My-Wardrobe.com news and archive

Former Birchbox director launches new brand partnership consultancy

Former Birchbox.co.uk brand director Antony Hawman has launched a new brand partnership consultancy, which aims to service brands omni-channel needs. The new consultancy, named ThePartnershipAtelier, is set to offer brands a unique approach to building their businesses through 360 brand planning, strategic brand partnerships, events and...

Fashion

Sacha Newall launches new women's wear label My-Wardrobe

Sacha Newall, the former head of sales and marketing at former premium etailer My-Wardrobe.com has launched a new luxury women's wear label under the My-Wardrobe name. "Relaxed luxury at accessible prices, with a focus on natural fibres and easy-to-wear shapes," is how Newall describes the label, according to Drapers. The new brand, which offers...

BusinessFeatured

My-Wardrobe.com acquired by Net-a-Porter Group

After selling the last of it's remaining stock at 70 percent off earlier this week, struggling premium retailer My-Wardrobe.com has stop trading and sold off it's domain name to online giant Net-a-Porter Group. The website itself is no longer active and a message has been posted which reads: “We are sorry to inform you that My-Wardrobe.com is no...

Fashion

My-Wardrobe.com to shut down for good?

My-Wardrobe.com may shut down its business for good as early as next year, as the struggling premium retailer continues to cut prices until its current season stock sells out. According to sources close to the online retailer, My-Wardrobe.com will not last longer than three months, with a number of current employees searching for new “challenges...

Design

My-Wardrobe introduces 'try before you buy' scheme

Luxury online fashion site My-Wardrobe has introduced a free ‘try before you buy’ scheme in the aim of “overcoming some of the barriers to shopping online”. Called ‘My-Dressing Room’, the scheme allows customers to order clothes and have them delivered for free, while giving them seven days to decide which items to keep. The customer just needs...

Design

My-Wardrobe announces new appointments

Luxury online retailer My-Wardrobe has announced a wave of new recruits across marketing, design and buying as part of its strategy to turn around the business. Sacha Newall, formerly promotions manager at Daily Mail, has been named head of sales and marketing, while Charlotte Fairbairn has joined as web and business development manager from...

Fashion

My-Wardrobe launches London Lab

Online fashion retailer My-Wardrobe has launched a new platform offering a curated selection of established contemporary London designers and emerging talent. Called The London Lab, the exclusive edit features some of the best designers on the London Fashion Week schedule, is an initiative that My-Wardrobe’s fashion director Carmen Borgonovo...

Design

Sarah Curran to leave My-wardrobe.com

Sarah Curran, founder of online fashion retailer My-wardrobe.com, has confirmed that she is to leave the business, seven-and-a-half years after setting it up to pursue other “retail projects”. Commenting on her departure, Curran said: "After seven-and-a-half years of launching and building My-wardrobe.com, I have taken the decision to leave the...

Design

My-Wardrobe.com announces senior appointments

Online luxury fashion retailer my-wardrobe.com has announced the appointment of former Debenhams online marketing manager Joanna Stephenson as its Trading Director. In the newly created position, Stephenson has been tasked with helping the online retailer “move to the next level” and “elevating the brand to new commercial heights”. In addition,...

Design

My-Wardrobe set to accelerate global growth

Online fashion retailer My-Wardrobe.com has announced the launch of its French, German and Dutch-specific sites, as it continues its accelerated global growth. The new sites, which present a new ‘local’ international shopping experience with local currencies and local language translation, follows the introduction of the Norwegian, Danish and...

Fashion

My-wardrobe announces new developments

As online retailers are making strides into their next phases of development, mid level luxury fashion site, my-wardrobe.com has announced plans to unveil a range of partnerships to boost consumer interest and as part of a shift in marketing strategy. The digital retailer has identified brand partnerships as a key strategic tool to help raise...

Design

My-Wardrobe goes mobile

My-wardrobe.com, the online destination for everyday luxury fashion, which houses top designer womenswear and menswear ready-to-wear, shoes and accessories collections, has launched a mobile site, created by Usablenet. The site is a streamlined version of the my-wardrobe.com website that is optimised for all web-enabled mobile phones. The sleek...