 2021

Business

H&M develops digital printing platform as it invests in on-demand services

H&M Group Business Ventures has announced its new global platform developed for the merchandise industry, Creator Studio, an on-demand printing service. The service will allow the creation of merchandise through technology, utilising made-to-order digital printing within an e-commerce setup. As stated in an announcement, the company said it is “...

4 Oct 2021

Fashion

Ralph Lauren extends partnership with Major League Baseball for autumn collection

Ralph Lauren has unveiled its next limited-edition collection in partnership with Major League Baseball (MLB), once again featuring items for Yankees and Dodgers, with additional pieces for the Red Sox included in the assortment. Released in time for autumn, the capsule aims to merge sportswear with modern design, resulting in luxe everyday wear...

4 Oct 2021

Fashion

Kanye West and Balenciaga team up once again for Donda merch

Luxury fashion house Balenciaga is continuing its collaboration with rapper Kanye West releasing a capsule merchandise collection for the artist’s new album Donda. The collection includes two layered t-shirts, a cap and a black balaclava, available to purchase through an online store dedicated to the capsule. The t-shirts reference parts of...

31 Aug 2021

Fashion

Saweetie and McDonald’s collaborate on limited merchandise collection

Following on from the success of The Saweetie Meal at McDonald’s, the fast food chain has collaborated with hip hop artist Saweetie on a limited range of merchandise. The Saweetie x McDonald’s collection will feature a range of streetwear, with colourful unisex items inspired by the singer’s love of airbrush. The collection includes over ten...

24 Aug 2021