Molly-Mae Hague news and archive

Adidas Originals to launch Molly-Mae collaboration on April 9

The footwear collaboration between sportswear brand Adidas and British influencer Molly-Mae Hague, teased in January, has been unveiled and will feature limited-edition versions of the brand’s Adidas Originals Superstar II and Samba silhouettes. In a statement, Adidas said that the partnership builds on the sportswear brand’s longstanding...

Fashion |In Pictures

Molly-Mae Hague teases Adidas collaboration

Influencer Molly-Mae Hague has teased a collaboration with sportswear brand Adidas on her social media. In a joint Instagram post with Adidas UK, Hague stated: “Three Stripes. One Vision. Curated by Molly-Mae. Coming Soon.” This was shared with campaign imagery featuring the influencer wearing black Adidas three stripe joggers styled with a...

Fashion

Molly-Mae Hague teases new fashion brand

Love Island reality TV star and former PrettyLittleThing creative director Molly-Mae Hague has teased the launch of her new fashion venture ‘Maebe’ on social media. Hague, who also has a fake tan brand Filter, launched a new social media account for ‘Maebe’ on Instagram, with one teaser video where the influencer is seen taking part in a photo...

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Fashion

PrettyLittleThing launches pre-loved MarketPlace app

PrettyLittleThing (PLT), part of the Boohoo Group, has officially launched its re-sale MarketPlace app for UK customers, ahead of a US launch, to allow its community to buy and sell pre-loved pieces. In February, PLT’s creative director, Molly-Mae Hague, told FashionUnited that the MarketPlace would encourage sustainability, help its young...

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Fashion |Interview

Molly-Mae Hague debuts new PrettyLittleThing collection with catwalk show in London

British fast-fashion e-tailer PrettyLittleThing (PLT) showcased their latest collection with fashion influencer and TV personality Molly-Mae Hague with a diverse and inclusive catwalk show to unofficially kick off London Fashion Week. Hague, who was named as PLT’s UK and EU creative director in August 2021, held her debut catwalk show at The...

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Fashion

PrettyLittleThing to launch resale marketplace

Boohoo-owned fast-fashion online retailer PrettyLittleThing (PLT) will be launching a pre-owned resale marketplace later this year in a bid to encourage its shoppers to embrace sustainability. The initiative was announced by Molly-Mae Hague, PrettyLittleThing’s UK and EU creative director, during a press junket ahead of her debut catwalk show...

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Fashion

PrettyLittleThing and Molly-Mae Hague to present ahead of LFW

British fast-fashion online retailer PrettyLittleThing is collaborating with Love Island star Molly-Mae Hague on a showcase ahead of London Fashion Week. PrettyLittleThing appointed Hague as its UK and European creative director in August 2021 and said in a statement that she will present the “hottest looks for 2022,” and pay homage to the...

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People

PrettyLittleThing names Molly-Mae Hague as creative director

British fast-fashion online retailer PrettyLittleThing has named Love Island’s Molly-Mae Hague as its UK and EU creative director. The Boohoo-owned fashion label said that Hague, who has 5.9 million Instagram followers, will be taking an “active position in creatively directing upcoming campaigns for the brand and signing new faces within the UK...

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Fashion

Molly-Mae launches footwear collection with Ego

Love Island’s Molly-Mae Hague has launched a footwear edit with Manchester-based shoe and accessory brand, Ego, that is describes as being “wearable, fashion-forward and reflective" of the reality TV star’s style. The 10-piece collection features classic silhouette shapes including woven mules, embellished boots and stilettos in a neutral colour...